Andrew Strahan

Experience

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  Crawford Communications

  Dec 2003 - Oct 2006

  Network Operations

  Ingest Operator• Responsible for digitizing client programming into a database archive for server play-out to air• Quality Control – monitoring a/v levels, commercial content, trimming, & on-air queue verification• Clients included LAPTV, NAT GEO, FOX Latin America, FX, and Gospel Music ChannelFulfillment Coordinator• Traffic department duties included fulfillment of client video duplication requests• Clients included BBDO, JWT, Turner Broadcasting, Krystals, and Havertys• Promoted from Fulfillment Coordinator in 2005 Show less

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  Echo Media

  Oct 2006 - Apr 2014

  Media Buyer - Account Manager

  • Media Buyer for over 8,500 total media including newspapers, consumer & B2B magazines, billing statement programs, collegiate, Hispanic, and Canadian media • Media Planner for Digital and Mobile media including online display, email marketing, and opt-in texting platforms• Responsibilities include aggressively negotiating rates (CPM, CPC, CPL), contracts, and weekly insertions while maintaining vendor/client relationships, media databases, market research, and distribution data• National direct response accounts include DirecTV, SafeStep, Geico Direct, Wellpoint-Anthem (BCBS), Bradford Exchange, Danbury Mint, Cigars.com, Kaiser Permanente, DS Waters, Care.com, Mutual of Omaha, Chase, and ProActiv Solutions• National Retail accounts include Target, US Army, Subway, Ollies Bargain Outlets, Carnival Cruise Lines, various State Tourism CVB's, Clinical Site Services, & Lifetouch• Active Buyer for over $65MM total gross revenue for clients mentioned from 2006 to present• Personally responsible for sales and account management of Bradford Exchange, Danbury Mint, Subway, & Clinical Site Services resulting in $7.5MM total gross revenue from 2007 to the present Show less

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  Rocket Fuel Inc.

  May 2014 - Nov 2015

  Rocket Fuel delivers a leading programmatic media-buying platform at Big Data scale that harnesses the power of artificial intelligence (AI) to improve marketing ROI in digital media across web, mobile, video, and social channels. Rocket Fuel powers digital advertising and marketing programs globally for customers in North America, Europe, and Japan. Customers use Rocket Fuel's Advertising That Learns ® platform to achieve brand and direct-response objectives in diverse industries from luxury cars to groceries to retail. Rocket Fuel currently operates in more than 20 offices worldwide and trades on the NASDAQ Global Select Market under the ticker symbol "FUEL." For more information, please visit http://www.rocketfuel.com or call 1-888-717-8873. Show less

  • Senior Account Manager

    Aug 2015 - Nov 2015

  • Account Manager

    May 2014 - Aug 2015
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  Gravity4

  Nov 2015 - Sept 2016

  Sr Account Manager

  Gravity4 is the World's First High-Frequency Marketing OS built to disrupt the advertising and SaaS industries. It unites an experience by allowing marketers to target a customer throughout their entire purchase journey and across all consumer touch-points. The technology stack builds a consumer persona aggregating data across web, social, mobile, email and CRM. All through a single click, empowering agencies and marketers to allow connected software to optimize a manually-driven $100 billion global advertising market. Show less

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  Drum Agency

  Sept 2016 - Jan 2018

  Programmatic Campaign Manager

  We make brands work harder.No matter how you measure it – sales, leads, donations, clicks – if results matter to you, you’ve come to the right place. Since 1981, we’ve built our success on a deep understanding of the discipline of direct marketing. And we’ve done so for some of the biggest brands out there. Carefully crafting campaigns that support the sensibilities of the brand and generate extraordinary results is what we do.

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  Zenith

  Sept 2018 - Nov 2023

  • Associate Director, Precision

    Jul 2021 - Nov 2023

  • Supervisor, Precision

    Sept 2018 - Jul 2021
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  Publicis Groupe

  Nov 2023 - now

  Director | Publicis Media