Vikram Mehta

Experience

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  Space Online ISP

  Apr 2004 - Mar 2008

  Computer Systems & Network Engineer

  + Primarily responsible for entire network and systems of an Internet Service Provider Company.+ Installation, configuration, maintenance, troubleshooting for LAN (local area network) and WAN (wide area network), including network, hardware, software and systems.+ Installation, configuration, maintenance, troubleshooting for ISDN and leased lines.+ Installation and configuration of Cisco routers and Cisco switches with routing protocols.+ Configuration and troubleshooting with core protocols like RIP, OSPF, and EIGRP onL2 and L3 network environment.+ Installation, configuration, maintenance, troubleshooting of RAS (Random Access Server) for Dial up users+ Installation, configuration, maintenance, troubleshooting of Access Points, ADSL and Wi-Fi routers.+ Installation, configuration, of network monitor tools for network troubleshooting.+ Installation and configuration of PPPoE for connecting multiple users across network.+ Monitoring internet bandwidth, trace and rectify the leakages in network.+ New setup of WAN and LAN as and when required in different locations.+ Technical support for entire network, all hardware’s, software and systems and ensure the maximum up-time of internet services across the locations.+ Maintain logs related to network functions, as well as maintenance along with repair records.+ Maintain an inventory of parts for emergency repairs.+ Team Work+ + Communicated effectively with individuals/teams in the program to endure high quality timely expedition of work.+ + Contributed ideas on ways to resolve problems for better results.+ + Participated in activities and meetings designed to improve user satisfaction and business performance.+ + Maintained broad knowledge of products and services. Show less

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  NILA Infrastructures Limited

  Mar 2008 - Feb 2011

  Manager Information Technology & Operations

  Ventured is owned and operated as a family business, of Infrastructure and real estate. End-to-End ownership for technology and business operations. Key contributions were as below:>>> Information Technology <<<o Implemented end-to-end Far Vision ERP for the real estate and infrastructure division of the company.o Procurement and management of license software to ensure compliance and industry regulations.o Preparing and Implementation of IT policy.o Accountable for systems, hardware, software, network, security, updating website, and ERP.o An EDP activity includes ERP implementation, storage management, and installation; supervise firewall security, internet bandwidth, antivirus, mobile applications, and licenses software.>>> Operations <<< (Marketing)o Brand management via digital marketing (Facebook, Google, SEO, and Reputation Management)o Responsive website on WordPress and CMS.o Event management for product launch, creating presentations, conceptualizing the event flow, channel partner meet, coordinating with event agencies and vendors to ensure the successful execution of the event.o Oversee all operational and general administrative activities of the companyo Ensures proper functioning of transportation facility.o Strong focus on improving operational efficiencies & maintaining client/partner relationshipso Control and monitor project performance in accordance with design, time, cost, quality and safety requirements, and company standardso Strong communication skills and reporting capabilities.o Ultimate responsibility for driving continuous improvement in operations that satisfies project specifications and client expectationso Supervise and coach the office manager on weekly basis.o To set priorities and calendar management to ensure the completion of all plans, schedules, and projects within the timeline.o Upholding company’s guest house, staff club, gymnasium, and hotel properties Show less

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  Sambhaav Media Ltd

  Feb 2011 - Jul 2014

  Senior Manager Technology & Operations

  Ventured is owned and operated as a family business, of Media and Publishing house. End-to-End ownership for technology and business operations. Key Businesses: + Sambhaav Metro (daily afternoon tabloid), and + Abhiyaan (Weekly Magazine) + VTV News, Electronic media, + Top FM, Radiofrequency, + OOH, and WiseTV (News, Advertisements, and Entertainment on wheels of 7000 state transports buses)>>> Information Technology <<<o Accountable for computer systems, hardware, software, network, security, updating website, and ERPo Manage all the OOH sites on Google Locations Maps by Geo-taggingo Implementation of NComputing to save the hardware costo Change over to Linux environment from Microsoft to save the cost of the licenseo Implemented ERP for Media Circulation and HRMS moduleso To manage hosting server, email server, database server, and web server, along with regular backups on NAS.o An EDP activity includes ERP implementation, storage management, and installation; supervise firewall security, internet bandwidth, antivirus, mobile applications and licenses software’s>>> Operations <<< (Branding& Media)o Redesign of responsive website and updating the content on daily basis on Word Press (Content Management System). Increased online news readers and keep users engaged on the website through various interactive campaigns, articles, and comments.o Transformation of the paper magazine "Abhiyaan" into a responsive digital flip-flop magazine.o Planning the Outdoor Media/ OOH campaign by doing reiki of various outdoor locations and selecting them basis on visibility offered size of the hoarding and the budgets.o Work closely with C-level and BODs on a regular basis for continuous improvement by reviewing and feedback from various departments and respective teams to achieve the objectives and avoid the gaps in the echo systemo Drive initiatives to aid management decisions and organizationally that contribute to long-term operational excellence. Show less

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  Kalorex

  Jul 2014 - Aug 2015

  Independent Consultant (Technology & Marketing)

  >>> Information Technology <<<o Responsible for hardware, software, network, security and ERPo An EDP activity includes ERP implementation, storage management, and installation; supervise firewall security, internet bandwidth, antivirus, mobile applications and licenses software’so Identifying, analyzing, and troubleshooting the problems with benchmark solutions.o Responsible to ensure that all the systems, hardware, laptops, network, Wi-Fi, servers are monitored properly, with timely backup and recovery also includes maintenance, inspection, repairs via AMCo Creating and administrating email environment and ensuring all the infrastructure and application systems are working with maximum up time.o Managing inventory for hardware's, peripherals, license software's and network accessories.o Creating blueprint for structured cable network and providing supports along with regular check on network leakage.o Assessment of IT requirements, preparing budget, plans for procurement along with vendor management.o Consulting with vendors on warranty related to hardware, software and applications at specific.o Creating, monitoring and evaluating information based on the SOP to ensure technology goals are achieved.>>> Operations <<< (Marketing)o Branding Management (Offline & Online)o Planning and execution of ATL and BTL activitieso Digital Marketing including Email and SMS Campaignso Managing Social Media Platforms (Facebook, YouTube, LinkedIn, and Twitter)o To lead in creating marketing collateral's, concepts, flow, content and design layoutso Planning and managing the events, social media and website on behalf of schools for branding, promotion and admission campaign.o Conduct market research on potential demographics for new schools.o Electronic Media and public relations management for schools at the time of crisis.o Improvising continuously by reviewing workflow for operations team to achieve the objective and to avoid gaps in the eco system. Show less

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  Shivalik Group

  Sept 2015 - Jun 2016

  Independent Consultant (Branding & Digital Marketing)

  >>> Digital Marketing <<<o To understand the client product, target audience and marketing requirement.o Creating strategies for social media platformso Planning and execution of marketing campaignso Innovative ideas to creative team for creating marketing collateral's, social media posts and campaign designs including creating content for all the websites.o Preparing the budget and allocating it project wise for SEO (Search Engine Optimization), PPC (Pay Per Click), SEM (Search Engine Marketing), SMO (Social Media Optimization), SMM (Social Media Marketing), Email Marketing, Mobile App Viral Marketing, Google local business optimization.o Creating the list of key word for SEO, preparing the SEO friendly content for websites.o Extract work from the outsourced agency and regular check on ranking for SEOo Advance scheduling the campaign according to different companies and their projectso Research and work in-line on online marketing and search trends, website visualization, responsive design which supports in lead generation and funnel creation.>>> Branding <<<o Planning and executing nationwide events for promotion and brand building in association with GIHED and governing bodies like FICCI for new projectso Maintaining public relations with channel partners, agency, broker network and HNI land bankers by sending them regular emails and SMS alerts which generates the recall value of brand.o Creating and managing WordPress Reputation Management of Managing Director by creating its personal Word Presso Analysis on walk-ins and suggesting the BOGO offer for their retail outlet chain branded as “Qwiches”o Negotiating and scheduling with advertisement agency for paper ads and advertorial Show less

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  C2L BIZ Solutions Pvt Ltd

  Jul 2016 - Nov 2022

  Head Of Marketing (SaaS)

  + Strategic "Phygital" Approach: Blended physical and digital strategies to enhance visibility, product positioning, and branding.+ Thorough Research: Conducted in-depth research on InsurTech trends, regulatory changes, and influential industry trends.+ Comprehensive Market Analysis: Performed competitive analyses for strategic planning and decision-making.+ Compelling Product Positioning: Crafted resonant product positioning and messaging.+ Content Development Leadership: Led SaaS product narrative conceptualization, establishing thought leadership.+ Marketplace Positioning Expertise: Positioned products on AWS and Azure marketplaces for seamless integration.+ Region-Agnostic Sales Enablement: Crafted high-value tools for global sales teams.+ Strategic Partner Management: Orchestrated impactful SEO, blogs, videos, webinars, and social media campaigns.+ Focused Employer Branding: Enhanced presence on LinkedIn and Glassdoor.+ Strategic Networking: Established connections with influential communities and PR hubs.+ Transformational Repositioning: Led repositioning from conventional IT to leading InsurTech.+ Impressive Demand Generation: Generated demand for 10 IPs and 23 SaaS micro-services.+ Marketplace Domination: Positioned products for TAM of US$5+ Billion.+ Enhanced Visibility through Partnerships: Partnered with LIMRA and the Indian InsurTech Association.+ Increased Website Traffic: Grew visitors from 1500 to 28000 yearly.+ Growth in Organic Followers: Increased LinkedIn followers from 100 to 6500+.+ Positive Glassdoor Rating: Raised rating to 3.5 with average monthly views of 1200.+ Strategic Budget Management: Managed yearly marketing budgets of up to 3 Cr.+ Standardization Initiatives: Implemented standardization across materials.Cover & Success Stories: https://bit.ly/Top-10-Insurance-Tech-2021 https://bit.ly/Top-20-Sales-Tech-2019https://bit.ly/2O-Insurance-Technology-Service-Providers-2017https://bit.ly/Success-Talk-FWD Show less

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  TESCRA

  Feb 2023 - Feb 2024

  Marketing Director : Demand & Revenue Generation

  I've spearheaded during my tenure as Consultant Director of Marketing at ACHNET (www.achnet.com), an AI-based B2B and B2C SaaS product revolutionizing the HR Tech space and Leadership Coaching.#Market & Key Identification:Identified pressing business needs within the HR Tech sphere, focusing on talent acquisition and branding.Pioneered the use of testimonials and peer reviews to redefine personal branding, shifting away from traditional CVs.Recognized and addressed the growing demand for coaching culture within the Indian startup ecosystem.Conducted a thorough assessment to identify team gaps and establish missing KPIs for enhanced performance tracking.#Reinventing Marketing Team:Conducted a comprehensive audit of the marketing team's workflows and activities.Introduced result-oriented KPIs aligned with business objectives.Realigned the team with clear business goals and product vision to optimise productivity.#Product Audit:Conducted a detailed audit of the product's CX and UI aspects.Provided actionable recommendations to the Product team to enhance marketability.#Competition Research and Product Mapping:Crafted an exhaustive competitive landscape analysis.Mapped market-accepted features that offered tangible business benefits, enhancing our value proposition.#Go-To-Market (GTM Strategy):Developed a robust GTM strategy for the Indian market, leveraging the annual pool of approximately 2,200K engineering and MBA students.Formulated a strategy to onboard 2,000 certified coaches to meet the rising demand for career, life, and leadership coaching in startups and enterprises.#Pricing Models and Strategy:Revamped SaaS plans and pricing structures for increased competitiveness and adaptability.Devised a strategically viable revenue plan, projecting INR 4000 Crores solely for the Indian market.Established a dedicated revenue plan targeting the onboarding of 2,200K students and 2,000 certified coaches, supported by a robust referral program. Show less