Mohamed Elprince

Experience

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  New Look

  Jan 2008 - Jan 2012

  Visual Merchandising Manager

  • Guaranteed the highest standard of VM to achieve business targets and satisfy customers.• Ensured that promotion, sales, and merchandising structure are carried out to expected standards.• Daily floor walks with the VM team to ensure action plans are followed up correctly and on times.• Ensured alignment of the store with the overall business strategy.• Ensured the company policy and procedures are communicated in a timely manner and adhered to accordingly.• Working with a sort team who was responsible to expand the brand and opened 15 stores across ksa Show less

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  Max Fashion Circle

  Jan 2012 - Oct 2015

  Visual Merchandising Manager

  • Responsible for the Visual Merchandising and Creative strategy for 9 stores across the region with 11 direct reports.• Managed the opening of 10 stores across Egypt with average store size 15,000 SQFT• Maintained visual standards across all locations and deliver commercially creative visual merchandising.• Regular communication with Host Brand, Buying, Merchandising, and Head VM to ensure brand consistency throughout the region.• Trained and managed teams of 45 staff across 5 stores Show less

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  Landmark Group

  Jan 2015 - Jan 2017

  Visual Merchandising Manager-Newlook

  • Managed 14 stores across UAE with 35 direct reports.• Set up seasonal model store workshop to introduce new trends and VM updates to all stores staff.• Managed the opening of 10 stores across GCC with a team of 10 VM’s average store size 12000 SQFT.• Weekly travel throughout the region to support and sign off the VM strategy.• Window mapping: ensure each window set up achieves at least 10% of the weekly sales.• Delivering special VM set up for marketing events such as: Mall displays, external events and press presentation of the collections.• Implementing the launch of seasonal window schemes across all stores. Show less

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  Reiss

  Jan 2017 - Jan 2019

  Regional Visual Merchandising Manager

  • Analyzing KPI’s on a weekly basis to challenge in- store VM set up and drive overall business.• Close collaborations with retail operations and planning, merchandising to achieve brand KPI’s.• Commercial in store displays; best sellers highlighted on key positions to maximize ROS and sell through.• Ensure stores and staff presentation and standards are in line with the brand requirements and are consistent across store.• Accountable for brand promotion and ensuring all the point of sale martial resonates with marketing and campaign guidelines.• Support stores in maximizing revenue and driving sales, to meet and exceed the monthly sales objectives.• Maintain stock accuracy and control stock loss in the store by analyzing reports (ageing, shrinkage, wastage etc) and develop action plans.• Managing the VM budget and evaluation of ROI for marketing investments.• Actively seek local marketing opportunities that will drive brand awareness and sales. Show less

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  Adidas

  Jan 2019 - Dec 2021

  Consumer Experience Manager

  • Regularly assess how the store sales, marketing and service departments work together to deliver seamlesscustomer service.• Work closely with store Omni team for better deliveries of in store communication along with planned plug andplays• Develop and implement visual merchandising strategies for all marketed items.• Organize training workshops for visual merchandising and assist in setting up of training centers for same.• Work with planning and operations department and develop ways to increase inventory through merchandising store capacity and load.• Develop visual presentations to increase sales through visual impact• Prepare and execute visual merchandising signage and provide solutions to specific marketing requirement and manage all promotional events.• Work very closely with the brand retailers Head Office team and regularly liaise with the buying and merchandisingteam• Work closely with the brand Creative Director to ensure the stores reflect the fashion brand key concept Show less

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  Alshaya Group

  Jan 2022 - now

  Area Visual Merchandising Manager - Mothercare

  • Creating and implementing a visual merchandising strategy for 38 stores.• Ensuring the strategy is in line with the stores brand, products, and target market.• Finalizing designs and creating detailed floor plans for display areas.• Responsible for organizing and deploying high quality visual merchandising strategies across countries.• responsible for driving and coaching locals VMs towards the timely delivery of localized brand VM animations. • Implement high quality visual merchandising strategy and presentations through seasonal event calendar and brand guidelines • Measure the impact of local merchandising action plans and issue weekly reports delivered.• Help prepare and invite in-store VM team to attend Brand training events and workshops• Communicate with regional trade marketing for implementation of VM guidelines • Conduct regular local market visits to check adherence to Brand standards• Liaise with local trade marketing for opening VM (Visuals/Merchandising/Brands GTS…) • Maintain updated VM book and ensure implementation in all stores.• Propose any merchandising amendments enabling optimization of turnover / sqm • Design and develop promo units for each animation as required (podium/tower…) Show less