Eric Daudenarde

Experience

• 

  The Tech Museum of Innovation

  Feb 2005 - Oct 2006

  Sales Associate

  Implemented promotional programs & introduced the Museum to families and first time visitors.

• 

  UCLA Alumni Association

  Apr 2008 - Jun 2008

  Sales Associate

  Sold over 1K memberships per month with a team of 40 associates while developing and measuring sales tactics.

• 

  UCLA

  Apr 2008 - Jun 2011

  Data Analyst

  Found & quantified the performance trends of web services to improve UC-wide library traffic and success ratings.

• 

  Vivendi Entertainment (Universal Music Group)

  Sept 2010 - Mar 2011

  Strategic Planning / Forecasting Intern

  Evolved databases to optimize product line revisions for Wal-Mart and Sam’s Club distribution (60K titles/qtr).

• 

  Carat

  Feb 2012 - May 2013

  Assistant Media Planner

  Celebrated the Red Bull brand to reinforce long-term loyalty. Expand the potential fanbase of the Red Bull brand & events (including National US, East Coast & Southeastern US business units).

• 

  Maxus

  May 2013 - Mar 2015

  Media Planner

  Managed program of interconnected media projects, including traditional media plans, competitive research, and performance forecasting.This role was created to facilitate NBC Universal’s launch and support of the Esquire Network to reach unique cable audiences – the Media Planner role was required to communicate between senior customers, negotiate with media buyers across the US, and establish ratings benchmarks based on 3rd party competitive research and in-house release ratings.● Managed all offline media strategies and tactics ($10MM-$15MM per year) including cable network launch in Sept 2013; accountable to clients (SVP and VP Marketing) for weekly viewership.---Qualitative and quantitative case studies of successful cable competitors and launches, presented directly to SVP and VP of Marketing (combining data from Nielsen Social, MRI, Kantar)---Provided insights across paid, owned, and earned assets, including opportunities in digital, outdoor, broadcast media, and experiential technologies. ● Crafted client weekly newsletters spanning entertainment news, custom alerts (men’s lifestyle brands and competitors), tech, and trends. ● Outstanding client service across the Maxus LA office resulted in winning the additional NBCU digital media business, doubling billings in 2014. Show less

• 

  Nice + Company

  Mar 2015 - May 2024

  Responsible for customer expectations and satisfaction across the portfolio of agency clients – from brand strategy to media executions and program iteration. By applying the right-sized media tools and methods to complete projects successfully, both on-time and within budgets, I repeatedly set clear expectations, provide results with appropriate context, and facilitate communication to key stakeholders for efficient progress.Support agency growth by: presenting capabilities and custom planning to new business leads, submitting and executing plans in response to media briefs, driving conversations about brand relevance, and mentoring junior team members as they grow to manage projects independently.● Purpose is at the heart of good strategy, often expressed as brand relevance. I facilitate conversations about why we’re budgeting across programs, what business results we seek to amp up for our customers, and where we can read results along the way within immediate indicators of success (i.e. establishing KPIs).● Scale of portfolio: $20-30MM per year in media billings across dozens of simultaneous media projects, each with unique vendor partnerships, workflows, stakeholders, and processes. B2C and B2B clients:- On-shelf Consumer Packaged Goods (Jelly Belly, Crystal Geyser Alpine Spring Water, Sunsweet)- Tech/Gaming (Jive Software, Aristocrat Technologies, Wargaming)- Medical (The Joint Chiropractics, Neodyne)- Restaurant/Beverage (Hahn Family Wines, Tomatina Restaurants, Tres Agaves Tequila, Blaze Pizza)● Teaching and mentoring has been one of the most fulfilling elements of my role. The media department ranges from 3-5 members every year, and I additionally coach and teach processes to other departments to facilitate smooth execution of media activity: from early-stage executive pitches, and mid-stream documentation workflows for execution, to later-stage financial housekeeping and billings. Show less

  • VP Media, Head of Media Planning

    Jan 2024 - May 2024

  • Media Director

    Jul 2021 - Dec 2023

  • Associate Director of Media & Analytics

    Sept 2019 - Jul 2021

  • Media & Analytics Supervisor

    Dec 2017 - Sept 2019

  • Senior Media Planner

    May 2017 - Dec 2017

  • Media Planner

    Mar 2015 - May 2017