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Jon Harding (he/him)
President, NFO USA

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About me
Managing Director at Big Village Insights - helping customers engage and grow
Education

Bowling Green State University
1981 - 1985BSBA MarketingActivities and Societies: Magna Cum Laude

Harvard Business School
1999 - 1999TGMP General Management
Experience

NFO WorldGroup
May 1997 - Jun 2003President, NFO USAReporting to President, North American Operations. Served as U.S. division President of NFO WorldGroup with full GM / P&L responsibility. - Chaired the NFO USA Executive Committee, with direct reports including the EVP of Sales & Marketing, the EVP of IT & Data Operations, the VP of HR, the EVP of Panel & Sampling, the CFO, and the head of Program Management. ~800 total employees.- Grew the business from approximately $68MM to ~$250MM via organic and acquisition strategies, with fully loaded operating margins in the mid-teens. - Led targeted acquisition strategies focusing on new vertical industries for NFO, outside of Fast Moving Consumer Goods/Consumer Packaged Goods, including Financial Services, Travel & Leisure, IT, Telecom, and Automotive.- Spearheaded a dedicated services and key account model (Program Management) for P&G, which was later expanded upon in order to integrate new businesses and manage other accounts, such as General Mills. Focused on Advanced Analytics and automated deliverables.- Further accelerated growth through the introduction of the first digital/on-line consumer access panel and associated products in the industry, a true watershed in the history of the research business. Show less

TNS
Jul 2003 - Aug 2006President-U.S., Client ServicesReporting to the President, TNS North America, assumed full P&L responsibility of ~$265MM group, with focus on sales and marketing within vertical industries and customer relationship management under the new TNS/NFO structure. Oversaw a team of ~100 employees. Expertise in U.S. Custom Research; Panel-based research (U.S. & International, offline and online); and Key Account growth and development. Overall responsibility for the profit & loss, strategic management, leadership and growth of TNS U.S. Client Service custom business, which includes Fast Moving Consumer Goods, Financial Services, Travel/Transportation, Social/Polling, Automotive, IT, Media, Telecoms, the continued development of TNS’ largest client P&G, and Marketing & Sales management.- Through a challenging integration of two distinctly unique cultures, solidified long-tenured relationships and grew new ones at P&G, Visa, Hills Pet Nutrition, General Mills, Clorox, HP, Dial, and Intel, among others. Responsible for one of the most successful operating units in a top two industry leading global market research firm.- Continued to focus on TNS employees and customers, segmenting them from internal issues, in order to drive understanding of the benefits of the TNS/NFO merger. Show less

Annik Technology Services
Sept 2006 - Sept 2008Chief Strategic AdvisorAssisted in introducing Annik to the U.S. research market beyond their charter third-party customer, including helping them achieve a foothold in the end-customer space (e.g., with Microsoft), developing other third party accounts, product innovation evaluation, identifying and hiring U.S.-based resources, and assisting with Board and financing relationships.

Bostleman Harding Enterprises, LLC
Oct 2008 - nowPresidentWhile not currently creating new developments, BHE is a full-service, cradle-to-grave commercial real estate development and property management firm that also offers management consulting services, primarily for the market research industry. The advisory practice focuses on business process and execution, project management, product innovation, fiscal discipline, and customer relationship management.

Nielsen
Nov 2011 - Feb 2013VP, Professional ServicesReporting to the Executive Vice President, Nielsen @ Nestle N.A., remit was to help, during contract negotiations, rebuild a team and a strained client relationship.- Within one year, team experienced complete stability and achieved significant growth in the Advanced Analytics space, attributable to a renewed emphasis on understanding client business opportunities matched against Nielsen capabilities.- Also successfully supported a separate client recovery initiative in a consulting role in the Marketing Performance space. Show less

MRops, Inc.
Mar 2013 - Oct 2013Executive Vice PresidentMRops is the premier provider of end-to-end global Operations services and solutions in the market research space, focusing on complex B2B and Healthcare work, among others. We have structured ourselves and our processes around the needs of each individual client, allowing our partners to significantly reduce the cost and time their Associates spend on operational activity.

Nielsen
Nov 2013 - Jul 2014VP, Group Client DirectorNielsen's Consumer Insights North America division, formerly known as Harris Interactive, is one of the world's leading custom research groups, leveraging research, technology, and business acumen to transform relevant insight into actionable foresight. Known widely for The Harris Poll®, Nielsen CINA offers proprietary solutions in the areas of market and customer insight, corporate brand and reputation strategy, and marketing, advertising, public relations and communications research across a wide range of industries. Nielsen CINA specializes in delivering research solutions that help our clients stay ahead of what's next. Show less

Big Village
Oct 2014 - nowManaging DirectorENGINE rebranded to Big Village in June, 2022.Big Village is driven by improving business performance for our clients.We are leaders in the art of business intelligence. We help clients explore, navigate and integrate insights to uncover what truly engages people around the world. With a focus on improving business performance and growth, we combine quality data, smart synthesis and a best in class digital platform to deliver transformative business insights across your customers, employees, markets and products. Do you have the answers to these questions? (1) Where will your future growth come from? (2) How much growth do you expect from existing versus new customers? (3) Why have you been successful in the past? How will that change? (4) How do you generate new product and service ideas? (5) How will emerging trends impact your business by 2020? Show less
Licenses & Certifications
- View certificate

Uncovering Unconscious Bias in Recruiting and Interviewing
LinkedInMar 2021
Volunteer Experience
Board Trustee
Issued by ProMedica Physicians and Continuum Services on Jan 2010
Associated with Jon Harding (he/him)
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