Neeraj Kumar

Experience

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  Unichem Laboratories Limited

  Aug 2012 - Apr 2015

  Production Officer

  -Supplier relationship management-Inventory management-Troubleshooting for processes and product-Collaboration with R&D department for Technology transfer -Allocation of manpower and resources according to the planing-Involved in the selection processes of subordinates

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  Pladis Global

  Apr 2017 - Jun 2017

  Sales And Marketing Intern
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  Coalition of Leaders for Sustainable Development

  Jul 2017 - Mar 2018

  Campaign Leader and Project Implementation committee
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  パナソニック

  Apr 2018 - Mar 2020

  Area Manager
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  Pidilite Industries Limited

  Mar 2020 - Aug 2022

  Branch Manager

  Handled construction chemical division of Pidilite, includes Paint & Hardware, and Cement channelAchieved 4% MS gain in FY21 in premium exterior paint through distributors (15), retailers (500), painters (2000)Registered a business growth of 36% in Latex & 29% in Integral waterproofing which contributes 59% to overall business and 50% increase in width of distributionLaunched Architect connect program, connected 60+ Architect, Business contribution from project sales reach to 5%Led, trained, and empowered a 12-members team for their enhanced performance and accelerated career growthAchieved 25%+ growth in revenue, across Key Accounts across the branch under Partnership ProgramCategory creation of cementitious waterproofing through user focused BTL activities, contribution to business 15% Show less

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  McKinsey & Company

  Aug 2022 - now

  Strategy Specialist - EW

  Built the GTM strategy for an INR 2500-Cr Indian brand in the electrical consumer durables industryFormulated the product portfolio strategy, identifying actionable interventions to drive improved and sustained profitability Developed micro-market plans identifying distribution/manpower interventions to get last mile distribution reachSetup robust sales operations, granular level planning, structured review mechanism, revamped BTL campaignsCodified the best practices across Channel, Manpower, Product and Governance into a GTM playbook for future partnersHandled South-1 as interim Zonal Sales Manager to accelerate execution of the strategy and build capabilities to deliver sustained growth • Drove profitable sales growth across channels unlocked by an omni, data-driven and digitized go-to-market transformation • Optimized marketing performance to fund and fuel growth through trade activation, dealer loyalty, customer acquisition, enabled through modern marketing • Created value and competitive advantage by unlocking growth through competitive product servicePioneered launch of institutional sales channel through activating Architect, partnerships, influential dealers, and electriciansDelivered value impact of 130+ cr with 60%+ growth in pilot states in 6 months, annual estimated revenue 400+ cr Show less