Ridhiman Kapoor

Experience

• 

  Maharaja Agrasen College

  Oct 2018 - Aug 2019

  Promotional Manager

  • Led a team of 20 people to conduct and promote.• Bought sponsorships for reputed brands for society's events.• Coordinated COMSPIRE – The flagship event of our college’s Commerce Society.• Curated and executed various events for our college’s Commerce Society.

• 

  Inspiring Peak Performance Group

  Apr 2021 - Jun 2021

  Sales Intern

  • Performed the role of prospecting and lead generation for B2B sales• Successfully converted 3 high profile clients. • Improved the visibility and engagement through social media management for rapport-building and client retention

• 

  CUREYA

  Apr 2022 - Apr 2022

  Sales And Marketing Intern

  • Executed multi-channel marketing strategies to drive robust sales generation• Managed relations with student ambassadors to spread awareness and generate leads

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  Triveni Media Marketing Services Pvt. Ltd.

  Apr 2022 - May 2022

  Strategy and Campaign Intern

  • Conceptualized below-the-line marketing strategies for diverse corporate entities • Generated a profit of over Rs 10 Lakhs by converting Facebook Inc. into clients by developing and pitching an on-ground campaign for them• Conducted target audience analysis and crafted tailored content that resonates with the campaign’s intended target audience#𝗚𝗼𝘁 𝗼𝗳𝗳𝗲𝗿𝗲𝗱 𝗮 𝗣𝗣𝗢.

• 

  Ankur Experiential Learning Initiative (ELI)

  Aug 2022 - May 2024

  Member

  Teaching underprivileged children

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  Interface - The Official Marketing Committee of K J Somaiya Institute of Management

  Aug 2022 - Apr 2024

  Head of Corporate Communications
• 

  Blessing Children Home - NGO (Orphanage)

  Feb 2023 - Mar 2023

  Volunteer
• 

  Kansai Nerolac Paints Ltd

  Mar 2023 - Mar 2023

  Marketing Intern

  • Performed competitor analysis in the Texture Paint Industry• Assisted in product development through data collection and insights from qualitative research• Conducted primary research through surveys and interviews of architects and designers• Expanded clientele for Nerolac’s Texture Paints by onboarding 15 architects/designers

• 

  Dabur India Limited

  Apr 2023 - Jun 2023

  Regional Marketing Intern

  • Performed secondary research for competitive benchmarking using Neilson Reports• Conducted market research to identify problems in the distribution systems and trade partners• Conducted consumer research to ascertain changing consumer behaviour and preferences• Analysed data from primary and secondary research to suggest marketing solutions for the brand• Organized marketing and advertising campaigns to boost the market share of Real Juice in Delhi

• 

  HDFC Bank

  Jul 2023 - Jul 2023

  Research and Marketing Intern

  • Engaged 50 young clients in enrolling for term insurance through utilization of the HDFC Term Insurance Guide• Conducted primary research to understand customer experience through interviews and surveys• Conducted feedback analysis to suggest product improvements

• 

  HiveMinds

  May 2024 - now

  Management Trainee