Sarah Farrar

Experience

• 

  Professional Staffing Resources

  Jan 2002 - Jan 2005

  Staffing Supervisor

  • Utilized industry publications to stay updated on job market trends for prospecting and managing staffing accounts.• Identified individuals to fulfill permanent or temporary client needs based on specific industry requirements.• Counseled and guided employment candidates to increase job retention.

• 

  Master Replicas (Corgi International Ltd., PopCo Entertainment)

  Jan 2005 - Jan 2007

  Sales Administrator

  • Developed marketing objectives for multinational trade shows, managing booth layout, materials, and travel arrangements.• Prepared budgets and sales projections, implemented affinity programs for 400+ retailers nationwide.• Managed onsite labor, booth staff, and executive calendars at national trade shows and conventions.

• 

  The Companion Group

  Sept 2007 - Jan 2018

  • Directed goal specific profit and loss achievements, consistently meeting margin requirements and providing future goal development to CEO.• Built and lead a successful sales team across all retail channels, resulting in an 11% increase in annual sales since tenure.• Developed and implemented complex brand specific sales strategies, resulting in a multi-million dollar revenue increase. • Grew retail account base from 5 to 12 million dollars by identifying customer needs and increasing market share.• Managed OEM business by maintaining interdepartmental communication in the US and overseas.• Built and led a successful sales team, including internal sales personnel and contracted representatives.

  • Vice President of Sales

    Jan 2015 - Jan 2018

  • Sales Manager

    Sept 2007 - Nov 2015
• 

  Pragmatic Institute

  Dec 2018 - Feb 2024

  Director of Enterprise Sales

  • Led top performing enterprise sales team in complex sales cycles• Managed enterprise relationships with Fortune 500 clients, developing training plans for product teams based on client challenges and goals.• Expanded strategic clients into new verticals and drove adoption of new product launches, consistently exceeding revenue targets.• Top-performer quarter over quarter at Pragmatic Institute (Pragmatic Marketing + TDI).

• 

  Product School

  Feb 2024 - now

  Vice President Enterprise Sales

  • Developing and leading enterprise sales team at Product School, focusing on setting sales strategy and managing complex sales cycles.• Building cross-functional partnerships and successfully engaging in c-suite sales to drive revenue growth.• Cultivating a culture of collaboration and innovation, while leading as with emotional intelligence