Travis Glowasky

Experience

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  Thunderbird Graphics

  Nov 2003 - Sept 2005

  Apparel Graphic Designer

  - Created graphical & typographic designs for screen printed garments and incentive products - Custom illustration of stock graphics - Worked directly with customers, facilitating their needs - Set up of artwork for singular & multiple color screens - Assisted in perfecting four color process printing for garments - Involved with many aspects of the printing process

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  West Coast Web Ltd.

  Jul 2006 - Mar 2011

  Lead Front-End Developer | SEO & SEM Strategist | Print Design Specialist | Support

  - Jointly worked with the Senior Designer developing all web projects - Provided suggestions and solutions for project UI & UX - Developing / implementing SEO & SEM strategies for clients - Oversaw, implemented, & advised PPC Campaigns - Primary contact for support in email, hosting, and CMS related issues - Designed print collateral, adhering to each brand’s guidelines

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  Northland Distributing & Manufacturing, Inc.

  Dec 2006 - Mar 2010

  Senior Graphic Designer & Marketing Manager

  - Communicated with R&D and Manufacturing Depts - Developed brands & identities for all product lines - Designed & developed multiple corporate websites & e-commerce systems - Developed strategies & marketing material across all product lines - Implementing / Analyzing SEO, SEM, PPC, Email Marketing Campaigns - Worked with Sales to determine campaigns / strategies outcomes and refine them - Regularly updated the company blog - Designed all print products for use across 100+ dealer network - Created brochures, manuals, ads (print & web), billboards, posters, banners, small packaging, in-store display materials, and soft goods (screen print & embroidery) Show less

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  North Star Publishing

  Aug 2007 - Dec 2007

  Graphic Design Specialist

  - Contract Position- Trained Graphic Design Department in transitioning from QuarkXPress to Adobe InDesign- Worked directly with Prepress Operator, trouble shooting and correcting graphic design files- Developed a custom set of PDF Presets to mitigate export problems- Provided outside perspective for Graphic Design Department meetings and client projects- Worked directly with client projects, designing : logos, brochures, catalogues, banners, posters, display ads

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  Studio Gibbous

  Mar 2011 - Feb 2018

  Brand Strategist

  - Conduct marketing needs & goals analysis for B2B and B2C clients- Direct brand strategy development and lead graphic design & content creation- Spot opportunities to expand digital marketing offerings- Provide strategic digital marketing vision & guide clients in new digital business transformation- Execute all phases of complete brand refresh from ideation to launch- Construct all graphic designs and assets for brand identities- Oversee and develop, design, and launch client websites ( WordPress / WooCommerce / Shopify / Duda )- Manage and Audit : Website Analytics, On-Page Search Engine Optimization ( SEO ), Backlink Building, Search Engine Marketing, Pay-Per-Click, Email Marketing Campaigns- Build out of marketing automation processes- Implement and manage new Social Media Marketing tactics for clients- Source high return traditional marketing opportunities- Creation of graphic design for marketing collateral : Brochures, Flyers, Magazine Ads, Postcards, Mailers, Newspaper Ads, Billboards / Signage, Trade Show Displays, Incentives, Packaging- Manage marketing outreach via Radio Spots and Press Releases- Organize community marketing events- Lead and execute all aspects of client videography & photography needs Show less

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  Confederation College

  Sept 2012 - May 2016

  Graphic Design Instructor

  - Developed all course material, meeting the college’s curriculum standards - Refining course materials for subsequent years- Created original lesson plans with assignments - Advised and analyzed student needs, assisting them one-on-one - Regularly provided reports to the Program Director about course and student outcomes and shortfalls

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  Greentech Manufacturing Inc

  Feb 2018 - Mar 2019

  Digital Marketing Manager & Senior Graphic Designer

  - Increased online inquiries over 270% year over year- Responsible for marketing of a 120+ dealer network - Develop modern, innovative, cost effective creative design & marketing strategies - Evaluate performance of company brand(s) and competitive threats - Developing 360º Branding & Identity collateral - Develop Wireframing / Journey Mapping / User Testing for website projects - Planning / Story Boarding / Producing / Editing of photos & videos - Implementing / Managing / Auditing marketing campaign strategies through multiple touch points (SEO, SEM, PPC, SMM) - Creating materials & messaging specific to individual social media platforms- Driving Crown Royal Stove brand entry into new Market Segments / Web Initiatives / Selling Materials / Sales Training / Trade Support / Consumer Promotions Show less

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  Medisupps.com

  Mar 2019 - Aug 2020

  Digital Marketing Manager & Senior Graphic Designer

  - Increasing inquiries over 30% within the first 12 months- Expansion of New Lead Generating Verticals to over 200 touch points- Development of YouTube video strategy resulting in over 50,000 Views in the first month- Responsible for marketing, marketing engagement strategies, marketing communications, market research, and strategy development- Ensuring key brand messaging is consistent across all channels- Implementing / Managing / Auditing : Search Engine Optimization ( SEO ), Search Engine Marketing, Pay-Per-Click, Social Media Marketing, Email Marketing- Develop corporate wide graphic design spanning multiple touch points- Graphic Design for Direct Mailers / Postcards, online display Ads, Sales Materials, Consumer Info Packets- Videography & Photography production and editing Show less

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  Confidential

  Jan 2021 - now

  Digital Marketing Manager

  - 8% Increase in warm leads year over year within first 4 months of 2024 - Marketing Automation development for internal and external initiatives - Integrating Generative AI tools for design and marketing campaigns ( ChatGPT, Claude, MidJourney )- Expanding Search Engine Optimization and Analytics