María Alejandra Benítez

Experience

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  Cultural Care Au Pair

  Jul 2015 - Aug 2017

  Au pair
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  Camacol Valle

  Sept 2017 - Dec 2017

  Corporate Communications Intern

  The Colombian Chamber of Construction (Camacol Valle) is a regional non-profit trade union association, with more than 60 years working for the development of the construction value chain. During my internship, I was responsible for and learned about:• Managed the internal newsletter and administration of social media networks• Coordination of the production of communication and email marketing pieces• Administration and updating of the website• Responsible for the audiovisual recording, production and editing of the material for different communication channels• Daily media monitoring• Support in media attention and monitoring of media plans and presence• Participated in regional and national events in the construction sector• Responsible for operational activities: billing, quotes, registrations Show less

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  Fire Agencia de Marketing Digital

  Jan 2019 - May 2019

  Social Media Manager

  • Created and developed social media strategies that were aligned to marketing strategies and the company's goals• Wrote engaging copy, created images and video content for social media accounts for assigned clients• Responded to comments and customer queries promptly• Coordinated with Marketing and Communications teams to ensure brand consistency• Stood up-to-date with digital technology trends

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  Alcaldía de Cali

  Sept 2019 - Dec 2019

  Creative Communicator

  • Supported the government closure and splice communication strategy• Prepared content calendars on the administration's legacy 2016-2019 for social media accounts and WhatsApp• Provided creative support in communication strategies• Responded to the messages of the Facebook users of the Mayor's Office• Covered events and take photographs for content in social media accounts• Provided creative support for the creation of deliverables in different projects

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  Good Days Virtual Assistance

  Jun 2020 - now

  Founder ✱ Social Media Manager | Content Creator | Virtual Assistant

  I am a dedicated and results-driven virtual assistant with a passion for supporting mompreneurs in their business endeavours 👩🏽‍💻 Skilled in administrative tasks, social media strategy, and content creation, I am committed to enhancing productivity and efficiency for clients, with a proven track record of delivering high-quality support and achieving positive outcomes.· Partnered with femalepreneurs to provide comprehensive administrative support, managing calendars, scheduling appointments, and handling email correspondence.· Developed and implemented social media strategies tailored to clients' target audiences, resulting in a significant increase in online engagement and brand visibility.· Created compelling and original content for social media platforms, blogs, and newsletters, driving user engagement and brand loyalty.· Conducted market research to identify trends and opportunities, enabling clients to make informed business decisions.· Streamlined clients' workflows and optimised organisational processes, leading to improved efficiency and time management.· Developed and executed social media campaigns, including content planning, creation, and scheduling across various platforms, resulting in a 30% increase in followers and engagement.· Collaborated with clients to define their brand voice and crafted engaging and authentic social media posts and graphics that resonated with the target audience.· Analysed social media insights and user behaviour to refine content strategies, ensuring maximum reach and impact.· Produced high-quality blog posts and newsletters that showcased clients' expertise and offerings, driving website traffic and lead generation. Show less

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  STOCK TC

  Sept 2020 - Nov 2021

  Created a dynamic strategy to share my communications skills with my teammates to ensure we were given excellent customer service, as well as:• Interacted with customers of diverse backgrounds in a positive manner• Provided accurate information to customers on location of items in-store and suggestions• Worked with other team members to ensure the company’s identity and goals are aligned • Assisted customers in taking orders on the phone• Organized and prepared daily online orders • Ensured checkouts were accurate and clear• Assisted customers in taking groceries to their vehicles, upon request• Properly stocked retail shelves with products• Safely and accurately restocked product shelves• Ensured products are front-facing and orderly on shelves Show less

  • Grocery Manager

    May 2021 - Nov 2021

  • Marketing and Communications Intern

    Mar 2021 - May 2021

  • Grocery Clerk

    Sept 2020 - Mar 2021
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  Per Se Brand Experience

  Nov 2021 - now

  Play a pivotal role in fostering client relationships, leading strategic initiatives, and ensuring the successful execution of advertising campaigns and hybrid events productions. Balancing client expectations, collaborating with cross-functional teams, and driving results to achieve both client and agency success.Key Responsibilities:- Client Management: Build and maintain strong relationships with clients, understanding their business objectives, and serving as the main point of contact for all communication.- Strategic Planning: Collaborate with clients and internal teams to develop innovative and effective advertising strategies that align with client goals and market trends.- Campaign Execution: Oversee the end-to-end execution of advertising campaigns, ensuring they are delivered on time, within budget, and meet or exceed client expectations.- Team Collaboration: Work closely with creative, media, and other teams to coordinate efforts, communicate client needs, and drive collaborative solutions.- Performance Analysis: Monitor campaign performance, analyze data, and provide insights to optimize ongoing and future campaigns.- Problem Resolution: Address client concerns promptly and effectively, finding solutions that align with both client expectations and agency capabilities.- Hybrid Event Production Coordination: Lead and coordinate the planning and execution of hybrid events, seamlessly blending in-person and virtual components. Collaborate with technical teams to ensure a smooth integration of live and digital elements, including streaming, virtual platforms, and interactive features. Manage pre-event logistics, troubleshoot technical issues, and provide on-site support to guarantee a flawless experience for both in-person and virtual attendees. Keep abreast of emerging technologies and industry trends to enhance the agency's capabilities in delivering cutting-edge hybrid events. Show less I play a pivotal role in managing client accounts while also focusing on creating exceptional employee experiences. This position offers me an exciting opportunity to combine my project management skills with my passion for enhancing the overall employee journey.Responsibilities:1. Account Coordination & Project Management:• Serve as a primary point of contact for client accounts, ensuring exceptional service delivery and client satisfaction.• Coordinate and manage client projects, including timelines, deliverables, and ongoing communication to ensure successful project completion.• Collaborate with cross-functional teams and provide support in areas such as client communication, data analysis, and reporting.• Prepare account service-related documents such as meeting agendas, meeting reports, presentation decks, proposals, Workback Schedules, Budget sheets and Scope of Works and other client communications. 2. Employee Experience Enhancement:• Develop and implement strategies to enhance the overall employee experience within the organization.• Collaborate with the President of the company to develop and implement employee engagement initiatives, wellness programs, and recognition activities.• Support the development and implementation of training and development programs to foster employee growth and career advancement.3. Relationship Management:• Build and nurture strong relationships with clients, ensuring open lines of communication and understanding of their needs.• Collaborate closely with internal stakeholders, including account managers and cross-functional teams, to ensure client satisfaction and project success.• Act as a brand ambassador, representing the organization's values and culture both internally and externally. Show less

  • Account Manager / Marketing Specialist

    Jan 2024 - now

  • Account Coordinator

    Nov 2021 - Jan 2024