Sim Ah Soon .

Experience

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  McDonald's Restaurant

  Aug 1989 - May 1993

  Floor Manager

  Floor Manager in 1991-1993Crew to Crew Leader in 1989-1991• Managing daily restaurant operation to ensure efficiency.• Cash handling to prevent discrepancies.• Ensuring the team achieves excellent service.• Handling of customers’ feedback.• Conducts products training for crew members and trainee managers.

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  Republic of Singapore Navy

  Jun 1993 - Jun 1998

  Sergeant
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  Home Construction & Interior Renovation

  Jul 1998 - Mar 2001

  Sales Project Management

  • Provide and propose clients with packages for selection of construction and renovation works to meet clients’ objectives and ensure project sales profitability.• Coordination with Subcontractors to ensure work is carried out according to plan.• Manage project within timeline.• Prepare permit documents.• Facilitate construction material ordering.• Attending to walk in clients in sales in showroom.• Renovation works that covers Electrical, plumbing, hacking, tiling, plastering, painting, customize furniture. Show less

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  Private Investigator

  May 2001 - Aug 2001

  Private Investigator

  • Getting evidence for intellectual property rights or copyrights cases.• Investigate and consolidate evidence for prenuptial investigation & adultery cases. • Preparing investigation reports

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  Gold Heart Jewellery (Changi Airport Branch)

  Oct 2001 - Mar 2002

  Sales Executive

  • Provide sales experience for customers and ensure high level service according to airport requirements and standards.

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  Soo Kee Group (Soo Kee Jewellery Pte Ltd and Love & Co. Pte Ltd- Singapore)

  Apr 2002 - Apr 2009

  Area Manager cum Trainer

  Area Manager, April 2002 to April 2009Deputy Assistant Retail Operation Manager, 2007Retail Manager,2006Sale Executive to Senior Customer Service Executive, 2002-2005• Managing 3 Soo Kee Jewellery & 2 Love & Co. retail outlet operation in Singapore.• Tasked to start up new concept retail Love & Co.• Managing road shows and trade fairs and events in Singapore and Malaysia.• Leading the sales team to achieve sales target.• Follow up on retail stores merchandise display to enhance customers' store experiences.• Stock management and control to prevent discrepancies of diamond jewelry and cash.• Ensuring merchandising display by categories are up well presented accordingly to promotion, brand identity and creates value to meet objectives.• Managing & handling customers to build loyal customers.• Oversees the activities and productivity of retail employees ensuring that everyone performs in line with the objectives of the organization to achieve sales and provide excellent customer service.• Support organization to design, facilitate and conduct training programs for company employees to ensure service quality standard of retail sales team for their professionalism in providing excellent customer service, product knowledges, selling skills which includes sell up & cross selling.• Manage training budgets.Achievements • Achieved multiple individual monthly top sales recognition as Sales Executive and Senior Customer Service Executive. • Recognition for top 2nd Individual Sales achievement. • Task to take over Parkway Parade branch as a Retail Manager. Branch has the lowest sales revenue among all outlets and achieved Sales increase 140% in 2006.• Top 5 store with a highest sales increase.• Achieved organization recognition with multiple promotions. Show less

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  Atlas Vending (Singapore) Pte Ltd

  Apr 2009 - Nov 2009

  Head of Operation and Sales

  • Managing customer service, sales operations and warehouse department to ensure efficient day-to-day vending machine operation to achieves sales target.• Ensuring service standards by reviewing and analyzing customers’ feedback.• Stock management and control to minimize discrepancies in warehouse and machines.• Budget control and document work processes.• Managing and train employees to adhere to the Workplace Health & Safety guidelines. • Source and negotiate product prices with suppliers.• Recruiting and developing departmental employees.• Presentation of sales and operations and direct report to General Manager. Show less

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  Yin Yang Food Corner (Chiangmai, Thailand)

  Dec 2011 - Mar 2013

  Restaurant Management

  • Directs and oversees all aspects of the organization's food and beverage planning and service.• Develop Plans and executing marketing opportunities via online media platform Tripadvisor to restaurant to reach top 50 ranking out of about 800 restaurants in Chiangmai to reach tourist to bring in foot traffic and sales by monitoring to ensure our quality service meets customers' expectations with great reviews.• Ensure preparation of food and drinks, with adherence to quality and hygiene safety standards. • Control of budget and all financial related to business activities.• Create dishes and menu planning, training cooking to ensure food quality and standards are maintained with consistency. Show less

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  K Thong Huot Telecom Co;Ltd

  Apr 2013 - Feb 2016

  Head of Retail Operations & Project Manager

  Project and Marketing Manager (Jul 2015-Feb 2016)• Product Sourcing from OEM factories in China for developing OEM Brand Mobile phones.• Planning of future line of products • Developing the product process management including product after sales service support.• Create trade promotion & promotional activities to increase awareness and generate sales for in house mobile phone brand.• Coordinate product manufacturing process to product complete Achievements• Supported Director of Project to source OEM phone for new create brand “HIT” include featurephones and smartphones.• Launched new phone products to meet organization objective for supporting the sector of sales drop of current brand Nokia as principal reducing production and market share.• New phones launched achieved sales turnover of USD 500k above for 3 months.Head of Retail Sales Operations (Apr 2013- Jul 2015)• Manage consumer electronics retail stores operations in Cambodia by leading team to achieve KPI.• Coordinating with the product & marketing team to implement strategies to achieve the company's objective.• Leading & guiding Sales Managers, Supervisors, sales executives to drive performances.• Stock management, Product Purchasing, Budget Control• Ensuring merchandising display by categories are up well presented accordingly to promotion, brand identity and creates value to meet objectives.• Manage and control building maintenance facilities and security at all stores.• Design, facilitate and conduct soft skills training and coaching programs for all retail staffs to ensure service quality standard of retail sales team for their professionalism in providing excellent customer service, product knowledges, selling skills which includes sell up & cross selling. Show less

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  Yummy Street Food

  Apr 2016 - Feb 2018

  Restaurant Management

  • Ensure service quality meets or exceeds expectations.• Ensure food quality by ensuring taste consistency of all menu items for all restaurants ensuring food safety.• Ensuring service professionalism and attentiveness.• Develop and execute plan to achieve sales targets

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  Crystal Jade Cambodia-HSC Foods & Beverages Co;Ltd

  Mar 2018 - Jul 2018

  General Manager

  • Directs and oversees all aspects of the franchise brand “Crystal Jade” food and beverage planning and service.• Work with owner to ensure team service quality meets or exceeds expectations.• Recruitment & training• Attended overall F&B operations management training & food quality tasting by Franchisor Crystal Jade Palace in Ho Chi Minh City.• Assisting the director in managing the new restaurant set up at Aeon 2, Sen Sok, and existing Crytal Jade Angkor, Siem Reap branch.• Managing food quality with director of operations by ensuring taste consistency of all menu items for all restaurants ensuring chefs adheres to food safety.• Ensuring service staff service professionalism and attentiveness.• Project management for new restaurant set up Show less

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  Cemtes International Pte Ltd

  Sept 2018 - Jun 2024

  Sales Director HORECA Projects

  • Develop and execute plan to achieve sales targets and expanding customer base.• Build and maintain strong, long-lasting customer relationships to understand their business needs and objectives.• Effectively communicate the value proposition through proposals and presentations.Achievements• Corporate & Project Sales increase 150% in 2019 • Proposed new business idea to win over competition by developing “dealers’ promotion” for Beverage Manufacturer & Distributor.• Won project in Sihanoukville 2020 for ELV equipment supply & installation. (PABX SOLUTION, SERVER HARWARE ETC)• Developed and executed “Lease to Own Program” in 2022 for equipment rental sales to open up new market sector. Show less

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  Solutions & Equipment Supply

  Jul 2024 - now

  General Manager
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  Business Development

  Jul 2024 - Sept 2024

  General Manager