Prachi Hetamsaria

Experience

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  Tech Mahindra

  Oct 1999 - Jul 2000

  Software Engineer

  Developed and maintained a provisional system for British Telecom with software modules for taking customer orders, customer billing and jobs scheduling Obtained exposure to database concepts and SQL

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  Arizona Development Center

  Apr 2002 - Aug 2002

  Summer Intern

  Developed firmware (PAL code) for next generation Itanium processor in Assembly (IA64) and C

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  Intel Corporation

  Aug 2002 - Jul 2005

  Performance Architect

  Part of a global team working on Intel's flagship Pentium processor and their first low power processor; focused on maximizing performance in the processor to enable Intel to sustain market leadership in the PC industryPerformance Architect, Intel Pentium NOV 03 ­- JULY 05 Developed performance model for next generation desktop processor, owned memory cluster validation and microcode modeling Assisted uarchitects with decision making of hardware configuration by running a tradeoff analysis using data from different architecture combination experiments Ran benchmarks on various configurations (single processor, multi-thread, dual core, quad core etc.) and performance to senior management; these numbers were instrumental in the decision of the very first dual core processor at IntelValidation Engineer AUG 02 ­ - OCT 03 Wrote directed tests in C and ASM for Event Monitoring (EMON) that involved validation various control registers and counters used to collect performance metrics on the chip Analyzed some applications using VTune analyzer to understand their behavior and debugged some performance bottlenecks on the processor. Provided inputs to the compiler teams to improve performance of some benchmarksAwarded `kudos' for filing more than 100 RTL bugs in a year Show less

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  Texas Instruments

  Aug 2005 - Mar 2010

  Design Verification Engg

  Part of a global team working on designing and verification of a chip used in telecom towers; chip used for call routing and amplification of signal strength and was sold to large global telcos Verification Team Lead, Extended Memory Controller JUN 08 ­ MAR 10 Planned, scheduled and managed the verification effort of the team Managed cross-team collaboration with design team and spec owners Reviewed testplans and rescheduled plans to make it more efficient in view of the spec and design changes Presented monthly reports to senior management Mentored team members by helping them think through development and execution of test plans. Provided support to team members to escalate issues to ensure smooth completion of projectComfortable working with multi-location teams situated; worked remotely (from Seattle) for last 8 months while delivering on all the goals in a timely and efficient mannerDesign Verification Engineer AUG 05 ­ MAY 08Proton (multiprocessor), Faraday, Curie Owned the test bench and infrastructure development to launch regressions. Automated the scripts to launch regressions and to upload the resultsCollaborated with external vendors (e.g., ARM) to integrate IP and tools into the TI systemsOwned design verification of predication and trace unit; developed test plans for the predication and the trace unit and reviewed it with the design team and the spec owners Wrote tests to validate the simulator and the RTL in C++ and ASM. Filed bugs on the design and ensured that the bugs did get validated on time Filed bugs on the RTL and drove issues to completion; managed cross-group working with external and internal teams in Dallas, Houston and India Show less

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  Just Dial Limited

  Jul 2011 - Aug 2015

  Part of technical leadership team reporting to the CTO with a mandate to lead product management as the company went public. • Led the “Search+” initiative to enable transactions in 23 unique categories in less than 2 years – restaurant food ordering, doctor appointment, hotel reservation, flight booking, etc.- Led and managed in-house integrations as well as 3rd party APIs - Owned the flow, wire-framing and spec given to the dev, design and testing team- Owned both the front-end and the backends for data entry, vendor backends (for in-house developed transactions) and Customer Support for each of the verticals going live. Show less • Conceptualized and implemented “social group ratings & reviews”; a unique way to create data mash ups between user social data and product / service listings.- Enables much higher engagement for users when they see a rating / review by someone they know vs. a generic rating average• Provided the reviews in the vendor back-ends to help the vendors to revert to their users feedback. Also added mechanisms to escalate poor reviews to the vendors pro-activly. This helped us reduce the bad reviews helping both the users and the listings.• Improved search for the US-site and for easy user experience and optimal performance. - Lead the team through numerous integrations like – OpenTable / Bookings.com / SinglePlatform / Fandango for the US site- This has enabled the site to increase is usability from being a mere search engine to a site to complete a few transactions. Show less

  • Product Head - Web & Mobile

    May 2014 - Aug 2015

  • Senior Manager - Quality & Usability

    Jul 2011 - Apr 2014
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  Purplle.com

  Oct 2015 - Dec 2016

  Chief Product Officer

  Part of the leadership team of one of India’s leading beauty e-commerce companies. Below are a few key elements of my leadership experience:• Complete ownership of the website, mobile-site and Apps’ (Android & IOS)- identifying and prioritizing new features based on usability, short term and long term business objectives and competitive differentiation- developing metrics to measure business impact from new features made live and driving enhancements based on data• Drove 1:1 personalization across the site via a variety of features to get user input- Beauty Profile: 10 questions to understand user preferences- FitMe: 5 category specific questions to enhance product discovery for a user; observed a 4 times increase in add to cart conversion for categories with FitMe enabled• Launched “Enriched Reviews” on the most important parameters of a beauty product- Increased Add to Carts by 100% in just a week due to consumers finding greater value in enhanced reviews than simple reviews and ratings of a product• Increased brand loyalty, especially with the boutique and designer brands, by introducing “Past Purchase Review” pop ups and emails; consumer reviews shot up by 800% Show less

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  Microsoft

  May 2017 - now

  • Principal PM Manager

    Sept 2021 - now

  • PM Manager

    Nov 2020 - Sept 2021

  • Program Manager

    May 2017 - Nov 2020