Mathilde SAMPRE

Experience

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  ITI Communication

  Apr 2009 - Jun 2009

  Consultante en marketing et communication pour un restaurant gastronomique

  - Réalisation d'une étude de marché pour le restaurant.- Création et administration d'un questionnaire de satisfaction aux clients du restaurant.- Phoning pour proposer les services du restaurant aux entreprises de la région (salles de réunion, cocktails, séminaires, etc.).- Création et envoi de mailing aux entreprises de la région.

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  COFRD Canada

  Jun 2011 - Sept 2011

  Chargée d'opérations marketing

  Mission principale : Développer la notoriété d'une librairie francophone dans un environnement anglophone.Moyens mis en place : - Amélioration du plan marketing existant.- Création et mise en place d'outils de communication pour promouvoir la librairie : création de newsletters et de catalogues produits sous Publisher, gestion et animation des réseaux sociaux et d'un blog).

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  Toyota France

  Jan 2012 - Apr 2014

  - Management of business operations for 265 Toyota car dealers : from the creative briefing to the realization of communication items as leaflets (4M brochures, 3 times a year), press ads, radio ads, billboard and POS materials. Coordination with product managers, business teams etc., customer support, management of leaflets’ orders, reporting to managers.- Administration and promotion of a BtoB web platform (online set up, items recording, etc.).- Rethinking of the web platform design with a web agency (requirement specifications, testing phases, organization of a pilot phase with some car dealers, follow up).- Support to set up national advertising campaigns (coordination with the creative and media agencies). Show less - Follow up of a national advertising campaign : development of marketing tools as leaflets, press ads, radio ads. Briefing to the creative agency, collaboration with product managers, customer support for the car dealers.- Set up and follow up of direct marketing campaigns : planning elaboration with the suppliers, targets definition, briefing to the creative agency. After the campaigns, analysis of the reports and transmission to the sales managers. - Set up of a Toyota customer magazine : interface between the editorial agency and the product managers, photo shoot organization (logistics), follow up of the printing and sending to the customers. Show less

  • Local marketing manager

    Jul 2012 - Apr 2014

  • Advertising and CRM assistant

    Jan 2012 - Jun 2012
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  Essilor France

  Jul 2014 - May 2021

  Trade Marketing Manager

  - Management of local communication for Eyecare professionals business partners (40 to 100) : Annual action plans, presentation to the partners, set up of media and direct marketing campaigns (coordination with creative and media agencies), budget and deadlines follow up. - Coordination of trade marketing operations with ECPs brands : collaboration with the Essilor KAM and the brand’s marketing teams, working on the operation process and theme, set up of the operations (promotion to targeted partners), budget and deadlines follow up.- Development and promotion of a BtoB web platform designed to allow the ECP business partners to set up local communication in selfcare to target their customers or prospect new ones. Coordination with the web agency, requirement specifications, testing phases, follow up.- Deployment of digital advertising services : dedicated to do display banners and Facebook ads and to get more local visibility.- Promotion of a premium store concept closed to targeted ECPs aimed to promote corrective lenses both inside and outside the store. Show less

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  EssilorLuxottica

  May 2021 - Jan 2024

  - Roll out of the new B2C website essilor.com worldwide: collaboration with local teams, content requirements review, tickets creation and scheduling (Jira & Microsoft Teams usage)- Launch and follow-up of specific developments, testing- Deployment of landing pages and product pages with local adaptation- Content administration in the Ibexa CMS- Technical adaptation of an appointment booking service following a CMS switch- Collaboration with the dev team- Performance follow-up and reporting Show less - Roll-out of a BtoB portal for the EMEA Eyecare professionals : content administration in the Ibexa CMS, content requests prioritisation, sprints follow-up, testing, scheduling, and set up of the features evolutions, performance dashboard creation with the analytics agency.- Deployment of a pre-login website for Eyecare professionals: content creation with the brand teams, training of local teams for content management in the CMS, support and follow-up.- Appointment booking service management : bug resolution, evolutions prioritisation, ticket management in Jira, training of the local teams on the service, reporting. - Roll-out of a service to manage online reputation (Yext) : local teams onboarding, creation of marketing material, performance follow-up, reporting. Show less

  • Global digital project manager

    Oct 2022 - Jan 2024

  • EMEA digital project manager

    May 2021 - Nov 2022
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  HelloAsso

  Feb 2024 - Mar 2024

  UX/UI Designer Freelance

  HelloAsso was looking to improve the engagement and conversion rate on its creersonassociation.com landing page and on a form allowing users to create their association. → It was therefore necessary to review the structure of the pages and the information on them in order to improve the user journey to make it more fluid and engaging. → The actions implemented were as follows: UX audit of existing pages, a study of user needs, content restructuring, concept testing, low-fi / mid-fi and hi-fi mock-ups with user testing, and accessibility testing. An audit and recommendations were also delivered on automatic emails flow linked to the site's form to improve the engagement rate. → Results: 1 onboarding pop-up added to the form page to give the user more context, fewer steps in the form (From 10 to 6) enabling a smoother flow, micro-interactions added to make filling in the steps more enjoyable. Show less