Sylvia Perez

Experience

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  EASI LTDA

  Jan 1994 - Jun 1994

  EVENT ORGANIZER

  In charge of all the logistics from organising the venue, catering, invitations, merchandising material, as well as the presenters of the congress “Files Documentation and Library Science” held in Bogotá with a countrywide cooperation. Retain and increase previous participants.

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  U & G INGENIERÍA LTDA

  Jan 1995 - Jan 1997

  Competitors Analyst

  Obtain, compile, analyse and deduct information of the markets variables in regard to product, price, promotion, advertising, terms of payment and customer care. The results of this information was vital for the manager's decision making. I was also responsible in generating and identifying new business opportunities. Been involved in a small degree in strategic planning for the company new products.

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  ETERNA S.A

  Jan 1997 - Jan 1998

  Competitors Analyst

  Compile and analyse information of the different competitors and Eterna brands s placed in the supermarkets in order to determine the market position in regard to price, product packaging and product placement within the gondola in the supermarket. Propose strategies to improve position on those segments as well as generate and identify new business opportunities.

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  INSTITUTE OF CULTURE AND TOURISM

  Jan 1998 - Jan 2000

  PNUD

  The Institute of Culture and Tourism is an organism that reports to the Mayor of Bogotá. This organism develops different programs for the city revitalization including, education, culture, tourism among others which involves coordination, follow up, assistant, control and management of budget allocated to each head office. Develop links between Special Projects Advising Office and its project managers Performance of supplier's contracting through the United Nations Development Programme. Developed strong relationships between the government bodies and the advertising agencies, publishers and merchandising agencies, I was honoured to be part of the creative advertising team in social government campaigns. Been involved in one of the biggest advertising campaigns to date for the Mayor city “Bogota, 2600 mts closest to the stars”. Show less

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  RSL LTDA

  Jan 2000 - May 2001

  Sales Executive

  Company dedicated to the sales of consumables and photographic products as well as provides graphic solutions. In charge of selling goods and services to new and existing customers with the aim of customer retention and future sales. Was created a long-lasting relationships with clients which helped with sales and ultimately company profit. Information about trends, statistics and forecasts were important tools to maximize effectiveness. Sales increase 8% per month and fixed clients enlarged in a 6%. Took part on the opening of two new branches along the country. Reporting to the Regional Manager. Show less

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  CANDIL DE NIEVE, RESTAURANT

  Dec 2002 - Jul 2003

  Co-owner - Manager

  Remodelling and implementing a new restaurant located in one of the best areas in the city of Bogotá - Colombia. Development of marketing and feasibility study, planning, choosing location, budget, legal procedures, and personnel selection and hiring, define suppliers, obtaining permits and licenses. Creating and designing attractive dishes for the taste buds and all the organization for the opening pitch. Train all the new employees and create campaigns to promote the restaurant with in the local area. Show less

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  BRANDS ON SHOW ASIA PACIFIC

  Sept 2003 - May 2005

  Field Marketer

  The main function was to meet customer needs (market) in an attempt to satisfy with the product or service offered by companies. Assesses the probability of success or failure of products introduction as well as their promotion in the market. Create important links and act as the point of contact for stores’ managers and the companies represented. Build merchandising displays such a windows, bins, hang sells, etc., carrying out market research to assist in generating new business, create programs that drive brand loyalty, develop understanding of product line and value chain and developing all the tasks inherent to the position. Assist in branch openings. Brands Represented: GlaxoSmithkline (GSK), Telstra, Dairy Farmers, Coca Cola, Diageo, Interactive 2, Columbia Tristar, Heinz, CHEP, Michels Patisserie, Double AA paper.Customers Pool:Supermarkets: Coles, Woolworths, IGA, Franklins.Department Stores: K-Mart, Target, Myer and David Jones.Pharmacies: Amcal, Terry White, Pricelines and Independent Pharmacies amongst others.Australian Post Show less

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  Brother International Australia

  Jun 2017 - now

  Overall management of the key accounts. Determine the most crucial needs and propose a strategy to manage the account. Carry out continuous market analysis and research on the dynamics of the accounts. Suggest a pricing structure for the customer. Managing of conflict and coming up with effective negotiation and sales strategies. Working on alliance with our customers’ marketing departments to integrate Brother’s brand and products as an overall sales strategy. Liaise and assist internal Account Managers in identifying and developing market leads and opportunities as well as provide mentoring /coaching support as, and when required.Portfolio in B2B channelDistributors: Dynamic Suppliers, Synnex, Alloys & LeaderSub-distributors: Impact Systems, Core Technology, King World, amongst others.On liners: Echo1, Ink-Man, King World, etc.Buying groups: Staples, OfficeMax, Lyreco & COSIndependent dealers and members of buying groups such as office brands, office choice & ASA. Previous Portfolio in Retail ChannelManagement, development, and implementation of relationship strategies with customers with a key focus on building brand presence and maintain brother Good Will within the market. The main objective to achieve sales budgets of Brother Products by creating and implementing winning strategies.Development and implementation of annual Business Plan for allocated major accounts. Develop and implement, effective promotion plans of determined product categories with our business partners to generate an increase in sales. Sales and Marketing, Presenting, Product Launches, Vendor Events and Expo's, Product Training, Relationship Building, and Communication.Managing accounts at national level Major Accounts: Derni group accounts (Harvey Norman - Joyce Mayne and Domain) Dick Smith Electronics Woolworths group (Woolworth’s supermarkets – Big W)Retravision Show less

  • National Distribution Manager

    May 2005 - now

  • Acting National Distribution Manager at Brother International

    Jun 2017 - May 2020