Anshuman Sharma

Experience

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  Clique Communications Group (Clique)

  May 2015 - Apr 2016

  Account Manager - Digital

  • Created digital marketing strategies for clients using SEO, SEM, social media marketing, email marketing and affiliate marketing• Improved organic engagement by 54% and followers by 87% for a luggage brand on social media by engaging users in a cross media campaign• Collaborated with the development team to design and create an app for an FMCG brand to be used in retail stores across the country• Reduced cost per acquisition by 20% for an education brand by optimizing campaign on google, social media and mailers Show less

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  Times Internet

  May 2016 - Nov 2018

  Marketing Manager

  Planned and executed marketing strategy as per the business objectives for consumer products like Speaking tree (Spiritual website), Astrospeak (e-commerce website), Times Card (Co-branded Credit Card) and business product like Brandwire (PR publishing platform) Successfully improved the online sales for Astrospeak by 28% by creating consumer insights segregating target audience on behavioral basis and tailoring communication basis user lifecycle using digital medium like google, social media and mailersWorked closely with the sales team to improve sales for Speaking Tree Events by 34% and generating 4k quality leads using print, radio and digital campaignsPlanned, executed and optimized pan country print, digital, influencers and TV campaign for Times Card by leveraging the consumer insights and campaign analytics thus generating more than 50k leadsSuccessfully launched new product(Brandwire) in collaboration with the product team by understanding market need, defining pricing, product proposition, using print, events and digital as key mediumDaily work includes – Briefing and managing the agencies and vendors to meet the timelines for delivery of concepts and marketing collaterals, creating cross-media plans, analyzing and optimizing ROI from different campaigns using data, collaborating with sales and editorial team for new revenue ideas Show less

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  Stanley Black & Decker, Inc.

  Jan 2019 - Sept 2019

  Product Marketing Manager

  Responsible for marketing and communications for a new purpose driven brand, STANLEY EarthSuccessfully derived product nomenclature, product proposition and value proposition basis insights, surveys and, competition analysis and brand visionPlanned and executed marketing campaigns using channels such as on-ground, email, social media, PR, and print across target states and regionsPlanned and executed product launch press release in all major languages in national and local print and digital media across the country in collaboration with the PR agencyCreated marketing collaterals like posters, flyers, brochures, product and brand videos, print ads, digital ads and various other merchandising in collaboration with creative agency Show less

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  SJC

  Oct 2019 - Oct 2020

  Specialist, Digital Audience Development

  Responsible for marketing and communication strategies for key brands in the media space using influencers and digital (social media, SEO and email marketing) Kick-started year-end content analysis for all the brands to understand audience behavior using website data and analytics thus developing data and insight-driven digital strategyPlanned and executed consumer connect programs like surveys for brands to grasp the audience interest, understand the latest trends and insights for marketing and content strategy Show less

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  Yara International

  Nov 2020 - now

  • Zonal Business Head - South India

    Jan 2023 - now

  • Senior Manager - GTM Strategy

    May 2022 - Jan 2023

  • Manager - GTM Strategy

    Nov 2020 - Apr 2022