Talk to sales Try for Free
Leonor Belo

Leonor Belo

Followers of Leonor Belo276 followers
location of Leonor BeloCopenhagen, Capital Region of Denmark, Denmark

Connect with Leonor Belo to Send Message

Connect

Connect with Leonor Belo to Send Message

Connect

  • Timeline

  • About me

    Founder of The Marketeer ⇨ Create Marketing Strategies that will scale your online business & grow your SoMe presence 👩‍💻✨

  • Education

    • Copenhagen Business Academy

      2016 - 2018
      Academic Program Serviceøkonom 7

      Learning Skills:-Service design-Experience development-Business Management -Scandinavian Consumer Behaviour-Human Resources management-Danish Labour Law-Business consultancy and analysis-Market research, writing business proposal reports and more, which enabled me to understand the service industry both in Denmark and abroad.

    • Coventry University

      2018 - 2019
      BA (Hons) Tourism and Hospitality Management Distinction - 1st Honours Degree

      Activities and Societies: Coventry Tennis Society Learning Skills:- Strategic Marketing (contemporary management issues; focus on developing approaches to long-term marketing campaigns including digital, social media and traditional marketing efforts; the changing nature of marketing; brand identification and the importance of customer service) - Financial Management in Hospitality and Tourism ( fiscal management - thorough understanding of revenue, profit and loss and capital investment)-Strategic Business Impact-Sustainable… Show more Learning Skills:- Strategic Marketing (contemporary management issues; focus on developing approaches to long-term marketing campaigns including digital, social media and traditional marketing efforts; the changing nature of marketing; brand identification and the importance of customer service) - Financial Management in Hospitality and Tourism ( fiscal management - thorough understanding of revenue, profit and loss and capital investment)-Strategic Business Impact-Sustainable Tourism and Destination Management-Project and event Management-Market research, writing business proposal reports and more, which enabled me to understand the service industry both in the UK and abroad.*Awarded a Level 6 Advanced Diploma in Tourism Management - professionally recognised qualification Show less

    • The Manchester Metropolitan University

      2019 - 2020
      Master of Science - M.Sc. Marketing Creative Advertising Merit (2:1)

      Dissertation Grade - 72 (1:1)Learning Skills:-Marketing in the context of contemporary business issues.-Marketing psychology and key theories behind people’s behaviours.-Market sector analysis, marketing communications planning process.-Creation, measurement and optimisation of digital content with integrated campaigns.-Evaluation of performance and communications strategies.-Creation and Implementations of KPIs-Integrated Marketing Communications-Learned… Show more Dissertation Grade - 72 (1:1)Learning Skills:-Marketing in the context of contemporary business issues.-Marketing psychology and key theories behind people’s behaviours.-Market sector analysis, marketing communications planning process.-Creation, measurement and optimisation of digital content with integrated campaigns.-Evaluation of performance and communications strategies.-Creation and Implementations of KPIs-Integrated Marketing Communications-Learned how to use social media, video, search engines and email marketing to create cost-effective organic and paid campaigns.-Content Creation for SoMe platforms from a brand perspective-Developed marketing material and merchandiseAll of the media content shared is university work copyright © by Leonor Belo. Thus, no permission to copy or share original content.​​​​​​​​ In addition, all the brands included are for educational purposes only, therefore not commercially authorised. Show less

  • Experience

    • Hotel Chocolat

      Jun 2017 - May 2018

      3 month InternshipMy job as PA was to support the District Manager on a daily basis.However, I also worked in administering the business together with the store managers in the city center.I participated as Project Coordinator in staff meetings and team-building activities.In addition, I also planned and managed press events for and in the company. I learned how to manage staff on a daily basis, how to assist the store manager, how to delegate tasks and make schedules.

      • Sales Advisor

        Apr 2017 - May 2018

      • Internship - District Manager's Personal Assistant

        Jun 2017 - Aug 2017

    • ECCO Shoes

      May 2018 - Sept 2018
      Sales Advisor

    • GROUP 88

      Nov 2018 - Dec 2018
      Sales Associate

      Burberry, Gucci, Mulberry, Bottega Veneta, YSL, Ralph Lauren

    • Reiss

      May 2019 - Dec 2019
      Sales Associate

    • Moncler

      Oct 2020 - Dec 2021

      Ensure the whole team is aware on Moncler seasonal collections and in-store available stock.Ensure the whole team understands how Moncler jackets and other ready-to-wear and accessories are confectioned.Train the team on up-coming collections, designers and Moncler partnerships, collection themes, materials, fabrics and production techniques used. mplement the visual directives across all our Copenhagen storesImplementation of window visual directives Assist with styling on merchandising directives and the store look bookManaging store styling during each collection drop Implementing and improving store standards with team trainings To provide the best service, taking care of all phases of the selling ceremony;Ensuring a unique client experienceIn-store and Remote salesAfter sales follow-ups and clienteling activitiesPreparation and execution of inventoriesProduct replenishment and stock activateExecution of stock deliveries and stock transfers to other stores.

      • Product Knowledge Expert

        May 2021 - Dec 2021

      • Visual Merchandiser - Major

        May 2021 - Dec 2021

      • Client Advisor & Perfume Ambassador

        Oct 2020 - Dec 2021

    • The Marketeer™

      Jun 2021 - now
      Founder

      As a Freelancer:Developed my own website using Wix.xomDesign and developed digital productsProduce content for all my digital platforms (webpage + socials)Manage audience interactions across all digital platforms (webpage + socials)Hosted workshops within topics of Entrepreneurship, Digital Marketing, SM and business growth strategiesSocial Media Analytics using Instagram Analytics and META business suitAs a Consultant :Help clients defining their brand identity Study clients' marketing strategiesAssess the effectiveness of client's brand communication channels e.g. website and social mediaHelp implementing effective marketing and content strategies + KPIsHelp creating and managing digital campaignsHelp clients increasing digital presence, customer interaction on social media and driving leadsHelp clients understanding and translating insights into strategic data Show less

    • GROUP 88

      Dec 2021 - Dec 2022
      Cllient Advisor

      Managing and maintaining healthy business relationships with clients to achieve long-term business goals and objectivesBuilding strategic sales techniquesIdentify business opportunities that can generate more revenueAnalyze client portfolios and determine their needs and interests as well as future sales Provide after sales follow-up and clienteling activities using company CRM system (Salesforce)Discuss sales training techniques involving product demonstrations and providing technical expertise. Show less

    • Prada Group

      Jan 2023 - Mar 2024
      Client Advisor

      Managing and maintaining healthy business relationships with clients to achieve long-term business goals and objectives Building strategic sales techniquesIdentify business opportunities that can generate more revenue Analyze client portfolios and determine their needs and interests as well as future salesProvide after sales follow-up and clienteling activities using company CRM system (Salesforce)Implemented systems to help the team work together more effectivelyDiscussed sales training techniques involving product demonstrations and providing technical expertise. Show less

    • Casa Cheia, Theatre Company & Artistic Research Space

      Jan 2024 - now
      Social Media and Marketing Manager

      Strategy Development: Crafting social media strategies aligned with the company's goals and target audience, including content planning, campaign ideation, and audience targeting.Content Creation and Curation: Generating engaging and relevant content, including graphics, videos, and written posts, while maintaining brand voice and identity. Platform Management: Managing and maintaining presence on social media platforms such as Facebook, Instagram. Optimising profiles, posting schedules, and monitoring engagement metrics.Community Engagement: Building and nurturing online community through active engagement with followers, responding to comments and messages, and fostering meaningful interactions.Analytics and Reporting: Monitoring and analysing social media performance using tools like Google Analytics, Facebook Insights, and others. Generating reports to track key metrics, assess campaign effectiveness, and inform future strategies.Campaign Execution: Planning and executing social media campaigns, including paid advertising and promotional activities, to achieve specific objectives such as brand awareness, lead generation, or sales.Customer Relationship Management: Addressing inquiries, resolving issues, and maintaining positive customer relationships.Remaining Relevant: Staying informed about the latest trends, features, and best practices in social media marketing, and continuously seeking opportunities for innovation and improvement. Show less

    • Digital Business Academy DBA

      Jan 2024 - now
      Invited to host a Digital Marketing - Content Creating Business Class

  • Licenses & Certifications

    • Digital Skills Training Programme in Partnership with Facebook

      FREEFORMERS LIMITED
      Nov 2019

    • Marketing Masters - The biggest digital marketing event in Portugal

      Marketing Masters
      Apr 2024

    • Level 6 - Professional Diploma in Tourism and Hospitality Management

      CTH (Confederation of Tourism & Hospitality)
      Nov 2019

    • The Fundamentals of Ditigal Marketing

      Digital Marketing Google Certification
      Jul 2020

    • Level 2 - Food Safety and Hyginne for Catering

      Virtual College Ltd.
      Jun 2019

  • Volunteer Experience

    • Guide

      Issued by Assembly of the Portuguese Republic on Sept 2014
      Assembly of the Portuguese RepublicAssociated with Leonor Belo