Cristian Paz

Experience

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  NeuralSoft

  Nov 2009 - May 2015

  Defining and maintaining product backlog, prioritizing stories and choosing features to deliver in each sprint.Talk to Managers and Sponsors to agreed the scope and values to be delivered.Projects involved:integrar (integrarweb.com.ar): Analysed business created and maintained prioritized product backlog for an Mental Health Institution.Becha SA (bechasa.com.ar): Analysed business created and maintained prioritized product backlog for constructor company, we need to be efficient as the product need to be delivered soon for the client to apply in Government projects.Antonio Herrera(antonioherrera.com.ar):Food and beverage distribution, Analyze business needs, created and maintained Product Backlog, delivering some of the following features: easy pricing for product buying and selling,automatic calculates salesman fees, automated queries and dashboards for knowing business performance. Technologies used: MSProject , Visual Fox Pro, Sql, SCRUM. Show less ERP software implementer. As a "canned software" the role demands knows every Client's industry and business needs in order toset up the solution to provide a "tailor made" solution. Once designed and configured the solution, trained users to use software,and analyze business processes in order to make them more efficient , or focus on the business objective.Projects involved:Interio (interio.com.ar) Bazar, integrates POS system, implementation of tax exemptions that represents a big saving on the amount that client pays on taxes.Automation of the process of credit card authorization and bank reconciliation.Alvear supermarket (alvearsupermercados.com.ar): Implementation of production module for bakery, MRP, production orders, work orders, cost of product ,inputs and sources. Stock management.Raffe Perfumerías (raffeperfumerias.com) implemented stock control, pricing, POS, tailor made reports from tables.Aceros Miguel: steel industry, configured the cut process in order to minimize lost, pricing by multiple units of measurement like kgs, cm, bars.Projects Show less

  • Product Owner

    Mar 2012 - May 2015

  • Business Analyst ,ERP implementer

    Nov 2009 - Mar 2012
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  Ola Mayorista de Turismo

  May 2015 - May 2016

  Functional Analyst-Scrum Master

  Identified and documented business and product needs into requirements. Define clearly project’s scope, and managed costs, risks, and change management ,led meetings and interviews with stakeholders and final users.Liaised between Product Owner and technical team to ensure requirements were successfully delivered .As Scrum master served the delivery team and shielded them from any distractions that could prevent them from completing a sprint goal. Removed blocks and taught the team to become self-organized serving as a coach who taught Agile and Scrum values and principles. Guided ceremonies and reportied stakeholders, Delivery team and POs .Projects involved:New Core CRM: helped PO and Stakeholders to explicit and document product's features and requirements. Assisted via business analysis and data to prioritize the previous features using tools like the Agile Prioritization Matrix .Custom Travel Core ERP migration: assisted to the creation of a new ERP for replacing legacy one. Documented all existing functionalities, interviewed users and stakeholders to document new product functionalities and requirements. Helped Dev teams to full comprehension of requirements. Technologies used: PHP, Javascript, CSS3, HTML5,Confluence , JQuery,Azure,VSTS, REST APIS, SOA, GIT, Jenkins. Show less

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  Transatlántica Viajes y Turismo

  May 2016 - Jan 2019

  In charge of analyze and implement tools and strategies to achieve the business’ objectives in the most efficient way. Implementation , set up and maintenance of eCommerce and digital marketing technological tools and strategies. Projects involved:Oracle Marketing Automation: Gathered users requirements form multiple departments and perspectives and configured the suite and many automated cross channel campaigns. Implemented all tracking code and reporting.NPS implementation: creation and coding for a newsletter to customer to qualify and measure NPS index. Also made a responsive app for tablets, to be used on physical store.Automated Lead Qualification: created a customizable webApp that presents a sales person and by asking some question qualified the lead and allows the customer to continue ,once qualified, with the assigned salesperson via whatsApp or email.Analytics and dashboards: implemented google analytics, and via tag manager others vendor tags as FB,Criteo and so many more. Implemented dashboards to present the gathered info.Technologies used: Google Analytics, Facebook Pixel, Oracle Eloqua, Google Tag Manager, Bootstrap, JQuery , MySQL, PHP, Criteo, SOAP,SOA, REST,newsletter tools. Show less Responsible for defining and maintaining product backlog items. Discover through design thinking techniques the deliverables which more value added to the company and our objectives Personas. Evaluating product on every iteration trying to anticipate client needs. Implementation of Dashboards, analytics suites and multiple user's data recollection touchpoints even in physical stores.Projects involved:Company’s website: Responsible for achieving commercial objectives, and for creating memorable users’ experiences that attract and retain more users while selling more products with the best revenue possible.New CheckOut: helped PO and Stakeholders to explicit and document product's features and requirements. Assisted via business analysis and data to prioritize the previous features using tools like the Agile Prioritization Matrix .Flight metasearch integration: commands technical and commercial integration with turismoCity, SkyScanner and others. Show less

  • eCommerce Business Analyst

    Dec 2017 - Jan 2019

  • Product Owner eCommerce

    May 2016 - Dec 2017
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  SocialPath

  Mar 2019 - May 2019

  Business Analyst

  Gathering requirements and internal processing, creating PRD, documenting flows and processes, and implementing CCM software Quadient for insurance industry. This implies manage al abstract data models and turning them into digital or printed omnichannel and personalized communication, reports or policies.Projects involved:La Segunda Insurance Company: Implement GuideWire Software for corporative omnichannel communications and insurance policies..Technologies used: Quadient inspire, GuideWire,SOA, PLSQL ,javascript. Show less

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  BairesDev

  May 2019 - Oct 2019

  Business Analyst

  Responsible for User stories refinement, gathering of business rules, client requirements and desired product features in order to deliver the most valuable product required for Product Owner. Guidance and assistance to developers in order to align their work with the Product Requirements, removing blockers and attending to all his doubts.Regular meetings and interview to Product Owner to keep aligned all team and product. In charge of scrum ceremonies, and task assignments.Projects involved:IQVIA: Development of React components. Nexus between devs and PO.TechData: Vendor integration teams, in charge of manage vendor integration through interaction with devs and product owner. Managed SCRUM ceremonies, planning meetings and helped delivery team to comprehend stories, writing of acceptance criterias.Technologies used: Jira, Azure DevOps scrum boards, Ms Teams, API,SOA, Confluence. Show less

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  Cafés La Virginia S.A

  Dec 2019 - Feb 2020

  New technologies

  In charge of analyzing , defining and implementing new technologies to help businesses become more efficient. Supporting digital transformation.

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  Grupo San Cristóbal

  Feb 2020 - Jun 2021

  Product Oner

  Responsible for delivering the best product with a focus on value capture, user experience, and alignment with the business vision and strategy. Defining the product vision while considering business strategy, industry trends, and market opportunities with customer focus and a UX obsession. Developing and tracking the business case to ensure ROI interpretation, customer satisfaction impact, and foundational design for sustainability and future value capture. Defining key product indicators (UX, Performance, Business KPIs). Establishing benchmarks for clear competitive understanding. Creating the Roadmap and Release Plan, collaborating with the team on Epic, Feature, and User Story definitions. Maintaining a healthy, updated, and prioritized backlog.Co-accountable with CLs for integrating quality standards, data integrity, and best practices into the product roadmap. Identifying improvements in existing company processes, driving changes for efficiency and data-driven performance management. Incorporating key information recording into flows/products, aligning with tracking and behavioral project interests (DG framework). Considering regulatory legal frameworks and information security risks to safeguard digital assets. Aligning with the Quality Management framework. Show less

• 

  Ualá

  Jun 2021 - Jun 2022

  Product Owner

  As the leader of the Insurance and Assistance product, I critically addressed our white-label strategy. I discovered that this approach yielded an unsatisfactory experience and subpar results. Relying on metrics and customer conversations, I spearheaded a change backed by stakeholders. In just 2 months, with a dedicated team, we implemented an MVP, validating hypotheses and quintupling the conversion rate. I anticipated product needs aligned with strategic goals and defined KPIs in alignment with the company's objectives.I orchestrated roadmap development, prioritizing objectives and setting success criteria grounded in solid data. I managed the backlog and evaluated quantitative and qualitative outcomes. My role will continue to explore new challenges. In summary, I led a transformative change, improved outcomes, and laid a strong foundation for exciting future developments. Show less

• 

  Naranja X

  Jun 2022 - now

  Sr Product Manager

  As a Senior Product Manager at Naranja X, my primary focus has been to drive innovation through the incubation and validation of new ideas. My role encompasses a series of critical stages to ensure the success of initiatives. I begin by identifying market opportunities and defining target audiences, followed by creating value maps and formulating strategic hypotheses. To measure performance, I develop a set of key indicators.I initiate the process with a comprehensive analysis of users' current journey, utilizing benchmarking and prototypes to further refine the proposal. User interviews are pivotal in capturing valuable insights, shaping iterations and improvements. My efforts culminate in creating an MVP that validates initial hypotheses and confirms product-market fit.I highlight my recent experience where I led the conceptualization and execution of a gamification project for our platform, involving over 2000 users. This experiment focused on rewarding app usage, and we are currently immersed in meticulous evidence collection and analysis. Looking ahead, I am excited for upcoming challenges, particularly in loyalty and pricing fields, where I plan to apply this seasoned approach to drive even more innovation and growth. Show less