Claire Hsu

Experience

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  University of Sheffield

  Oct 2013 - Aug 2014

  Student Ambassador

  • Helped the international team for recruiting students oversea. • Contacted the offer holders, solving their inquiries and advise them.• Held the pre-departure events and campus tours for students and their parents.• Write blogs for sharing oversea study and living experiences.

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  Taipei Film Commission (La commission du film de Taipei)

  Jan 2015 - Feb 2017

  Event Coordinator

  • Assist 30-40 films per year on average for marketing, advertising, and support city branding strategy with the Taipei city government.• Organized events and press conferences for film marketing and annual short film competition.• Assist international filming teams for marketing affairs in Taiwan.• Coordinated government affairs and paid media buying for film companies

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  Ez travel

  May 2017 - Mar 2018

  Product Planning

  • Developed travel products and managed vendor relationships, increasing conversion rates by 20%-30% through data-driven strategies.• Led theme-based and seasonal campaigns, boosting brand visibility and revenue via EDM and cross-department collaboration.• Utilized GA data to optimize website presentation and user experience, enhancing conversion rates and customer satisfaction.

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  Sales Frontier - Google Certified Marketing & Publishing Partner

  May 2018 - Feb 2021

  Assistant Marketing Manager

  • Brand & Marketing Strategy： Planned and executed branding strategies to optimize market positioning and refresh brand identity, significantly enhancing competitiveness.• Digital Marketing & Website Optimization： Managed website and campaign traffic strategies, including media planning, budgeting, and cross-department coordination. Leveraged data analysis and content optimization to increase website traffic by 30%-40%, boosting online visibility.• Cross-Border Marketing & Event Execution： Led collaborations with global companies like Google and Verizon Media, organizing 20 B2B marketing events in Greater China, driving 20%-40% revenue growth and expanding brand influence in the region.• Content Management & Media Operations： Developed and executed multi-platform marketing strategies across websites, Facebook, LinkedIn, and WeChat, increasing brand exposure and user engagement.• Online Events & Business Development： Launched online seminars to sustain business visibility and engage target audiences. Organized events to drive growth and expand international reach. Show less

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  Taiwan Creative Content Agency (TAICCA)

  Jun 2021 - now

  Manager

  • International Market Expansion： 1. Participated in global audiovisual markets, including Venice, Cannes, Lille, and Busan. Organized Taiwan-focused collaborations and IP pitching sessions while serving as an English moderator for three years, earning trust from international buyers. 2. Invited as a speaker at Cannes to discuss book IP adaptation trends and opportunities in Asia.• Event Planning and Execution： 1. Led the 2024 TCCF Story to Screen, introducing the French Shoot the Book! brand to Taiwan, boosting international exposure. 2. Managed the 2023 TCCF Pitching campaign, attracting 539 projects from 29 countries and facilitating 241 business meetings.• Industry Analysis and Data-Driven Strategy： 1. Conducted in-depth market research and consumer analysis to produce strategic reports, offering data-driven insights to optimize marketing initiatives and support business expansion.• Book-to-Screen Adaptation Projects： 1. Coordinated with publishers to bridge publishing and audiovisual industries, identifying 150+ titles and securing 31+ adaptation deals. 2. Organized matchmaking events, attracting global buyers and fostering cross-industry collaborations and commercial opportunities. Show less