Chloe T.

Experience

• 

  PacHosting

  Jan 2013 - Jan 2015

  Marketing Executive

  - Managed company’s Google Adwords account, including creative upload, budget monitoring, performance optimisation- Regularly website content updated via CMS- Drafted press release and blog content on website and coordinated print ad and advertorial with local magazine

• 

  Toys"R"Us

  Jan 2015 - Jan 2017

  Ecommerce Specialist

  - Rolled out eCommerce website to SEA regions (Hong Kong, Singapore, Malaysia, China, Taiwan, Thailand)- Setup Google Analytics and Google Adsense for the websites- Prepared weekly website performance review and sales report for all regions- Prepared user manual of platform operation for new staffs training

• 

  IClick Interactive Asia Group Limited

  Jan 2018 - Jan 2020

  Associate Manager, Business and Advertising Analysis

  - Oversaw account performance and optimized media campaigns based on client’s KPIs- Employed best practice for campaign optimization covering paid search, display, App campaign, and social media etc.- Be responsible for media tag implementation with multiple tag management tools, such as Google Tag Manager, Adobe Launch, etc..- Worked on personalized advertising with dynamic creative and hands-on experience with decision tree and segmentation with Flashtalking- Managed 1st party audience on-boarding with DMP, such as Adobe Audience Manager- Daily operation with Google Analytics, from tracking setup to data analysis- Performance reporting with data virtualization tools (Google Data Studio and Power BI) Voir moins

• 

  Bupa

  Jan 2021 - Sept 2021

  Assistant Manager, Digital Marketing

  - Managed website tracking projects, including Google Analytics setup, tracking requirements preparation, and internal resource prioritization- Set up remarketing tags for audience on-boarding for multiple media platforms- Prepared website performance reports with Google Data Studio (Now rebranded as Looker Studio)- Executed A/B testing on website creatives with Google Optimize- Optimized user acquisition and retention from every touch point, from upper funnel to lower funnel, including SEM, Display, Affiliate Partners Voir moins

• 

  Fifty-five

  Sept 2021 - now

  - Hands-on experience on projects with scope covering > Customer Data Platform > Data Visualization (Looker, Looker Studio or Power BI)> Machine Learning (BigQuery & BQML)> Data Activation (A/B Testing with Google Optimize)> Data Collection (web & app tracking with Google Analytics 4)- Managing key accounts and maintain client relationship- Business development to drive business growth- Leading a team of consultants to ensure the quality of project execution and deliverablesKey Accounts:- Cigna> Cigna HK & International- Shiseido Group (Hong Kong & Japan)> Brand Shiseido, Clé de Peau Beauté, IPSA, NARS> Successful project: Machine Learning - Customer pLTV segmentation and activation on Google Ads & Google Optimize 360- Prudential PLC Group (APAC)- Dairy Farm Group Voir moins

  • Consulting Manager

    Jan 2024 - now

  • Project Lead, Digital Marketing Analytics

    Sept 2021 - Jan 2024