Kimberly Benjamin

Experience

• 

  Solomon Friedman Advertising

  Apr 1999 - Oct 2001

  Account Executive

  Media planning and placement for broadcast and print advertising for clients across industriesDevelopment of communication and creative briefs for production of advertising materials Management and routing of broadcast traffic instructions for all client marketsOversight of budgets and billing for key clients

• 

  JWT

  Oct 2001 - Aug 2008

  Account Supervisor

  Management advertising plans for up to 16 markets for a QSR retail client which included media planning and budget oversightSupervision and training of Account Executives, Integration Specialist and Assistant Account ExecutivesLed collaboration between field team, creative team and other agencies to develop broadcast and print advertising for clientOversight of traffic instructions for all region broadcast media

• 

  Domino's Pizza

  Aug 2008 - Nov 2011

  Marketing Leader

  Assist franchisees with development of local store marketing plansAnalysis of key business metrics to provide product promotion recommendations for local advertising and couponsDevelopment of programs to drive specific business segments such as lunch, carry out and new productsBudget management for franchisee advertising co-ops

• 

  Nationwide Insurance

  Nov 2011 - Apr 2015

  Regional Marketing Director

  Led the development, implementation and execution of regional and local marketing plans that drove consumer engagement and brand awareness with local brand activations and key sponsorshipsOversight of regional advertising agency and local agent marketing and advertising co-opsPresentation of market plans and post tactic analysis to region business leadersEducation and training on digital marketing and social media to sales leaders and agentsCommunication of corporate marketing strategy and campaigns to region associates and local agents Show less

• 

  Church's Chicken

  Aug 2015 - Jun 2021

  Sr. Manager, Brand Activation
• 

  Inspire

  Jun 2021 - Feb 2025

  • Category Manager

    Aug 2023 - Feb 2025

  • Manager, Go To Market - Arby's

    Jun 2021 - Aug 2023
• 

  Synergy HomeCare Franchising, LLC

  Feb 2025 - now

  Sr. Brand Operations Manager