Chi Nguyen

Experience

• 

  Vero

  Jul 2015 - Sept 2015

  PR Internship

  - Brainstorm strategies and tactics for PR campaign.- Write proposal. - Execute event.

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  Biz-Eyes

  Nov 2015 - Jul 2017

  • Senior Project Executive

    Jan 2017 - Jul 2017

  • PR Executive

    Nov 2015 - Dec 2016
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  AMOREPACIFIC

  Aug 2017 - Jun 2021

  - Initiate and implement strategic plans including marketing direction on all touch points, Go-To markets winning process and promotion plan for all e- commerce channels; and BAU, mega campaigns and brand campaignsEnhance brand awareness and market shares up to 50% on Lazada and ShopeeAttain 40% in total GMV by marketing touchpointsAchieve 126% P/L target and 140% sales target- Design social media strategies to align branding and promotional information - Manage advertising expense to ensure CIR for healthy stable profit- Give the direction and manage KOL affiliate campaign to enhance brand awareness and sales performance- Design brand DNA and initiate new launching campaign for upcoming brand - Observe stocks to guarantee the turnover date for slow moving products and improve the sales contribution of fast moving products- Manage marketing and sales performance with Seller Center and self-built dashboard- Enhance CRM engagement by optimizing UX/UI of SIS and planning for messages and audience segmentation- Conduct the effective JBP that inlined with business direction- Strengthen monthly commercial plan with both fullfilment and dropshipping model to ensure sales target- Supervise 9 members including Content Creators, Media Performers and Designers Show less - Planned and optimized the media performance including Facebook (CPAS & non-CPAS), Google, Youtube, Programmatic, etc. to bring quality traffics to online stores• Achieved up to 1,300% ROI• Raised CR from 2% to 6% during mega campaign time andmaintain ~5% on a daily basis- Created social and ecommerce content including, but not limited to, onsite banners, SIS, ads, feed, etc.- Directed ecommerce tools including MSP, Seller Center, and SIS decoration- Briefed and finalized creative assets from Designers that inlined to brand direction and ecommerce platform requirement Show less

  • Digital Marketing Leader

    Dec 2018 - Jun 2021

  • Digital Marketing Executive

    Aug 2017 - Dec 2018
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  L'Oréal

  Jul 2021 - Jul 2022

  Senior Online Brand Manager

  Brand Image:- Developed a cohesive online brand image for La Roche-Posay by overseeing consistent integration of the campaign tagline across key partner platforms. - Optimized the brand communication across e-commerce and social selling touchpoint that convey the brand core value.Consumer Understanding:- Managed, analyzed, and derived actionable insights from key e-commerce KPIs (conversion rate, bounce rate) to understand customer behavior and optimize the brand's e-store experience.- Ensured alignment of all e-commerce activities with La Roche-Posay's brandpurpose, fostering a unified online presence that resonates with consumers. Team Management:- Led a cross-functional team including Merchandisers and Designers to deliver a seamless user experience. Show less

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  AMOREPACIFIC

  Oct 2022 - Feb 2024

  Brand Manager

  Channel Distribution (Distribution & Sales):- Formulated and executed strategic brand route-to-market decisions - Finalized the Trade Agreement with top MT channels, notably beauty chains and supermarkets. - Managed the development and performance of E-commerce and Social Selling Channels, namely Tiktokshop, Shoppe & Lazada.- Joined the business plan with key customers.Brand Management & Growth:- Led the launch of the company's first PC brand, achieving significant market penetration through strategic positioning and competitor analysis (mise en scène).- Drove triple-digit brand revenue growth by leveraging market trends and securing key customer buy-in.- Ensured consistent brand messaging across all distribution channels and aligned with category needs.- Developed a comprehensive brand roadmap including product range, value proposition, pricing, and future extensions.- Established promotion guidelines and cascade them to Sales team (Online & Offline); monitored the execution to ensure compliance.- Managed the POSM, in-store media to ensure brand presence, product availability and business performance.Brand Budget Monitoring and Control:- Directed brand P&L optimization, achieving a significant loss reduction (from -50% to -5%).- Decided and controlled the brand budget (commercial, marketing and manpower) within agreed targets and align with customer advertising activities.Team Leadership & Collaboration:- Led and coordinated a cross-functional team comprising Brand Marketing, Trade Marketing, and both Online and Offline Sales Teams. Show less

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  BIOCODEX

  Dec 2024 - now

  Brand Manager