Stephen Cardwell

Experience

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  Madison Productions, Inc.

  Jan 2001 - Jan 2004

  Web designer

  • Collaborated with other cross-functional teams building beautiful, usable, and forward-looking designs for web sites and CD ROMs for numerous multi-million-dollar companies, including General Electric, CUNA Credit Union, Whirlpool, and Miller Brewing Company.• Collaboratively shaped the visual design team process and vision for products supporting higher-level design strategy.• Partnered with design leadership to define design direction and guided designers in the creation of elegant solutions; solved complex problems and met timelines while ensuring deliverables were of the highest design quality. Show less

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  Self Employed

  Jun 2003 - Jun 2005

  Freelance Graphic Designer

  • Creates and influences branding through visual communication, helping to sell products and services to customers.• Designed a wide range of pieces, from social media posts to packaging design, and full-scale branding projects for small to large businesses.• Conceptualized and created digital and print projects for local Madison clients, Madison Productions, Inc., Andy Garcia Productions, Tilt Media, Murphy Energy Systems, and Cherokee Country Club; larger clients include CUNA, GE Medical, Harley Davidson, and Sub Zero/Wolf. Show less

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  Esker Software GmbH

  Jun 2005 - Apr 2006

  Senior Designer

  • Created visual deliverables while supporting 6 Marketing Managers and stakeholders pursuing lead generation.• Enhanced customer marketing programs by developing websites, videos, illustrations, logos, icons, infographics, social graphics, and animations.• Designed unique and custom tradeshow booth and signage, websites, banner ads, direct mail, sales collateral (data sheets to white papers), PowerPoint and Flash presentations, and print advertising layouts.• Partnered with the Corporate Marketing team ensuring brand consistency and standards.• Led creative brainstorming sessions with teammates and clients in person and virtually; advised on best practices for layout and functionality.• Monitored quality control through website inspection and collaborating with Designers and Programmers for corrections Show less

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  Top Producer Systems

  Aug 2006 - Jul 2009

  Web Designer

  • Led innovative front-end web design for multi-million-dollar Real Estate brokers, including Century 21, Coldwell Banker, and Remax.• Drove brand consistency and usability; led design meetings with the client, Project Manager, Account Managerand Programmers.• Enhanced the look and functionality of client web sites, including customizations, and established an improved design standard recognized and requested by clients.• Created and implemented workflow charts outlining the build out of the web site, increasing internal departmental process efficiency and external client visibility.• Worked in .asp template files and helped developed new modules to up-sell to clients. Show less

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  Design Concepts

  Jun 2011 - Jan 2012

  Interactive Designer

  • Partnered with human factors Engineers to harness user needs, product requirements, and usability evaluation as inputs for the design and development of a new glucose meter and the corresponding PC software application.• Designed responsive and visually pleasing screens for the glucose meter simulator; supported the safe and effective use of the product which was hospital tested in the UK, Brazil, and China.• Applied best-practices in accessibility, discoverability, and user-centered designs in the planning and implementation of the device. • Identified and implemented web navigation, content, and function features to actively respond to user needs. • Partnered with human factors Engineers and utilized data to reevaluate and designs screens for testing Show less

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  Foremost Media, Inc

  Apr 2012 - Oct 2022

  Art Director

  • Collaborate with a cross-functional team of Programmers, Online Marketers, and Project Managers in various industries to design engaging and responsive digital solutions for B2B websites.• Drive end-to-end ownership of projects assigned; created concepts and approved layouts, ideating concepts and designs with the design team while guiding and training. • Established a UX analysis process utilizing client questionnaire, competitive analysis, Google analytics, site and heat maps to create a project roadmap for the design team.• Communicates ideas and concepts concisely to the internal team while partnering with Graphic Design and Software Development teams to understand and translate business requirements for the project.• Produces iterations of low and high-fidelity mockups ensuring requirements are met before advancing to detailed designs and prototypes to hand off for programming.• Develops and maintains visual design libraries and UX pattern libraries for a consistent design; utilizes html, DNN, and NOP Commerce open-source web content management systems.• Hand-selected by the CEO to reinvigorate a unique office space that was formerly a tobacco warehouse from the 1800’s, into a modern workspace keeping the industrialized-feel; utilized vinyl wraps after creating the design and layout. Show less