Ruby Yu

Experience

• 

  California State University-Long Beach

  Sept 2002 - Oct 2004

  Design Project Manager

  - Worked with Program Director to ensure effective advertisement campaign within a set budget and deadline.- Effectively coordinate resource to produced high-quality creative solutions using design software such as illustrator, Photoshop and InDesign.- Coordinated and planned the event on campus across the state to educate students in healthy living.Designed, reviewed and edited material for printed and on-line media, such as website design identities, collaterals, brochures, cover, posters, and ads used in advertising and promotional events. - Prepare presentations for small and wide audiences using PowerPoint, Flash, PDF- Coordinated and developed program materials such as brochure, handouts, and manuals for over 20 different courses. Show less

• 

  Cablesys

  Jan 2006 - Jan 2010

  Project Manager

  - Work with CEO to develop marketing plan/strategy and budget for the entire year. - Raised brand awareness through email campaign, and online promotion.- Manage the search engine optimization, paid search campaigns, display advertising and oversee website testing.- Design template-page layout and corporate branding for main website, content channels. Email, shopping site, online promotions and third party content exchange programs.

• 

  ICC

  Jan 2010 - Aug 2012

  Web Project Manager

  - Coordinate new web project, manage any creation and development of the website.- Report to the VP of Strategic Planning, the role includes leading and participating with the teams to generate marketing plans, develop new business presentations and proposals and provide strategic guidance and results analysis for ongoing direct marketing projects.

• 

  Digital Brand Group (DBG)

  Oct 2012 - Jul 2018

  Director, Project Management

  - Work closely with clients to define the scope of Web and mobile application platforms.- Translate business needs to technical requirements.- Develop and manage project plans and work schedules for use by design and development teams.- Manage the delivery of software development projects and ensure projects are completed within scheduled timelines and budget parameters.- Ensure proper software development practices are followed and provide guidance / assistance when necessary.

• 

  Bastion Rare

  Jul 2018 - May 2021

  - Work with the board of director to define the company’s short- and long-term product and business vision.- Partner with Engineering leadership to establish alignment and efficiency across product and engineering teams - Build and manage a team of Product Managers & Designers and oversee planning and recruitment for all product roles - Lead the ideation, development, and the launch of digital projects- Translating high-level conceptual product ideas into clearly defined product specifications- Collaborating with design, engineering, marketing and sales to drive the product development process- Overseeing operations of the company and the work of delivery team- Manage relationships with partners/vendors

  • President

    Aug 2020 - May 2021

  • Director Of Product Development

    Jul 2018 - Jul 2020
• 

  VREA Cosmetics

  Jan 2021 - Oct 2021

  Director Of Operations
• 

  Collab

  Oct 2021 - now

  Head Of Product Management
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  Trendpop

  Apr 2022 - now

  Head Of Product Management