Adria Holtzinger

Experience

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  UCEN Catering

  Jul 2008 - Jun 2010

  Associate

  Worked on the preparation and delivery of orders, aesthetic display of food and the setup/take down process of events. Learned crisis management and to react quickly and appropriately under tight time constraints.

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  Wpromote

  Jun 2010 - Mar 2015

  Created the strategic trajectory of the department by establishing benchmarks for revenue, net profit, customer retention and employee goalsIncreased the Social Media Departments Gross profits by 33% and achieved 58.64% increase in year over year revenue from January 2014 to January 2015Hired, trained and managed a team of 7 successful Social Media Managers and Specialists accountable for over 45 client accountsDeveloped Social Media deliverables for Facebook, Twitter, Instagram, Pinterest, YouTube, Google+ and Social Advertising (Facebook, Twitter, LinkedIn) and their pricing structureCollaborated and trained the sales department to identify new potential clients and close salesEstablished Social Media training protocols for the Social Media team, the sales department and the company.Identified new platforms and partner opportunities to streamline processes and expand deliverablesWorked with brands such as; Wienerschnitzel, Zenni Optical, Dearfoams, FootPetals, baggallini, Zgallerie, 3D Systems, Reed's Ginger Beer, Hair2Wear, DirectBuy, Xero, YogaWorks, and Young America to increase social awareness, brand identity and salesOversaw over $100k advertising spend on Facebook aloneInterfaced across multiple departments (SEO, SEM and Email Marketing) to provide an integrated and holistic strategy for a clients' online marketing campaignsSpearheaded and executed the company Mentorship programCoordinated the Yoga, Sports and Charity committees contributing to Wpromote's ranking of 2nd Best Place To Work in the US by AdAge Show less Managed up to 10 clients Facebook, Twiter, Youtube, Google+, Pinterest and LinkedIn at a time.Produced engaging online marketing campaigns including multi- platform contests and promotions to increase brand awarenessCollaborated with advertising and promotion managers to promote products and servicesEstablished reporting and client on-boarding protocols including initial audits, monthly reports and content calendars Completed strategic competitive analysis by assessing strengths and weaknesses of competitorsIdentified, developed and evaluated marketing strategies based on knowledge of company objectives and market trends Show less

  • Director of Social Media Optimization

    Mar 2012 - Mar 2015

  • Social Media Account Executive

    Jun 2010 - Mar 2012
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  Traveler

  Mar 2015 - Jul 2015

  Solo Traveler

  After a successful almost 5 years at Wpromte, I decided to expand my economic and cultural views by traveling solo through 7 countries and completing my Yoga Teacher Training Certification in India.

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  Freelance Marketing, Self-Employed

  Aug 2015 - Jan 2019

  Freelance Marketing Consultant

  Created and executed the online marketing strategy connecting online and in person initiatives for clients such as doctor's offices and LAUSD. Developed website content and website development and design using Squarespace and Weebly website builderDesigned and executed flyers, maps, programs and other marketing material for large scale multi-school events

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  Mench Public Relations

  Aug 2015 - Jan 2017

  Marketing Consultant

  Executed social media strategy, blog content and ads for a multitude of clients ranging from handbags, interior designers, applications, PR agencies, restaurants and fashion stores ensuring their digital marketing aligns with traditional PR and other marketing verticals. Collaborated on new business proposals and participated in conference calls, devised strategy calendars, outlining scope of work and managed assignments to ensure projects were completed within the deadline. Built and enhanced websites using platforms such as SquareSpaceAdvised on advertising opportunities including Yelp and spearheaded PR outreach research opportunitiesPhotographed, recommended and staged products for use in both look books, social media and other marketing material Show less

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  SmartEar, Inc.

  Feb 2016 - Feb 2018

  Digital Marketing Consultant

  Created and executed the Social Media strategy in order to gain traction for a start-up that is slowly transitioning from stealth mode to a full marketing strategy over the next yearOwned email marketing including content, design, execution and analyticsDeveloped website content and assisted with website development and design using Wix website builderPitched brand and founder to publications developing content in-line with overall long-term marketing strategyCollaborated on product direction, functionalities and company directionStrategized blog content and refined on-going goals for the pre-launch of the on-site blog Show less

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  LARQ

  Oct 2017 - Dec 2021

  Senior Manager | Customer Experience

  Built an efficient and effective remote international Customer Experience Team from the ground up, starting as the first and only customer experience employee at the company, focusing on the customer journey to ensure customer satisfaction and retentionFacilitated global expansion by establishing product guides, FAQs, and procedural resources with an eye to adjustability for localized needsAdvocated product and marketing updates based on informed data collected and analyzed through customer feedback to improve the product and the company's bottom-lineDrafted cross-departmental resources and trained employees to decrease errors and create a more efficient teamLaunched two Kickstarter campaigns overseeing and reinforcing the customer experience messaging, operations, and fulfillmentCooperated on tradeshows, joining the sales and marketing teams to aid in customer communication and messaging Show less

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  Paravel

  Jan 2022 - now

  Led the Customer Experience, Order Management, and Sales teams Managed data-driven inventory planning processes to optimize stock levels and align with demand forecastsSupported warehouse closure and new warehouse setup, ensuring seamless transitions and continued operational efficiency Developed strategies to reduce fraud and chargebacks, safeguarding revenue and minimizing financial riskIdentified and developed resale and liquidation opportunities to maximize product lifecycle value and generate additional revenue streamsSpearheaded Climate-Neutral certification initiatives and launched a comprehensive recycling and donation strategy, driving sustainability and supporting the company’s CSR goalsSupervised insurance processes, ensuring appropriate coverage and risk mitigation across the businessContinued to develop and manage reports for key business metrics, including Customer Experience, B2B & Wholesale performance, and Product Performance to key stakeholdersCreated a go-to-market process to ensure smooth product launches, timely delivery, and cross-departmental collaboration Show less Led technology initiatives, eliminating costly platforms and negotiating contracts, resulting in cost savings and improved operational efficiencyDrove B2B sales growth by developing and executing outreach strategies, expanding wholesale channels, and optimizing pricing and distribution for greater market penetrationImproved system automation and created tools for repetitive tasks to improve team capacity Revamped the internal warranty process, improving full resolution time, increasing efficiencies and automation, and decreasing costsStrengthened team morale through incentive programs and team events, fostering a positive and productive remote workplace culture Show less Decreased the Customer Experience team’s monthly budget by optimizing headcount, improving BPO partnerships, and implementing standardized processes across the departmentImproved Customer Experience first response and full resolution time by creating SOPs, enhancing scripts and macros, establishing escalation protocols, and adding weekend supportHired and built a high-performing order management team and developed hiring and training protocolsDeveloped and implemented procedures, including SOPs for Customer Experience, B2B and D2C order management, personalization quality control, and warehouse order flows, overhauled the warranty and return policies and established triage and service recovery protocolsCollaborated with accounting and finance teams to streamline ERP and order management processesWorked cross-departmentally on website launch with a focus on customer site experience and order flowLaunched a VIP Concierge Customer initiative and international and expedited shipping programsRecipient of 2022 Peak Performer for demonstrating the motivation and determination to excel. Show less

  • Senior Director of Business Operations

    Apr 2024 - now

  • Director of Commercial Sales & Customer Operations

    Feb 2023 - Apr 2024

  • Director of Customer Operations

    Jan 2022 - Feb 2023