Brock Cardiner

Experience

• 

  Screenspeak Studios

  Jan 2012 - Apr 2012

  Content Development and Project Management

  • Creating content for a web and app-based language program• Managing content development and proper formatting

• 

  Artconnect Berlin

  May 2012 - Sept 2012

  Community and Social Media Manager

  • Managing and communicating with a user base of over 5,000 members in order to improve the user experience• Writing various texts such as fundraising letters to internationally recognized artists and institutions• Using popular social media networks to promote and expand the platform• Covering musical, artistic, and cultural events in Berlin on the network’s popular blog

• 

  Get Your Guide Tours

  Jul 2012 - Sept 2012

  Copy Editor

  • Copy editing and search engine optimization for an international web-based tour guide company

• 

  Highsnobiety

  Oct 2012 - Apr 2020

  • Managing the international editorial team of the world’s leading online platform for street culture• Growing traffic on site by 50% YoY for 5 years straight through innovative strategies across social media, SEO and direct (newsletter, Highsnobiety.com)• Developing Highsnobiety's mission statement of being the most influential global brand for culturally connected, style savvy, forward-thinking young men• Developing and implementing concise social media strategies to become the most engaging platform amongst Highsnobiety's immediate competitors• Creating and editing content for all of Highsnobiety's digital channels and biannual print magazine• Developing new series and content properties for Highsnobiety's brand partnerships team to sell against• Interviewing A-list talent and moderating panels at live industry and cultural events• Featuring on panels at leading industry events, including DLD and Facebook conferences Show less

  • Editorial Director, LA

    Sept 2019 - Apr 2020

  • Director of Content Strategy

    May 2017 - Sept 2019

  • Managing Editor

    Oct 2012 - May 2017
• 

  ROCK THE BELLS

  May 2020 - Jul 2020

  Social Media Content Strategist

  • Developing a social media content strategy for an upstart media brand focused on classic hip-hop• Working directly with an A-list celebrity to execute his vision across channels, while adhering to a specific style and tone of voice relevant to the audience and its culture

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  GOAT Group

  May 2020 - now

  • Developing in-house style guide for use across all brand channels based on AP stylebook• Elevating and ensuring consistency of tone across all major user touch points, from social media to CRM• Writing, editing and managing all brand and partnership campaigns, including flagships such as Black Friday• Writing and editing copy for biannual print publication GREATEST, weekly digital editorial stories and in-app content• Launching SEO-driven editorial platform and producing stories to increase authority for relevant keywords Show less

  • Director, Copy

    Mar 2024 - now

  • Associate Director, Copy

    Mar 2021 - Apr 2024

  • Copywriter

    May 2020 - Mar 2021
• 

  HERO®

  Jul 2020 - Mar 2021

  Content Director

  • Launching editorial platform for stories at the intersection of business and culture• Developing B2B content strategy, focused on SEO-driven case studies with select clients• Outlining scripts and shot lists for short-form and social video content• Acquired by Klarna in 2021