Mark Horn

Experience

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  Saatchi & Saatchi Advertising

  Jan 1977 - Jan 1981

  Copywriter

  Cut my teeth on automotive, with brand advertising, dealer advertising and collateral for Jeep. Learned the P&G way on Pert Shampoo. When I started it was Compton Advertising and they owned a little boutique shop in London called Saatchi & Saatchi. When I left, well, you know the story....

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  Dentsu

  Jan 1981 - Jan 1990

  Creative Supervisor/Copywriter

  I worked at Dentsu in Tokyo from 81-87 and then came back to the US to work at the NYC office for another 3 years. It was a life-changing experience I will always be grateful for. During my time in Tokyo, I was the lead writer on accounts that included Mazda, Toyota, Toshiba and Clarion to name a few. When I returned to NYC, I introduced the first digital camera to the US, the Canon Xapshot. And I wrote award-winning TV spots for Canon camcorders. During my time with Dentsu, I worked closely with Japanese nationals in both English and Japanese, and developed advertising not only for the U.S., but also for English language markets around the world, as well as writing for translation into French, Spanish, Chinese, Japanese and Arabic. While in Japan I studied and received a license to teach ikebana, the art of flower arranging, from the Sogetsu school. And I developed a passion for contemporary Japanese culture both high and low that has never abated. My Japanese language skills are — rusty. Zannen dakedo, daibu wasurechatta. Show less

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  Crossover Technologies

  Jan 1990 - Jan 1993

  Freelance Writer

  In the early days of online media, Crossover Technologies created content, including games for services like Prodigy (remember them?). One project I worked on was a year-long online collaborative game called The Next President. This was a simulated election game that ran concurrent / parallel to the election of 1992, with fictional candidates across the political spectrum. I had the amazingly fun job of writing responses to manufactured news events for all the candidates. It was my first experience with IA and UX. The multi-dimensional multi-track thinking was an addictive challenge. I was hooked. Show less

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  Wunderman

  Oct 1991 - Jan 2008

  Group Creative Director, Senior Vice President

  Built and managed a group of 8 teams in creating advertising and direct marketing campaigns across all media, including digital. Led the group in several significant new business wins. Delivered work that consistently won creative awards while also winning sales for clients. Clients included top names in financial services, B2B and B2C technology, pharma, telecom and online services. Further experience in everything from package goods to fashion. Hired and developed some of the agency's finest young talent. Taught in the agency's worldwide training program, Wunderman University, in the US and abroad. Known as a sharp strategic thinker and excellent presenter.Client list includes: American Express, Citi, IBM, HP, Diageo, AT&T, Showtime, Pfizer and Merck. Show less

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  Prozdor

  Jan 2005 - Jan 2011

  Guest Lecturer - Storytelling Teacher

  This is the high school of the Jewish Theological Seminary, where I taught storytelling — the study and performance of folktales from Jewish and other faith communities around the world, across all times. I am also a performing storyteller, and I can help any team hone their presentation skills using these techniques.

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  Fashion Institute of Technology

  Jan 2007 - Jun 2009

  Adjunct Professor

  I developed a curriculum and taught a popular course in Strategy, Concept & Copywriting to majors in the Direct Marketing Department.

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  Rapp Collins Worldwide

  Feb 2008 - Aug 2008

  Freelance Copywriter

  Created mail, email, web and collateral copy for a variety of Pharma clients including: The Cleveland Clinic Department of Urologic Oncology, Zostavax and Singulair (Merck), Bayer Diabetes and Medco.

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  NewFest

  Jan 2009 - Jan 2015

  Digital Communications & Advertising Director

  - Volunteer position managing advertising, digital communications, social media presence and promotions for New York’s premier LGBT Film Festival. - Created editorial content calendar as well as wrote and edited NewFest’s e-newsletter.- Led Board of Directors sub-committee to rebrand the organization and unify positioning.- Member of Board of Directors, 2009 – 2015

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  OgilvyAction

  Jan 2009 - Jul 2010

  Associate Creative Director/Copywriter - Freelance

  Responsible for creating brand activation programs for the Kimberly-Clark portfolio of products, including Huggies and Cottonelle. Developed an international brand activation campaign for Dove Bar. Led creative team to win new business pitches for TVG BetFair and IRS e-file.Contributed promotional ideas to the campaign that won Citizens Bank for Ogilvy.Developed environmental/trade show marketing for LexisNexis. Created and sold in promotional concepts and 360° programs (including advertising, PR, shopper marketing, experiential) for Sara Lee and Hillshire Farm. Contributed concepts, shopper marketing and promotional program ideas for Ragu, Kodak, Philadelphia Cream Cheese, Gallo and others. Show less

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  MRM Worldwide

  Jul 2010 - Mar 2011

  Associate Creative Director/Copywriter

  Created print, mail and digital work on Verizon FiOS, both consumer and B2B.Wrote a mail package that doubled the control response rate. Ran trainings for the junior account staff on strategy and brief writing.

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  RAPP

  Mar 2011 - Nov 2012

  Creative Director

  Lead the creative teams developing work for Humana and Time Warner Cable.

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  OgilvyAction

  Dec 2012 - Feb 2013

  Freelance Copywriter/Associate Creative Director

  Freelance assignment creating activation campaigns and shopper marketing materials for Gallo wines, Tums and other GlaxoSmithKline brands, Toshiba laptops, Norelco shavers, Siemens and Avon.

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  Digitas

  Feb 2013 - Aug 2013

  Freelance Writer

  Digital projects for American Express plus digital and DM projects for Comcast (after several years of Time Warner Cable and Verizon FiOS!).

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  MRM//McCann

  Aug 2013 - Jul 2014

  Freelance Associate Creative Director / Copywriter

  -Direct response work for the USPS and Verizon FiOS. -Writer for the relaunch of the MRM//McCann corporate site.

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  Freelance

  Jan 2014 - Dec 2016

  Copywriter/Associate Creative Director

  At ROAR: Digital direct response, DM and Print advertising for Chase Sapphire cards and Commercial Term Mortgage Lending.At The MIXX: LGBT print advertising campaign for Mercedes-Benz; Brand ID work for Protiviti, Voya Financial Services and NBCU, DM and digital video for Voya; Catalog copy for Mercedes-Benz and Smart Car.At EVEO: Site re-launch copy for pharma brand LUPRON-PEDAt 02kl: DM for Time Warner Cable Business Class; Digital work for TIAA-CREF, Guardian Insurance and Freedom Mortgage; Print and digital work for AARP and Anthem Healthcare. At Matrix Advertising: B2C & B2B print advertising for Awake Cosmetics and Milbon Haircare products. Show less

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  Gates of Light Tarot

  Jan 2019 - now

  Author / Tarot Consultant and Teacher

  Author of Tarot and the Gates of Light: A Kabbalistic Path to Liberation. Tarot does not predict the future—it is a tool to clarify the present so you are better able to make considered choices. I offer readings and classes in Kabbalistic tarot. I also do readings at corporate events.

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  Aetna, a CVS Health Company

  May 2019 - May 2022

  Creative Senior Specialist

  RETIRED!! I got to help people make better health decisions by crafting highly personalized data-driven communications across all media channels. The works encouraged them to do things like take their meds, get their regular check-ups, exercise more—you know, all the things we're supposed to do, like eat our vegetables, but we somehow don't. Except with the strategic thinking of behavioral economics behind the work, people start to change. Better for Aetna, and better for them. And a great job for me. Win-win-win. Show less