Amy McDaniel Crosslin

794 followers

Kansas City, Missouri, United States

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Timeline
About me
Founder of Fare Creative
Education
- University of Missouri-Kansas City
  -
  Bachelor of Business Administration (BBA) Marketing
Experience
- Fare Creative
  Dec 2016 - now
  Fare is a creative studio reimagining conscious modern marketing for earth-connected brands. Brand Partnerships include Whole Foods, Bumble, Kansas City Restaurant Week, Primal Kitchen, Stasher Bag, Blender Bombs, Imperfect Produce, Sudio, Right Rice, Sun Basket, Woodside KC, Mejuri. Published in Made in KC-Explore catalog; Leawood Lifestyle (cover), Johnson County Lifestyle, and Lee Summit (cover) Lifestyle
  - Founder, Lead Strategist
    Dec 2018 - now
  - Recipe Developer, Writer, & Content Creator
    Dec 2016 - now
- Made in KC
  Jan 2019 - now
  Amy was promoted to Editor in April 2019. MIKC Explore has over 85,000 unique visitors to the site every year.View her work here: mikcexplore.com/contributor-amy-mcdaniel@mikcexplore Made in Kansas City is dedicated to promoting the makers and doers that make the place we call home so special. Run by the folks behind the namesake local retailer, Made in KC, MIKCexplore aims to provide you with the tools to get to know KC a little better: things to do, places to see, bites to eat, drinks to sip and so much more. Over 85,000 unique visitors to the site every year.
  - Editor
    Apr 2019 - now
  - Contributor, Recipe Developer
    Jan 2019 - Apr 2019
- Verbena KC
  Dec 2019 - Dec 2020
  Social Media Manager
  Social Media Manager for Verbena KC, The Market at Meadowbrook, Café Provence, and French Market- Content strategy; content calendar creation- Social media strategy, execution, and management; Instagram, Facebook, LinkedIn- Reactive and proactive engagement- Instagram/Facebook Stories strategy and execution- Social media analytics; Instagram, Facebook, LinkedIn- Food and product styling, photography, and editing
- MEDiAHEAD!
  May 2020 - Jul 2020
  Digital Marketing Strategist
  - Website rebrand, voice rebrand- Social media strategy, execution, and management; Instagram, Facebook, LinkedIn- Social media analytics- Email strategy and design; Mailchimp, Canva- Copywriting; Web, Social, Print
Licenses & Certifications
- Google Analytics
  Google Analytics for Business
  Jun 2020
- Sprout Social Agency Certification
  Sprout Social, Inc.
  Sept 2020
- Advanced Google Analytics
  Google Analytics for Business
  Jun 2020
- Direct Marketing Bootcamp
  KCDMA
  Jul 2016
- Entrepreneurial MBA
  IndeCollective
  Mar 2022
- Google Analytics Individual Qualification
  Google Digital Academy (Skillshop)
  Jun 2020
Honors & Awards
- Awarded to Amy McDaniel Crosslin
  Tulsa Remote, 2020 Grant Recipient/Program Participant Tulsa Remote Sep 2020 Tulsa Remote is a one-year program that offers a $10,000 grant and additional benefits to eligible remote workers who move to and work from Tulsa. The program launched in 2018 and has so far received more than 20,000 applications from people all over the world.
Volunteer Experience
- Marketing Committee
  Issued by Kanbe's Markets on Nov 2023
  Associated with Amy McDaniel Crosslin
- Volunteer Social Media Strategist
  Issued by Amy McDaniel & Co., LLC on Mar 2020
  Associated with Amy McDaniel Crosslin
- Marketing Committee
  Issued by Plaza Academy on Oct 2019
  Associated with Amy McDaniel Crosslin
- Committee Member
  Issued by Kansas City Area Development Council on May 2016
  Associated with Amy McDaniel Crosslin