
Jessica Wilson
Assistant Lecturer

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About me
Founder and Consultant at Pinch of Sult
Education

University of Pretoria/Universiteit van Pretoria
2010 - 2012Bachelor’s Degree BCom: Communication Management
University of Pretoria/Universiteit van Pretoria
2013 - 2013Honours Degree BCom: (Hons) Communication Management
Experience

University of Pretoria
Jan 2013 - Dec 2013Assistant Lecturer
Consulta Pty Ltd
Sept 2013 - Jul 2019Functioning at a strategic level, accountable to lead the business unit and ensure it's meeting of goals that contribute to the overall success of a company.Other areas of responsibility include strategic leadership, thought leadership and knowledge sharing to ensure effective collaboration, quality assurance - in terms of solution standards as well as in accordance with ESOMAR standards, the Consumer Protection and POPI acts, responsible for innovation, business development and team management of the digital solution. Show less As a Client Director, Jessica was responsible for client account management; contribution & achievement of target through realistic budgeting, targets, cash flow management, payment schedules and invoicing. To provide coaching, guidance and feedback to help others excel on the job and meet key accountabilities. Responsible for supporting the Client Executive in managing the assigned client portfolio and build strategic customer relationships and to actively seek out new sustainable business growth opportunities within these accounts.Responsible for maintaining, monitoring, tracking, reporting and improving on key performance metrics in place for the synergy team collectively, and separately. Collaboratively consult with other leaders in the organisation to support strategic business needs with specific reference to improving the effectiveness and efficiency of processes, programs, and infrastructure within the synergy team environment. Responsible for the most effective and efficient allocation of resources. Responsible for effective management of their team and its projects to ensure translation of team-inputs into value and useful business insights and solutions for our clients. Show less Jessica first joined the team responsible for the creation and ongoing delivery of online communities and custom panels as an administrator and later levelled up to a community developer and manager.Responsible for overall project management functions, development of strategic story-line to achieve client objectives, preparation of community reports on health indicators, design and execution of interactive campaigns, invention and execution of gamification to increase participation, prepare activities for optimal customer and user experience, community activity operations and contact management, handling of member queries and moderation, the maintenance and quality assurance of databases; which includes driving and measurement of user profiles, online portal composition, design and management for continuous enhancement of user experience as well as deciding and defining optimal process and standard operating procedures. Show less
Head of Community Solutions
Oct 2016 - Jul 2019Client Director
Oct 2015 - Sept 2016Community Manager, Developer and Administrator
Sept 2013 - Sept 2015

Enterprises University of Pretoria
Aug 2016 - Jul 2019Course FacilitatorThe Customer Experience Management (CEM) course specifically focuses on the development and execution of CEM measurement, strategies and implementation, provides delegates with a deeper understanding of the essentials of CEM.Organisations are increasingly recognising that customer retention, growth and profitability rely heavily on the quality of customers’ interaction with their business environments. Jessica initially helped design and then facilitate multiple courses as a thought leader on digital. Show less

Pinch of Sult
Aug 2019 - nowFounder and ConsultantAt Pinch of Sult, we deliver guaranteed results to companies seeking customer centric marketing and communication solutions.We grow your brand as well as your bottom line through what we like to call a pinch of “sult” - a combination of best in class business models and a flair of intuition.
Licenses & Certifications
- View certificate

Communication Practitioner
Public Relations Institute of Southern Africa (PRISA)Nov 2012 - View certificate

Customer Experience Practioner
Enterprises at University of Pretoria TrustMay 2014 - View certificate
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SAMRA Accredited Marketing Researcher
Southern African Marketing Research Association NPC (SAMRA)Sept 2013
Languages
- enEnglish
- afAfrikaans
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