Jocelyn K. Jackson-Talbott

Experience

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  DiFebo and Associates

  Jun 2006 - Dec 2006

  Customer Service Representative

  Outbound calling to generate leads for insurance sales associates. Created client profiles and scheduled customer consultations.

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  The Keating Hotel Group

  Mar 2011 - Jul 2011

  Personal Concierge

  Planned vacation activity itineraries for guests and provided personalized customer service to address guests' needs. Booked reservations and generated sales through promotional packaging.

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  University of California San Diego

  Nov 2011 - Feb 2014

  Managed an award winning team of marketing assistants, event coordinators, and graphic and web designers. • Directed 1st Place Award in Logo/Brand Identity from the Association of College Unions International “Steal This Idea” competition, for “The Heart & Soul of UCSD” Campaign• Participated in multiple ACUI award-winning marketing campaigns with unique promotions and materials• Managed team assignments and staff schedule • Tracked production timelines and met deadlines on department projects and programs• Edited copy for marketing collateral, advertisements, press releases, social media, and website • Collaborated with the design team on content and concepts for various digital and print collateral • Compiled statistics & data to produce fiscal year reports for year-to-year comparison, budgeting, and analysis for future market research • Used Web CMS system to edit and build content on the web pages of universitycenters.ucsd.edu and theloft.com Show less

  • Marketing Coordinator

    Dec 2011 - Feb 2014

  • Marketing Manager

    Nov 2011 - Jan 2012
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  PiCS Partners In College Success

  Aug 2013 - now

  Director of Marketing & Founding Board Member

  As a founding board member, I assist with low-income first-generation students with college access and completion support, as well as personal career mentorship. PiCS strives to ensure that disadvantaged youth graduate from college and secure employment establishing financial stability for their families. Our goal is to improve college completion rates and career success for disadvantaged college students. • Building a non-profit marketing strategy to engage with potential donors, sponsors, and community partners• Manage website and social media content and development• Coach students on essay writing to bring out their greatest stories• Mentor students on future career planning and goal setting• Conduct informative workshops and offer resources• Advise on college financial planning Show less

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  San Diego Italian Film Festival

  Feb 2014 - now

  Digital Media and PR Support

  As a contributor to the local Italian cinema community, I work with the executive board to create and manage email marketing campaigns to share the love of Italian cinema with San Diego! • Increasing e-newsletter open and click-thru rates above industry averages • Manage e-newsletter distribution calendar• Create copy, layouts, and content• Conduct A/B tests and targeted campaigns• Evaluate and report campaign stats to board members for future planning

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  US Marine Corps

  Jul 2014 - Aug 2017

  Marketing Manager - Marketing, Advertising, & Events

  As a Marketing Manager for 2 Marine Corps bases, I manage marketing, branding, sponsorship and advertising projects for internal departments and external clients. • Consulted with program directors to develop and execute strategic marketing plans for their programs, events, and Marine Corps initiatives • Managed social media accounts and digital campaigns for 3 different military brands (MCCS Miramar, MCCS MCRD, MCRD BootCamp Challenge Race)• Increased social media and web engagement by developing and experimenting with new ideas for content, copy, graphics, and video • Tracked and evaluated social media and web traffic to assess customer habits and preferences to improve upon our content and delivery strategy• Created copy and proofed content and design of marketing collateral for social and digital media outlets, website, print, brochures and other internal and external communication channels• Collaborated with graphic designers to develop brand concepts and designs for different social and web media, and print collateral • Researched social media trends and tech among the military demographic• Acquired 7 new digital and print marketing channels for our promotional strategy by building external relationships with military affiliates to promote our events to the San Diego military community at large• Facilitated communication efforts between MCCS, Marine units & external sponsors & advertisers• Presented proposals and negotiated sponsorship and advertising contracts for events and military programs • Procured over $75,000 in sponsorship and advertising cash and value in kind in less than 1 year• Coordinated the MCAS Miramar Air Show Expo – event logistics, and sales contracts for over 80 clients Show less

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  Hall Private Wealth Advisors

  Aug 2017 - Apr 2024

  Digital Marketing Specialist

  Building digital strategies and implementing new tech tools to invigorate marketing efforts for an exceptional boutique wealth management firm. • Editing financial education videos using Adobe Premiere Pro, Audition, and After Effects• Develop and manage LinkedIn marketing campaigns and ads• Collaborating with web designers to create fresh content

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  Connequity.com

  Aug 2017 - Apr 2024

  Marketing Product Development

  Message me to learn how to network smarter, faster, easier! Combining marketing and product development strategies to bring bold, fresh solutions to this cutting-edge Professional Referral Networking platform.• Writing and designing creative content • Managing email marketing campaigns• Creating LinkedIn marketing campaigns and ads• Assisting UX-UI redesign with tech team• Tracking product development

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  J K Jackson Creative Strategies

  Aug 2017 - now

  Business Owner

  High-Quality Creative Content Marketing, Website and Graphic Design Services with Prices perfect for: Small businessesStart-ups EntrepreneursLong-term and Short-term projectsPartnerships and subcontracting opportunities are available. Ask me for more details.