Ginger Merkle, MS, PMP, CSM, CSPO

Experience

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  IBM

  Jan 1994 - Dec 1997

  Evaluated new internet product brand and developed recommendation for logo and brand attributes for internet family of products. Recruited, developed and supported web-focused channel partners to resell new product line.• Led the development, introduction and rollout of the e-business concept and brand across corporate divisions and to the partner community, which introduced internet for business to the marketplace.• Led the branding and launch of the IBM Internet Family of Products, including packaging, pricing and positioning that successfully positioning IBM as an internet software provider. Show less

  • Brand and Product Marketing Manager, Internet Division

    Jan 1996 - Dec 1997

  • Product Marketing Manager, Networking Software Division

    Jan 1994 - Dec 1995
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  IBM, Corp.

  Jan 1998 - Dec 1999

  ISV Channel Business Development Manager

  • Contributed $60+ Million in incremental revenues by conducting global consultative workshops, improving ISV marketing and building sales through indirect channels.• Developed financial modeling sales tools which aided partners’ product segmentation and routes to market assessments.

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  IBM

  Jan 2000 - Jan 2001

  Web and e-business Marketing Manager

  • Negotiated and streamlined web-based partner offerings delivering a single web-based partner program portal, working with teams across all brands/divisions. • Managed $6Million marketing budget which generated hundreds of individual and firm certifications.

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  IBM

  Jan 2002 - Jan 2006

  • Developed new strategy for 2008 executive advisory council that focused on developing new programs which grew partners’ business.• Designed email campaign to drive self-nominations, increasing submissions by 12% year-on-year.• Developed comprehensive website and campaign to promote award categories, recruit partner nominations and recognize winners.• Conducted competitive assessment, breakeven budget analysis and pricing, then closed 43 cross-divisional executive sponsorships, resulting in self-funded $1 million web-based award program.• Engaged with senior management to address confidential legal issues that were successfully resolved.• Researched and analyzed style and categories of competitive and alliance award to improve corporate award program.• Tirelessly applied negotiation with vendors accomplishing more with less, consistently saving up to 30% of budgets in managing vendor contracts.• Directed 30+ employees/contractors/vendors delivering new conference concept rated very good/excellent by 75% of 1500 executive participants.• Organized and coordinated web-based award nominations, judging and award announcement and promotion across partner community, business and developers.• Worked with web designers to build new logos and graphics to revive and freshen web-site for yearly awards program. Show less

  • Product Marketing Manager, PartnerWorld

    Jan 2004 - Jan 2006

  • PartnerPlan Marketing Manager, PartnerWorld

    Jan 2002 - Jan 2004
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  IBM

  Jan 2007 - Feb 2009

  Pgm Director, Business Development, Channel Marketing Management

  • Orchestrated senior executive awards dinner for partners, with 33% budget reduction 30 days before event that comedian and Master of Ceremonies Sinbad said was “the most efficient award ceremony I’ve ever seen.”• Developed new strategy for 2008 executive advisory council that focused on developing new programs which grew partners’ business.• Conducted breakeven budget analysis and pricing, then closed 43 cross-divisional executive sponsorships resulting in funding $1 million self-funded awards program.• Saved 30% over previous years by proactively contracting with new trophy vendor that delivered superior quality and service.• Managed confidential legal issues engaging with senior management that was successfully resolved.• Tirelessly applied creative problem solving to do more with less, consistently saving up to 30% of budgets in managing vendor contracts. Show less

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  Merkle Market Planning, Inc.

  Mar 2009 - Sept 2010

  Marketing Coach

  Make your marketing budget work as hard as YOU do!* Marketing coaching for growing companies* Develop marketing plan and tactics to meet your vision and goals* First hour’s coaching session is complimentaryKey Accomplishments:• Conducted original market research on “meaningful use” of Electronic Medical Records and new business opportunity for Carolina-based healthcare client.• Launched new business and developed all aspects of company including web site, repeatable solution planning process, business plan, logo and blog. www.MerkleMarketPlanning.com/wordpress• Developed strategic marketing plan for management consulting business and implemented newsletter, brochure, telemarketing, drumbeat emails.• Speaker on strategy and employee engagement at Professional Engineers of NC Conference (rated 4.5/5.0) and Colonial JobSeekers. Show less

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  Send Out Cards

  May 2010 - now

  Distributor
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  Harte Hanks

  Aug 2010 - Aug 2011

  Partner CRM Project Manager & Consultant for Lenovo

  Consultant leading project management and global deployment of Lenovo's migration from a proprietary partner program to industry standard Software as a Service Partner Relationship Manager software and integration with SAP.

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  Lenovo

  Aug 2011 - Nov 2017

  SAP CRM Project Manager

  Manage deployment of SAP CRM global account, US and Western Europe functions. Plan and develop educational processes for customers and internal personnel. Energize geography business engagement to drive organizational change management process; manage risk, concerns and issues; build and execute deployment plans, schedules and cost analysis.