Begüm Onar

Experience

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  Cambridge International Examinations

  Dec 2011 - Dec 2012

  Supervisor
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  Model United Nations

  Jul 2012 - Jul 2013

  Director General

  * Organizing the very first Model UN conference of the 3rd biggest city in Turkey helped develop organizational and leadership skills by managing a variety of international teams of 120 people including digital marketing, PR, finance, and logistics teams.* Improved written and verbal fluency in English since the official language of the conference was English.* Maintained a year-long social media strategy to promote the conference across Facebook, Twitter, Instagram and YouTube. * Developed script writing skills by creating stories for the YouTube channel of the conference.* Gained web content creation and management skills by establishing and monitoring the official website of the conference. Show less

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  KWS Mais France

  Aug 2013 - Sept 2013

  Marketing Intern

  * Demonstrated planning and organisational skills by participating in the coordination of a marketing campaign aimed at increasing brand satisfaction amongst existing customers.* Worked closely with the Marketing Manager to analyse industry competitors and devise marketing strategies.* Gained invaluable social media marketing experience by assisting the Marketing Manager with content delivery for the company’s social media accounts.* Demonstrated an excellent level of communication skills in English and French by interacting with customers and suppliers. * Contributed to the organization and promotion of one of the largest marketing campaigns of the company from start to finish. Show less

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  Ozgorkey Automotive

  Aug 2014 - Sept 2014

  Sales & Marketing Intern

  * Assisted the Marketing Manager for managing the company’s social media accounts, creating and posting contents.* Event management – liaised with the Sales and Promotions teams to organise brand experience days in order to increase sales within specific deadlines, and interacted with prospective customers* Assisted the PR team with online enquiries, handled telephone queries, and customer satisfaction telephone surveys in order to receive feedback, and used Microsoft Office tools (Excel, PowerPoint and Word). Show less

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  Viva Entertainment UK

  Jan 2016 - Sept 2016

  Event Promoter
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  DA Languages

  Jun 2016 - Jan 2017

  English Interpreter
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  KPMG Türkiye

  Oct 2017 - Aug 2022

  *Worked in the Dominican Republic for one month for a big client of the department, took care of their international tax issues while cooperating with a multinational team.*Worked in a big project of a KPMG key account in the EMEA from start to finish.*Collaborating with the head of Global Tax Advisory Services to contribute to the creation of compelling and SEO compliant articles in English for KPMG Tax Blog in order to engage with potential and existing clients, as well as cooperating with Bloomberg for online publication of the articles.*Preparing complicated reports in English with an attention-to-detail approach for inbound and outbound investors by demonstrating a deep understanding of international tax matters and financial tables,as well as by carrying out detailed research in a variety industries.*Displaying project management and creative problem-solving skills by managing multiple projects simultaneously. *Demonstrating organisational skills by delivering the necessary work within a limited time, and using initiative when needed.*Able to work flexible hours and have improved adaptability to different work cultures and time zone challenges by working closely with other KPMG offices, e.g. KPMG Canada, US, UK, China, India, etc.*Working closely with senior managers, directors and KPMG partners within the team, cross functionally, and cross borders.*Developing productive relationships with clients,colleagues from all levels and various teams, and exercising diplomacy.*Delegating tasks among junior team members, ensuring continuous feedback is obtained and acted upon despite remote working challenges, and responsible for their training.*Responsible for managerial duties such as proposal and contract & MFE preparation, opening projects on IBS/OM, following CEAC procedures, requesting Sentinel, issuing invoices, and following-up on payments.*Using MO tools on a daily basis.*Key clients - Microsoft, Amazon, Alibaba, IKEA, RB, Samsung, etc. Show less * Worked as Digital Marketing Specialist as a second role as a part of a new programme that KPMG Turkey has initiated recently.* Managed social media campaigns from start to finish (including approval process of senior management), measured the results, and reported them to Senior Digital Marketing Managers by using Semrush.* Created compelling content on LinkedIn (including the alumni page), Instagram, Twitter, and Facebook, and generated awareness of our services, as well as quality engagement on our content between our firm, our employees, our alumni, our clients and potential clients.* Coming up with ideas such as including KPMG employees and their family members in the videos, which were also appreciated by the chairman of KPMG Turkey, increased viewership and our firm’s social media engagement majorly.* Regularly used enterprise-level CMS tools (e.g. Loomly) for content scheduling and publishing.* Contributed to the preparation of the internal newsletter, and improved design skills by using Canva and Adobe Photoshop while respecting corporate brand rules.* Improved design skills by using Canva and Adobe Photoshop while respecting corporate brand rules.* Was in charge of the weekly social media performance reporting of KPMG Turkey, as well as competitors. * Collaborated with external agencies for paid social media activities of KPMG Turkey.* Gained valuable experience in and a deeper understanding of social listening and media monitoring, as well as KPMG’s global marketing compliance matters, such as thought leadership, micro-influencer model, employee advocacy tool, etc.* Built excellent relationships with the digital marketing team and cross functionally. Show less

  • Senior International Tax Consultant

    Oct 2018 - Aug 2022

  • Digital Marketing Specialist

    Jun 2021 - Nov 2021

  • Tax Auditor

    Oct 2017 - Sept 2018
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  Green Schools Green Future

  Feb 2021 - Sept 2022

  Toronto/ Canada - remote* Leading a multinational social media team of 7 people.* Taking initiative due to volunteer shortage by committing up to 30 hours PW, and was selected volunteer of the month twice. * Improving knowledge on Canadian workplace culture, as well as building effective relationships with team members and cross-functionally despite challenges remote working and cultural differences might bring.* Enhancing creative problem-solving skills by being the main responsible and contact for social media related issues.* Improving GSGF’s digital marketing and social media marketing strategy by using SEO, Google Analytics, Hootsuite, and Canva.* Generating compelling content in English and French on GSGF’s social media channels such as Instagram, LinkedIn, Twitter, and Facebook by using Canva, and creating engagement with English and French speaking audiences. * In charge of content scheduling and publishing via Hootsuite, as well as monitoring all postings and engagement regularly. * Regulary using video editing tools (e.g. VN), exercising social listening, and have majorly contributed to increase in social media engagement and presence, number of followers (by 20%), and Reel views on IG (increased from 10 to over 6000 views).* Have majorly contributed to increase in social media engagement and presence, number of followers (by 30%), and Reel views on IG (increased from 10 to over 4000 views).* Regularly attending virtual team meetings in order to brainstorm with team members, propose required actions regarding social media strategies whilst co-operating cross-functionally.* Improving organizational skills by working a full-time job at KPMG, volunteering remotely for GSGF, and writing my own blog. * Developing flexibility by adapting to changing priorities despite 8 hours of time difference between Toronto and Turkey. Show less

  • Head of Social Media

    Sept 2021 - Sept 2022

  • Digital Marketing Specialist

    Feb 2021 - Sept 2021
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  WordPress

  Mar 2021 - Aug 2022

  Blogger

  * Ameliorating content creation, proofreading, as well as website management skills by writing my own blog in English & French.* Increasing my blog posts’ visibility and engagement by following trendy topics and providing my point of view about them.* Developing independent working skills and self-motivation by overseeing my own website.* Improving my perspective by discussing the written topic with my followers.

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  KPMG

  Sept 2022 - now

  Marketing Manager, Global Tax & Legal

  • Strategize and execute comprehensive, multi-platform marketing campaigns, with a focus on digital and social media integration• Oversee the complete creative lifecycle of diverse marketing collateral, including internal and external communications, presentations, thought leadership pieces, reports, and digital assets for the Tax & Legal Summit• Spearhead key marketing initiatives, such as hero and hub thought leadership campaigns and heartbeat assets, ensuring timely delivery within budget constraints while maintaining strong stakeholder relationships• Lead and optimize the KPMG Future of Tax & Legal webcast program, driving measurable impact and engagement• Foster collaborative relationships with global leadership, practice managers, third-party vendors, and KPMG member firms' marketing teams to develop impactful assets and enhance campaign adoption rates• Conduct thorough analysis of campaign metrics to assess member firm engagement and refine marketing strategies for optimal performance• Assist with the responsibilities of the Managing Director during their absence, ensuring seamless continuity of leadership and operational functions Show less