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Serena Yam

Serena Yam

Resource Manager

Followers of Serena Yam958 followers
location of Serena YamNew York City Metropolitan Area

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  • Timeline

  • About me

    Digital Marketing Executive

  • Education

    • Capella University

      -
      Master of Business Administration (MBA) Business Intelligence

    • John Jay College (CUNY)

      -
      B.S. Legal Studies

      John Jay College of Criminal Justice, CUNY• Dispute Resolution CertificateAmerican Management Association (AMA)• Certificate in Information Systems Project ManagementNew York University• Certificate in Information ManagementHTML / Intro to C / Systems Analysis & Design / Data Modeling / Internet & Intranet Business Apps

  • Experience

    • Arthur Andersen

      Jan 1997 - Jan 1999
      Resource Manager

    • Barnes & Noble, Inc.

      Jan 1999 - Jan 2003

      • Project Manager

        Jan 2000 - Jan 2003

      • Business Analyst

        Jan 1999 - Jan 2003

    • Bigfoot Interactive

      Jan 2004 - Sept 2005
      Account Manager

    • Epsilon

      Sept 2005 - Oct 2007
      Account Director

    • Zeta Interactive, formerly known as Zustek

      Oct 2007 - Dec 2008
      Account Director

    • StrongView, A Selligent Company

      Jul 2009 - Oct 2010
      Interactive Program Manager

    • Toys"R"Us

      Oct 2010 - Oct 2015

      Describe your position

      • Mobile Marketing Manager

        Jun 2014 - Oct 2015

      • Email Marketing Manager

        Oct 2011 - Jun 2014

      • Email Operations Manager

        Oct 2010 - Oct 2011

    • IBM

      Nov 2015 - now

      • MarTech Business Analyst Lead

        Sept 2021 - now

      • Senior Digital Strategist

        Apr 2019 - Sept 2021

      • Digital Strategist - Email Marketing Lead

        Nov 2015 - Apr 2019

  • Licenses & Certifications