Brianna Zanrosso Marky

Experience

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  Lunchbox

  Jul 2012 - Aug 2012

  Media Intern

  • Tracked blogger outreach through Omniture and Google-Ad Planner.• Conducted research through different social media websites.• Created Excel spreadsheets and input data collected through research.• Gave a final presentation that showed the completed results of all research that was obtained throughout the internship.

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  Dignity Health

  Jan 2013 - Mar 2013

  Marketing Intern

  • Wrote press releases explaining future events that the hospital will host or be apart of • Assisted in writing an insert for the SLO Tribune • Wrote articles to spotlight hospital employees• Used excel to organize and document information

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  Think Jam

  Oct 2013 - Dec 2013

  PR Intern

  • Tracked daily campaign coverage.• Researched media contacts, websites, writers and bloggers and maintained the internal database.• Researched blogger’s using platforms such as Cision and Grouphigh• Wrote feature stories relating to films that will soon be released to DVD and Blu-Ray.• Attended and contributed to company brainstorms.

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  The Social Life

  Dec 2013 - Mar 2014

  Social Media & Blog Coordinator

  • Manage all aspects of The Social Life’s blog including writing articles, editing and managing blog interns• Updated social media sites such as Facebook and Instagram • Managed the finding and booking of models • Assisted in customer service needs using SalesForce

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  Think Jam

  Mar 2014 - Aug 2015

  • Created content to post on Fox Home Entertainment Insiders blog and Twitter• Assisted in managing the blog ambassador program • Conducted research on several social media influencers, bloggers and trends relative to campaigns • Assisted in pitching ideas to clients• Coordinated activities for bloggers to participate in • Collected analytics from social media sites for comprehensive research reports • Created feature articles and top ten lists for sites such as Buzzfeed • Conducted research on several social media influencers relative to specific campaigns

  • Blogger Relations Coordinator

    Jul 2014 - Aug 2015

  • Social Assistant

    Mar 2014 - Jul 2014
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  JustFab Inc.

  Aug 2015 - Dec 2015

  Influencer Relations Coordinator - Fabletics

  • Managed a team of brand ambassadors by organizing campaigns and responding to needs • Maintained strong relationships with influencers and ambassadors, while also researching future connections• Organized an event schedule of all brand ambassadors to ensure shipments were sent on time• Managed vendor relationships on all asset requests for brand ambassadors• Maintained and organized a database of all brand ambassadors and provided tools to enable consistent communication

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  Too Faced Cosmetics

  Jan 2016 - Jul 2017

  Social Media & Influencer Coordinator / Digital Marketing Coordinator

  Began as Digital Marketing Coordinator and expanded role over time to include social media. Worked alongside sales and other support teams to develop a strong external brand image and generate a consistent lead pipeline. Managed sales and product promotion, utilizing a marketing calendar targeting high-priority ads at opportune moments. Utilized storytelling via email as a tool to drive brand loyalty, recognition, and sales.Key Accomplishments:• Built content strategies for online engagement, primarily through email campaigns, improving brand image and driving revenue growth.• Grew organization’s influencer program exponentially both nationally and internationally.• Improved reporting capabilities through weekly analytics and growth tracking.• Collaborated cross-functionally to develop an integrated calendar. Show less

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  Westlake Village Inn

  Feb 2019 - Jan 2020

  Marketing Coordinator

  Responsible for creating brand awareness and building a unified marketing strategy between the Westlake Village Inn and its additional properties, The Stonehaus, Mediterraneo and Bogies, through digital, social and public relations initiatives. Key Accomplishments:• Designed all menus for on property restaurants, Mediterraneo and Bogies using Adobe programs• Coordinated promotional events to increase awareness of the property's other venues• Incorporated influencers in an effort to increase brand awareness and build social media following Show less

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  MASONgrey

  Jan 2020 - Dec 2020

  Social Media & Marketing Manager

  Oversee all marketing initiatives in an effort to grow start up brand and increase sales. Responsible for all influencer outreach, social media strategy and branded content both on social media and website. • Manage all campaign photoshoots and brand partnerships.• Write all marketing copy including, but not limited to, website, email, blog and social media• Handle all website updates and merchandising using Shopify • Aid in management of Facebook and Instagram Ads

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  Dr. Zenovia Skincare

  Feb 2021 - Oct 2021

  Social Media Manager

  Responsible for building social strategy and community management for startup skincare brand. Built monthly Instagram content calendar and write copy for captions, in addition to completing all competitive research and analytical reporting.Key Accomplishments:• Incorporated founder into social feed to meet retailers needs by implementing creative storytelling and building brand awareness • Completed monthly competitive analysis and social strategy reporting • Oversaw interactive educational skin course, #ACNESESSIONS WITH DR. Z, that was streamed through IG live, Zoom and Clubhouse Show less

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  BEACH HOUSE PUBLIC RELATIONS

  Oct 2021 - Oct 2024

  • Influencer Account Manager

    Oct 2022 - Oct 2024

  • Influencer Account Executive

    Oct 2021 - Oct 2022