
Federico Plini
Basketball Referee

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About me
Senior E-Commerce Demand Planner @Brooks Running | ex-Nike | Bocconi & Catolica Lisbon Alumnus | NBB Basketball Referee
Education

Liceo Scientifico “Leonardo Da Vinci”, Civitanova Marche
2011 - 201682/100
Università Bocconi
2019 - 2021Master of Science - MS EMIT - Economics and Management of Innovation and Technology 110 cum LaudeIn-Company training: • FCA (Pay-per-Mile Project)• Eataly & ExportUSThesis: “Augmented Reality and Live Racing: the future of the F1 Broadcasting Industry”

Università Bocconi
2016 - 2019Bachelor's degree Business Administration and Management, General 110/110Thesis: “The transition of football from sport to business: the Juventus and Manchester United cases”

Católica Lisbon School of Business and Economics
2020 - 2021Master of Science - MS International Management 18/20• Double Degree Program• Major in Entrepreneurship and Innovation

UNC Kenan-Flagler Business School
2019 - 2019Exchange Programme Business Administration and ManagementPrinciples of Marketing AStrategic Management A-Advanced Corporate Finance A-Global Business ASustainable Business and Social Entrepreneurship A
Experience

Federazione Italiana Pallacanestro
Oct 2014 - Sept 2021Basketball RefereeReferee of the Italian 4th division (Serie C)

Bocconi Students for Sport Management
Mar 2018 - Jul 2021Responsible for building connections with external companies and universities.Collaborations with:GoleeDAZN
Head of Network Division
Feb 2020 - Jul 2021Network Division Member
Mar 2018 - Feb 2020

Ascensori e scale mobili Savelli
Jul 2018 - Sept 2018Junior Staff Accountant• Collected and arranged information and entered details into computer database.• Reconstructed accounting records from clients' checks and cash receipts. • Accessed credit records to evaluate customer histories.

Gromia
Jun 2019 - Jul 2019Junior Business Developer• Knowledge of modern CRM systems• Learning of Digital Marketing, Market Intelligence, Landlord acquisition competences.• Basic Knowledge of Growth Hacking• Support activities to sales department for business development through old and new channels

Università Bocconi
Jul 2020 - Oct 2020Junior Research Assistant• Research Assistant for the InnoventureLab pre-accelerator • Responsible for developing marketing campaigns on multiple social media (LinkedIn, Instagram, Facebook)• Data collection for scientific purposes and future project improvements

ECSI Consulting
Feb 2021 - Jul 2021Business AnalystSupporting culture innovation shifts in multiple industries through:- Power BI data analysis and reporting- Innovative culture benchmarking for 100M+ Revenues Biotech company- Developing tools for cultural shift in the Pharma Industry- Strategic Analysis and findings' presentation to SLT

Nike
Aug 2021 - Sept 2024- Owned and presented strategic data analysis to Ops ELT (Inventory Management)- Leading x-functional (Merchandising, Supply Chain, Planning) processes increasing inventory profitability, consumers’ platform experience and driving incremental revenues- Leading x-functional (E-Commerce, Brand, Marketing, Supply Chain, Retail Partners) football project generating $10M+ Revenues for Nike Direct- Developed 2 Dashboards focused on Nike Inventory with 100+ MAUs- Owned inventory management process improvement for key Nike franchises, generating 40+% Nike Revenues in EMEA, with a planned 10+% CAGR- Converted to Full Time Employee from Intern, 3 months prior Internship endOut of work experience - Sports Challenges (e.g. Spartan Race)- Nike Athlete Show less
Financial Analyst - Nike Direct Stores
Jan 2024 - Sept 2024Supply Chain Specialist - Nike Direct Digital & Stores
Aug 2021 - Jan 2024

Nederlandse Basketball Bond
Nov 2023 - nowBasketball Referee- Mens' 3rd Division, Womens’ 2nd Division & Eredivise Youth Referee- Started to referee again after a 3 years stop - Was missing the basketball court and talking to players and staff too much - LOVING ITAchievements:- 2023/2024 - Promotion to L3A+ Level - Mens' 3rd Division & Women' 2nd Division- 2023/2024 - Nominated for the 'Potential Referee Program' - 6 selected referees to coach and bring to BNXT League (1st National Basketball League across Belgium and The Netherlands) Show less

Brooks Running
Sept 2024 - nowSenior Demand Planner - Brooks E-Commerce- Managing Apparel & Footwear Franchises for Brooks Running DTC website, generating XXM€ per year, and growing XX% CAGR- Forecasting the full EMEA Apparel Business growing X% YoY and generating XXM€ in Gross Revenues, supporting Sales and Supply Planning departments- Introduced In-Season inventory management processes increasing the ST Velocity by X%- Support Marketing, Website Merchandising, Premium Platform Partners (Marketplace) and CRM during the campaigns to have the right inventory at the right time- Supporting Merchandising LT decisions via website sales insights Show less
Licenses & Certifications
- View certificate

Sport Event Management
International Olympic Committee – IOCSept 2020 - View certificate

Sports Marketing
Northwestern UniversitySept 2020 - View certificate

Principles of Digital Marketing
GoogleAug 2020 
European Union Trademark Certificate
EUIPO - European Union Intellectual Property OfficeOct 2019
Advanced Google Analytics
GoogleAug 2020
Google Analytics for Beginners
GoogleAug 2020
Volunteer Experience
Coach
Issued by Eurocamp Cesenatico on Jun 2017
Associated with Federico PliniTOP Tutoring Program
Issued by Harvard Kennedy School on Feb 2021
Associated with Federico PliniTicket Clerk
Issued by Poderosa Pallacanestro Montegranaro on Mar 2019
Associated with Federico PliniBasketball Player
Issued by Sutor Basket Montegranaro on Aug 2006
Associated with Federico PliniStatistics Specialist
Issued by Lega Nazionale Pallacanestro on Jul 2012
Associated with Federico PliniStatistics Specialist
Issued by FIBA on Jul 2016
Associated with Federico Plini
Languages
- itItaliano
- inInglese
- spSpagnolo
- poPortoghese
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