Roumena Kratchunova

Experience

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  Bodybuilding.com

  Nov 2011 - Jan 2014

  Work cross-functionally with internal and external stakeholders to ensure resources, people, and timelines are managed effectively in order to execute high-quality projects according to plan.* Create online marketing campaigns for vendor launches and contests, ensure all are localized for top target country markets (UK and Brazil) - includes research on label compliance and translation * Coordinate promotions and allocate vendor budgets* Introduce marketing team to Scrum, lead daily standup (30 people)* Responsible for planning largest online campaigns including Cyber Monday and Black Friday* Planned campaign for largest sales day in history of the company (Cybro Monday, April 2013)* Awarded company MVP (out of 700+ employees) Show less Conduct international market research to guide business decisions for development of global markets.* Analyze financial data to identify opportunities for expansion into new markets* Research regulatory and compliance standards in target countries* Conduct competitive pricing analysis to inform product price adjustments for international markets * Present international payment method research to executive team, directly impacting which payment methods were implemented in international target markets * Develop documentation on customer habits, purchase behaviors, demographics and psychographics to educate and guide marketing team on how to message properly to the UK audience Show less

  • Online Marketing Project Manager

    Nov 2012 - Jan 2014

  • International Market Dev. Analyst at Bodybuilding.com

    Nov 2011 - Nov 2012
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  116 & West

  Jan 2014 - Jul 2016

  Account lead for clients focused on digital marketing and advertising tactics, primarily in the B2B and/or technology sector. Create marketing plans and strategies, manage projects, budgets, and daily interaction with clients. * Develop inbound and digital marketing strategies for 30+ clients* Analyze annual campaign performance & develop large scale marketing plans to convert project-based clients to retainer-based clients* Successfully increase client retainer fees by 75% on average, year over year* Create & track client eight client budgets, between $100K - $300K * Modernized marketing efforts for several key clients, converting them from traditional tactics (billboards, TV, to online tactics which can be measured)* Understand/develop client sales funnels to develop complementary marketing strategies * Product manager for sixteen successful website builds, including technical specifications documentation, prioritizing feature requests, and scoping changes with internal team/estimating costs to clients* Improve internal processes by developing a post-mortem process in order to reduce agency costs* Created a formalized website development process to enable team members to manage web projects* Lead new business pitches and RFP responses* Oversee wireframe, sitemap, technical specifications, UX/UI and timelines for all web projects* Assist with implementation of Asana software as well as training of all agency employees* Implement Agile processes to keep all team members on track, lead daily standups Show less Manage all aspects of client digital projects from estimating costs, managing budgets, allocating resources, writing briefs as well as specializing in creating website wireframes, website user experience, and informing/executing social media and content strategy.* Develop technical specifications, wireframes, sitemaps and prototypes for eight website builds* Scope website development projects hours, estimate cost to client (approximately 40 projects)* Develop and manage website content for 20+ ongoing clients* Execute and optimize and report on online paid campaigns via Twitter, Facebook, and Instagram* Create newsletters – included copywriting, template creation, A/B testing subject lines/best times to send, coordinating changes, QA, and sending * Develop content (for client blogs and social media) and manage website updates on WordPress and Joomla websites Show less

  • Digital Account Executive

    Jun 2014 - Jul 2016

  • Digital Account Manager

    Jan 2014 - Jun 2014
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  Talentpair

  Sept 2016 - Feb 2017

  Digital Marketing Strategist

  Responsible for developing and executing marketing strategy to bring Talentpair to market. * Develop & execute inbound marketing strategy - includes customer journey mapping, persona development, keyword research, competitive analysis, web content development and social strategy* Conduct market research* Define messaging through A/B testing Google AdWords, Twitter ads, LinkedIn ads, and email* Develop target market segments and personas for alignment of product vision and marketing messaging* Implement conversion tracking* Manage all online channels including AdWords, Twitter, LinkedIn, Facebook, Instagram, Squarespace, Sendgrid email* Build sales decks to ensure messaging alignment and communication between sales and marketing and product Show less

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  Trueffle

  Feb 2017 - now

  Founder

  Whether rooted locally or branching out globally, we help medium-sized businesses modernize their digital marketing efforts, redefine their brand strategy, or explore international markets. * Sales process optimization* Digital Strategy* Inbound Marketing* SEO Strategy* Content Development* Paid Campaigns* Website Design & Development* CRO* Persona Development* Brand & Messaging Creation* Localization* Agency Auditing* Marketing Automation* Funnel visualization Show less