Bojan Mladenovic

Experience

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  SL Gross (now IDEA)

  Aug 2006 - Dec 2006

  Marketing Officer

  They say that you cannot choose your first job. But, my knowledge of graphic design and experience in marketing gave me the possibility to expand my knowledge in those fields and acquire new ones related to sales and FMCG marketing.

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  Nis International Airport - “Constantine the Great”

  Dec 2006 - Jul 2009

  A hard worker was recognized. The one that was eager to acquire new knowledge and skills and perform their work conscientiously and adequately. That's why I became the Sales Manager of the entire company—so many challenges. A new lease model for business space tenants was implemented; the foundations were laid for the unimpeded arrival of low-cost companies; one of the first PPP investment projects in Serbia, whose value was €41 million, was conducted for the Logistics Center, but, unfortunately never realized. Show less

  • Sales manager

    Mar 2007 - Jul 2009

  • Purchase and Sales Officer

    Dec 2006 - Mar 2007
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  Plattner d.o.o.

  Jul 2009 - Apr 2010

  Territory Sales Manager

  I realized I needed to gain knowledge in the sales field. I will improve myself in that field. Selling the highest quality, most expensive motor oil and filters for motor vehicles in a market where, due to the poverty in the region of Southern Serbia, sunflower oil was poured into agriculture machines, was the challenge I was waiting for. I was able to "break" competitors’ products pricing databases, compare them in Excel with my company's offers, and present that kind of comparative analysis to clients. Right on target. The results were immediately visible. Demanding clients who wanted to do business exclusively with the central office presented a challenge on its own. After building partnerships and trust with those clients, I was able to do orders for their needs independently, without any intervention from their side. Show less

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  EuroStar - Mercedes-Benz

  Apr 2010 - Jul 2011

  Sales and Marketing manager

  Could you, Bojan, be the Mercedes-Benz Sales Director at our EuroStar dealership in Niš? Really challenging. I could. I want and I will! Sales took place by customers coming to the salon and choosing models, so that was the only sales model. Hmm. It has to be better, different. We will go out into the field and offer passenger and commercial vehicles to the clients. With that approach, will we possibly harm the brand itself? It's a Mercedes-Benz after all. We had to be wise. I took the databases of all economic entities in the country, which were still available to everyone at the time, and analyzed their publicly available financial reports. That's how I precisely determined who, when, and how much was ready to invest in new vehicles or buy them. The biggest compliment was not the fact that I was invited as a Sales Director with the shortest working life in Mercedes-Benz to present my successful approach to the board of directors of Mercedes-Benz in the region; it was actually the question asked several times by various clients: "And how did you know that we are preparing for renewal of our fleet at this very moment?"Epilogue - "In 2010, EuroStar's Sales Department, led by Bojan Mladenović, had one of the best results of Mercedes-Benz sales in the history of EuroStar, and the second-best in Serbia". Show less

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  Philip Morris International

  Jul 2011 - Jan 2015

  What we had was not a challenge, but a huge problem with a large and demanding client for a whole decade, who has managed to affect the entire microregion with its unscrupulous business. I developed a partnership relationship with him. By resolving the issues that the client had in his business with our company, I have resolved the issues that affected our business. Exhausting, but there was no other way. After 6 months of hard work, the results became visible. The market started to stabilize and sales increased by 8% in my region despite a drop in the whole industry on a country level by 18%. Show less

  • Commercial Officer

    Feb 2014 - Jan 2015

  • Merchandiser

    Oct 2012 - Feb 2014

  • Sales and Distribution Representative

    Jul 2011 - Oct 2012
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  JoLa Self-employed

  Jul 2016 - Jun 2019

  Manager\owner

  I have always worked for others. I have no direct entrepreneurial experience. So, I decided to open my shop. It was also in line with the circumstances on a private level. In addition to 2 huge FMCG chains, my Gift shop stayed in business very successfully with 3 employees for almost 3 years. I will return to my first love, the IT sector because it is the industry where MVP can be reached the fastest, and where work can scale to unimaginable proportions. Also, I have always been able to communicate with IT developers on the one hand and clients on the other, and organizing the business itself was and still is my passion. Show less

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  Naučno tehnološki park Niš / Science Technology Park Nis

  Nov 2019 - Apr 2021

  Technology development companies support associate

  As a key contributor to the establishment and development of the Science and Technology Park (STP) Niš, I played an integral role in fostering innovation and supporting the growth of technologically advanced companies. My core responsibilities included providing consulting services and business support to emerging companies, as well as contributing to the commercialization of innovative technologies. Through my work, I helped create a new technological ecosystem in Niš and strengthened STP’s position as a hub for innovation.• Technology Development Support: Worked closely with tech companies, offering consulting services in management, finance, and commercialization, helping them scale and expand their operations.• Ecosystem Development: Actively participated in the establishment and growth of STP Niš, contributing to the creation of a collaborative environment that fosters innovation and supports startup growth.• Networking and B2B Events: Organized and facilitated B2B networking events, encouraging collaboration between companies, promoting partnerships, and connecting businesses with relevant stakeholders.• Stakeholder Engagement: Successfully communicated with key stakeholders, including international delegations, ambassadors, government officials, and business associations, helping increase STP Niš’s visibility and build strong external relationships.• Education and Training: Delivered educational programs to companies within the park, offering guidance and support in various aspects of business development and technology commercialization.• Problem-Solving and Process Improvement: Demonstrated exceptional analytical skills and initiative in identifying and resolving issues, contributing to the overall efficiency and effectiveness of STP’s operations. Show less

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  RCMT IT Europe

  Apr 2021 - Dec 2021

  Business Development Manager

  As part of a global company with over 4,000 employees, I played a pivotal role in driving digital transformation, scaling operations, and enhancing existing software solutions while developing new ones for the European branch. My responsibilities included coordinating the work of the digital marketing department, managing sales, overseeing projects, and conducting team training, all of which contributed to the organization’s growth and sustained competitiveness.• Digital Transformation and Scaling: Led the modernization of internal processes, implemented innovative digital solutions, and expanded the operational capacity of the company to enhance efficiency and scalability.• Program Development: Improved existing software solutions and initiated new programs aligned with the company’s strategic goals and market demands.• Project Coordination: Managed cross-functional teams, including developers and other stakeholders, to ensure seamless project execution and timely achievement of objectives. Contributed to annual budgeting and planning for the company.• Sales and Training: Designed strategies to improve service sales through targeted digital marketing campaigns and implemented training programs to enhance the skills and performance of sales teams.• Crisis Management: During a period of significant management restructuring, I coordinated the transition phase, ensuring the stabilization of overall operations, from project continuity to employee well-being. Show less

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  Syncit Group

  Dec 2021 - Dec 2023

  Head of Athena XAI (Chief Business Development Officer)

  As Head of Athena XAI, I was the key figure in the development, implementation, and application of AI solutions for eCommerce platforms. My responsibilities encompassed the entire product development process, including Athena Search, Athena XAI, Athena AI-BI, Athena Search 3.0, and Athena Lite, focusing on strategy, team coordination, implementation, commercialization, and customer success management.• Leading the entire AI solution development process: I managed all phases of development, from concept and technical execution to implementation, ensuring compliance with GDPR regulations and seamless integration with existing business systems. These efforts enabled the secure and efficient deployment of solutions in global markets, serving clients across all continents.• Team Management: As projects grew, I expanded my team to 20 developers of varying seniority levels, including junior engineers and experts with PhD degrees in AI. I was responsible for coordinating multinational and cross-functional teams, mentoring junior members, and optimizing collaboration within teams to ensure high efficiency and quality across all stages of these complex projects.• Applying Agile Methodologies: I implemented Agile methodologies, enabling dynamic product development and swift adaptation to market demands. Coordination of cross-functional teams facilitated the efficient achievement of goals and accelerated the deployment of innovative solutions.• Developing business strategy and client relations: In collaboration with sales and marketing teams, I actively contributed to the definition and execution of business strategies, client relationship management, and market expansion. This resulted in the successful adoption of products on global platforms such as Replay and Fashion & Friends.• Innovating and scaling products: I initiated the development of Athena XAI, an innovative product based on AI expertise, which received the largest grant from the Startech program. Show less

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  Aeroaccess GmbH

  Jan 2024 - Jul 2024

  Business Development Manager

  Aeroaccess is a leading provider of WLAN network solutions and mobile enterprise solutions, specializing in technology and logistics, with a presence in over 140 countries. The company focuses on delivering innovative and efficient solutions to global clients.• Contributed to the development of the Aerolytics product, improving existing functionalities and creating a detailed roadmap for further development. My work enabled the company’s continued digital transformation by enhancing technological platforms and increasing process automation, which resulted in faster and more efficient business operations.• Developed and implemented marketing and business strategies that significantly contributed to scaling Aeroaccess's business. By precisely targeting markets and improving internal communication, I facilitated the expansion of services into new regions and markets, as well as increased efficiency in existing business operations.• Implemented a precise methodology for identifying potential service users, replacing the previous, less focused approach. This change allowed for more effective resource utilization in sales and led to a significant increase in the conversion rate of potential users into actual clients.• Coordinated projects at various stages of development, from concept to implementation, ensuring timely achievement of goals. I actively participated in coordinating both internal and external sales teams, ensuring greater synergy and the achievement of business objectives.• Directly involved in developing digital marketing strategies and managing social media, which improved the company's online presence and allowed for deeper connections with potential clients. These activities contributed to increased brand visibility and strengthened the marketing strategy.• Collaborated effectively with various departments (sales, marketing, product development) to achieve optimal business results. Through this collaboration, business processes were improved. Show less

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  S&R Kältetechnik GmbH

  Jul 2024 - now

  Head of Digital Transformation & Business Development

  S&R Kältetechnik GmbH is a specialized provider of innovative and energy-efficient solutions in the field of cooling and air conditioning systems. With a commitment to quality and precision, the company serves clients across Germany, delivering tailored systems for industrial, commercial, and residential applications. By combining advanced technologies and sustainable practices, S&R Kältetechnik GmbH stands out as a reliable partner in the climate control industry.• Leading the company’s digital transformation through the implementation of advanced IT solutions, digitalization of key business functions, and enhancement of internal infrastructure, with the goal of optimizing business processes, increasing operational efficiency, and reducing costs.• Developing and implementing strategies for scaling the business, including expanding market share, optimizing resources, and strengthening competitive advantage through the digitalization of all business operations.• Developing new products and services based on AI technologies, including idea generation, market research, and product enhancement to create additional value for customers and establish a sustainable competitive advantage in the industry.• Creating and implementing educational programs and workshops for employees, aimed at strengthening interpersonal skills, improving communication, and enhancing customer interactions, leading to better synergy within teams and with external partners.• Developing and executing digital marketing strategies via social media, to increase brand visibility, customer engagement, and attract a larger number of potential users.• Actively participating in employer branding strategies to enhance the company's reputation as an employer, promoting organizational culture, attracting top talent, and creating a positive work environment.• Implementing agile methodologies enabling quick adaptation to market changes, improving team productivity and efficiency. Show less