Adeel Ahmad

Experience

• 

  Bank Alfalah Limited

  Mar 2011 - Apr 2011

  Internee

  in my time of internship i have to overview and understand the main working of almost every department in Branch Banking

• 

  Phramacare Laboratories Pvt Ltd

  Apr 2011 - Dec 2011

  Assistant Marketing Manager

  o Coordinate with Marketing Manager in developing marketing plan and budget. o Analyze sales data and determine sales forecast. o Recommend creative and cost effective promotional activities o Generate sales and marketing reports to management when needed. o Cooperate with the management in the development of marketing programs and criteria to achieve sales goals.

• 

  Sui Northen Gas Pipelines Ltd

  Jan 2012 - Dec 2013

  Coordinator Corporate Planning and Development

  o Responsible for managing and supervising people, and ability to act as a liaison between external vendors and other departments.o Responsible for the analysis and reporting of the taskso Responsible to help in making tender documents and requirementso Responsible to make reports on the ongoing activities

• 

  Kinetic Worldwide

  Dec 2013 - Jan 2014

  Assistant Accounts Manager
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  Riaz Bottlers Pvt. Limited ( PEPSICO)

  Jan 2014 - Apr 2017

  Managing Approx. 200 outlets of Retail channel of 25 Key Markets along with National Key Accounts, Local Modern Trade & Channel Key Accounts of H.E.L.T (Hospital, Pharmacies, Educational Institutes, Leisure & Tourism) & H.O.R.E.C.A (Hotel, Restaurant, Clubs, Cafe) channels.• Management/Handling 03 Per Seller Officer and 02 Deliver Men & 01 Merchandising Officers along with 5 exclusive operational vehicles with a separate warehouse allocated for Premium Key Account Segment. • Conversion of competition (CCI Exclusive) buyers/accounts. • Efficiently implemented Key business indicator system in order to improve efficiency on daily basis.• Planning Marketing activities with regards to Local Modern Trade, Bakeries & Modern General Stores Channel to enhance sales and to match competition’s (CCI) Promos & Activities.• Management/Supervision of merchandising officers to have excellent In-store & On-store execution of Primary & Secondary, warm & cold displays.• Apportionment/Management of POS (Point of Sales) material i.e., Display Racks/Gondolas, AVH Signs, Price Tags & beautification of Primary & secondary displays in order to have the customer’s attention to our particular brands to support/enhance sales.• Marketing Executions i.e., Fascia, Canopy, Shop counter, along with Model Shop allocation/qualification/execution. Show less It is a wonderful experience to work in less develop areas of the region. In Indirect sales we generally looking after distributors and area under them. I am also responsible;o To develop my territory for better market share and growth of my companyo Have to develop my market by introducing new outlets and retain old one’so To perform as an entrepreneur in sales and distribution field, and exercise leadership qualities to attain or exceed sales targetso Ensure that all follow up processes and activities are accomplishedo Mentor and manage sales team members to successfully close targetso Actively monitor, create, and send all reports regarding sales status and market conditions. Show less

  • Market Development Executive

    Jul 2015 - Apr 2017

  • Territory Sales Manager

    Jul 2014 - Jun 2015

  • Management Trainee Officer - Indirect Sales

    Jan 2014 - Jun 2014
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  Lotte Akhtar Beverages (Pvt) Ltd.

  May 2017 - now

  Develop effective strategies, fostering relationships, and driving sales and gain preference of shoppers. This will help to improve brand visibility, market penetration, and overall business success.Here are the key tasks of a Channel Manager of Modern Trade in the beverage industry of Pakistan summarized in points:1. Develop and execute sales strategies2. Build and maintain customer relationships3. Analyze category data and develop insights4. Negotiate and manage trade agreements5. Manage in-store execution6. Analyze competitors7. Analyze data and report on performance Show less 1. Market Analysis and Strategy Development: Conduct research to understand market trends and consumer behavior, and create promotional strategies to enhance product visibility and sales.2. Trade Promotions and Relationship Management: Design and execute trade promotions while building strong relationships with retailers and distributors to drive collaboration and support.3. Performance Monitoring and Budget Management: Analyze the effectiveness of trade marketing initiatives, manage the budget, and adjust strategies based on performance metrics.4. Collaboration with Sales and Marketing Teams: Work closely with sales to equip them with necessary tools and coordinate with the marketing team to ensure alignment with overall brand strategies. Show less This position is responsible for all type of activation and development of projects & campaigns for the Franchise as a wholeo Develop and run Hamari Dukan project (one project of it's kind) successful across the franchise. Leading the projects (Perfect Store, Brand Pepsi Availability & visibility Drive, Pepsi Black, Tropicana etc)o Analysis of data, for Numeric Distribution, Zero Sales, Same Store.o Planning and execution of campaigno Planning, dispatch of POS Material and execution o Planning, fellow up, execution, analysis of projects (i.e. Perfect Store, Pepsi Drive etc.) o Leading the project from planning phase till the execution. Show less This position is responsible for development in Urban inaccessible and untapped areas where direct accessibility is difficult or impossible. HUB & SPOKE:1. Highlighting of inaccessible and untapped area in Lahore.2. Appointment of suitable person in those area who can cover the assigned areas and supply the product.3. Develop these areas by making new customers and gauging the salesSUB DISTRIBUTORS:1. After successfully develop these inaccessible areas, we mark areas where we can appoint Sub distributor on a larger scale.2. These Sub distributor are responsible of area which were merge by joining 4 to 8 spokes.3. These sub distributors are only responsible of delivery. Show less - In this time for first 8 months I was posted out station from (May 2017 till December 2017).- Then I was asked to come back base area (Lahore) and to handle the Main areas like Gulberg, Ferozepur Road and Walton. Managing 1700 + outlets of Retail channel, Distributors of my Zone. o Management/Handling of 5 MDE’s, along with 20 exclusive operational vehicles with a separate warehouse allocated for their respective territories.o Training & development of sales teams with respect to competition handling, customer handling & distributor handling.o Preparation of viability plans of distributors keeping in views of their respective territory so that to facilitate them to achieve assigned target.o Efficiently implemented Key business indicator system in order to improve efficiency on daily basis.o Conversion of competition (CCI Exclusive) buyers/accountso Marketing Executions i.e., Fascia, Canopy, Shop counter, along with Model Shop allocation/qualification/execution. Show less

  • Channel Manager

    Feb 2025 - now

  • Manager Merchandising Ai & Shopper Research

    Feb 2024 - Jan 2025

  • Trade Marketing Manager

    Mar 2023 - Jan 2024

  • Assistant Trade Marketing Manager

    Apr 2019 - Feb 2023

  • Urban Development Manager (Sales Capibility)

    Jul 2018 - Apr 2019

  • Sales Manager

    May 2017 - Jul 2018