Jason Yankelowitz

Experience

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  Touchline Media

  Feb 1999 - Dec 1999

  Touchline Media - Sport's Illustrated Magazine

  Through a passion for journalism and sport, I was afforded the opportunity to join the Sport's Illustrated publishing team as an Editorial Assistant during my gap year after completing my Matric with exemption.My tasks and responsibilities included:Desktop research.Interviews and story writing.Relationship management with key sports figures and bodies.Proofreading prior to print.

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  J. Walter Thompson Worldwide

  Oct 2003 - Jul 2005

  Account Executive

  I completed by internship at JWT Cape Town in October 2002 and they agreed to employ me as a Junior AE. This is where I gained my initial grounding for my career in Advertising.The following accounts were included in my portfolio – Pfizer Consumer Healthcare, Energizer, Brandhouse, Asara, Touchline Media, Conde Nast and the Orgon Donor Foundation.

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  BBDO Worldwide

  Aug 2005 - Aug 2006

  Account Manager

  Account Manager on various brands including – Ackermans, Hang Ten, Green Cross, The Rose Foundation, Masterfoods, RCS, Berry & Donaldson and the International Red Cross Society.

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  The Jupiter Drawing Room Cape Town

  Sept 2006 - Sept 2008

  Senior Account Manager

  Clients: Sanlam; Musica; BushmillsPart of a team of 10 individuals, I was responsible for executional delivery and outputs end-to-end based on client requirements reporting into the Business Unit Director.

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  McCann Worldgroup

  Oct 2008 - Feb 2010

  Account Director

  Clients - General Motors SA; Reckitt BenckiserHead hunted to McCann Worldgroup in Johannesburg to head up the General Motors business reporting directly into the CEO. Responsible for a cross functional team to deliver on brand and campaign objectives through-the-line.

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  Ogilvy South Africa

  Mar 2010 - Dec 2014

  Clients - Volkswagen Group SA (Passenger & Commercial Vehicles); American ExpressResponsibilities included:• General oversight of agency team across all disciplines.• Mentorship and guidance of Client Service team.• Strategic input and oversight across all campaigns.• Budget management and forecasting.• Ensuring efficient and effective outputs and creative excellence.• Driving agency culture.Global award achievements included (Cannes, One Show, Loeries, Bookmarks, Apex):• Volkswagen – BlueMotion Launch; GTI Date Drive; Polo Tag; Streetquest; Golf R Velocity; Genuine Parts (more details available on request).• American Express – Global best practise marketing award. Show less Clients - Volkswagen Group SA (Passenger & Commercial Vehicles); American ExpressManaging a team of 5 individuals we achieved great results for our clients and the agency by delivering effective, measurable and globally awarded campaigns (Cannes, One Show, Loeries, Bookmarks, Apex). Global award achievements included:• Volkswagen – BlueMotion Launch; GTI Date Drive; Polo Tag; Streetquest; Golf R Velocity; Genuine Parts (more details available on request).• American Express – Global best practise marketing award. Show less

  • Business Director

    May 2014 - Dec 2014

  • Group Account Director

    Mar 2010 - Apr 2014
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  The Jupiter Drawing Room Cape Town

  Jan 2015 - Apr 2017

  Business Director

  Clients - Hyundai Automotive; Protea Hotels by Marriott; Budget Insurance; Milpark Education; Burger KingBusiness Unit custodian across a diverse portfolio of clients. In this role I managed a team including two Account Managers and an Account Director. Achievements included:• Successful launches of Hyundai i20; Tucson, Santa Fe; Veloster Turbo.• Re-brand design of Protea Hotels by Marriott.• Increased direct leads generation by 20% on previous year.• Re-positioning and developing a new CI for Milpark Education. Show less

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  Saatchi & Saatchi

  May 2017 - Jun 2019

  Business Director

  Client Service lead of a diverse portfolio of financial services units within the Old Mutual.* Direct responsibility for client-agency relationship across all management tiers including quarterly client health assessments, adhering to mutually-negotiated KPIs and business deliverables.* Setting up and continuous improvement of internal processes to ensure optimal operational output and agility.* Management of end-to-end marketing budgets (including weekly, monthly and quarterly reporting) to ensure overall business objectives are delivered within budget.* Management and mentorship of Account Management team, including hiring, performance and career growth. Show less

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  Publicis Groupe Africa

  Jul 2019 - Aug 2020

  Managing Partner

  * Managed the Power of One business unit consisting 48 employees across various disciplines – Creative, Strategy, Media, Digital, e-Commerce, Social, Trade and PR.* Led the day-to-day operations of the agency at a senior level to ensure efficient, effective and measurable outcomes for clients and their brands.* Remained at the forefront of stakeholder relationship management (senior and middle management) ensuring a cohesive partnership.* Continued financial management and fitness of the business unit to ensure agency profitability.* Agency culture leadership.* Contract, fees and procurement negotiations.* Monthly reporting, analysing, tracking and engagement with the client. Show less

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  Distell

  Sept 2020 - May 2021

  Marketing Specialist

  * Head hunted by Distell to contract following a re-structure of the Publicis business due to COVID-19.* Provided ongoing strategic and creative input and guidance into annual Marketing Plans.* Executed annual Marketing Plan across disciplines, channels and platform.* Led the project management of cross functional teams to ensure brand objectives and plans were met.Ongoing daily activity included:* Management, forecasting and phasing of annual budgets. * Tracking and analysing sales performance. * Internal stakeholder and supply-chain management.* Management and briefing of creative partners and teams. Show less

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  Distell

  Aug 2021 - now

  * Developed, implemented and executed annual Global Brand strategies in line with business objectives resulting in value and volume growth ahead of the category.* Managed the development, execution and launch of over 10 new limited release products (commercial viability, intrinsic identification, packaging development, supply chain management, market allocations/tracking, launch and reporting).* Ongoing tracking of category data, trends/shifts, pricing and communication.* Collaborate with internal and external stakeholders from supply chain, to brand homes, to in-market distributors.* Tracking and analysing sales performance.* Manage brand A&P to ensure both effective and efficient outcomes based on spend.* Industry representative for CVH Spirits at the Scotch Whisky Association (SWA) - working committee to discuss and align on packaging sustainability initiatives for the industry. Show less * Through successful supplier negotiations I managed to achieve over R4m nett cost savings for the business in under 3 months.* Managed the pitch process for various business needs (including Martech solutions & gifting production suppliers) from presentations to awards, to contracting and onboarding of successful suppliers.* Collaborated daily with internal stakeholders to balance cost efficiencies with the need for quality outputs.* Developed benchmark legal contracts for contracting with Communication agencies.* Monthly tracking and reporting. Show less * Head hunted by Distell to contract following a re-structure of the Publicis business due to COVID-19.* Provided ongoing strategic and creative input and guidance into annual Marketing Plans.* Executed annual Marketing Plan across disciplines, channels and platform.* Led the project management of cross functional teams to ensure brand objectives and plans were met.Ongoing daily activity included:* Management, forecasting and phasing of annual budgets. * Tracking and analysing sales performance. * Internal stakeholder and supply-chain management.* Management and briefing of creative partners and teams. Show less

  • Global Brand Manager

    Mar 2022 - now

  • Group Sourcing Manager - Marketing

    Dec 2021 - Mar 2022

  • Marketing Specialist

    Aug 2021 - Dec 2021
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  CVH Spirits

  Apr 2023 - now

  * Developed, implemented and executed annual Global Brand strategies in line with business objectives resulting in value and volume growth ahead of the category.* Managed the development, execution and launch of over 10 new limited release products (commercial viability, intrinsic identification, packaging development, supply chain management, market * allocations/tracking, launch and reporting).* Ongoing tracking of category data, trends/shifts, pricing and communication.* Collaborate with internal and external stakeholders from supply chain, to brand homes, to in-market distributors.* Tracking and analysing sales performance.* Manage brand A&P to ensure both effective and efficient outcomes based on spend.* Industry representative for CVH Spirits at the Scotch Whisky Association (SWA) - working committee to discuss and align on packaging sustainability initiatives for the industry. Show less

  • Senior Global Brand Manager

    Jan 2024 - now

  • Global Brand Manager

    Apr 2023 - Jan 2024