Sanford Ashley

Experience

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  Pitney Bowes

  Jun 1986 - Jan 1987

  Sales Representative

  * Sold office automation systems to businesses within the Essex, Union, and Hudson county area. * Regularly exceeded monthly quota.

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  WHTZ RADIO

  Jan 1987 - Jan 1990

  Account Executive

  * Principally responsible for selling radio advertising to new businesses. * Developed effective marketing campaigns with clients to maximize revenue. * Interfaced with clients via telephone and face to face presentations.

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  Acme Frame/American Greetings

  Jan 1990 - Dec 1993

  Sales Representative

  * Sold photo frame products to major retail chain and key corporate accounts. * Developed sales grid for reps to manage their territory properly. * Hired, trained, and managed seven merchandisers in the tri-state territory.

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  Homestead Gourmet Food Co.

  Jan 1994 - Aug 1998

  Sales Representative

  * Responsible for selling quality meats to institutional accounts, such as hospitals, hotels, correctional facilities and retail accounts. * Performed market research on buying habits of various institutions and other potential market segments. * Consistently opened and increased new accounts.

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  Renard Communications, Inc.

  Sept 1998 - Dec 2004

  Associate Publisher/Director of Sales

  * Instituted training program for new sales team. * Consistently exceeded quota in sales for eight issues per year * Managed a team of five account executives for four special editions annually. * Consistently generated 10% increase in sales per annum. * Suggested new products that increased earnings by 23%. * Represented company on News12 NJ – Job Connection television program.

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  Whole Foods Magazine

  Jan 2005 - Dec 2006

  National Sales Manager

  * Responsible for the development and management of the food and HBC sectors of a national trade publication. * Generated 50% increase in sales for Food Sector business. * Increased Health and Beauty Care business approximately 10%. * Marketed and consulted food and HBC companies via advertising, merchandising and editorial programs. * Developed new business through trade shows and competitive sources.

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  Star 99.1FM

  Jan 2007 - Jan 2008

  Broadcast Consultant

  * Consulted businesses on how to effectively market themselves via radio advertising. * Created and increased business with Fortune 500 companies in the consumer product market. * Generated business via special marketing events and sponsorships. * Increased sales volume via networking events, cold calling and lead generation.

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  Ashley Publishing Group,LLC

  Jan 2008 - May 2012

  President

  Conducted informative orientations as a sales management and business development subject matter expert (SME) to educate sales staff for startup businesses in compliance to local, state and federal guidelines.*Designed customized curriculum on Negotiation for the New Jersey SBA Regional Center to stimulate student engagement while acquiring 90%+ success rate consecutively for a Women Job Readiness Program hosted by the Department of Labor (DOL).

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  Berkeley College

  Jan 2009 - Jun 2012

  Speaker and Presenter

  Played an integral role presenting essential life skills through educational presentations and group discussions that promoted personal development and self-awareness for multiple organizations - Board of Education and National Student Leadership.*Participated in workshops to guide future college graduates with comprehensive knowledge of life skill and goal setting strategies which resulted in increasing prospective applicants on an annual basis.

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  Onyx(Pre-IPO)

  Jun 2012 - Mar 2020

  Set stage for professional development and deployment of new sales division from conceptualization to implementation with critical oversight of design, delivery of training and content development for digital material that aligns with business needs.*Accelerated growth with 33% sales increase by devising product launch strategies to support new product development and brand advocacy initiatives while coordinating training facilitation across multiple departments including customer service, vendor relations and product training to maximize completive advantage.*Entrusted to develop a 30-90 day post onboarding survey utilized by human resources personnel that reduced employee attrition and turnover rates. Show less Strategically delivered sales leadership program in one-on-one, web-based and group settings to facilitate needs assessment, content and program development based on key performance indicator (KPI’s) metrics; partnered with senior executives to provide keen insight on training procedures. through critical observation and analysis of sales performance.*Honed talent with profound familiarity of products, services and markets to instruct critical thinking, negotiating and closing techniques while integrating a solution selling strategy and adapting the curriculum to increase seller effectiveness.*Fueled 12% sales growth with high closing ratio percentage securing new business opportunities byimplementing creative incentives which strengthened team cohesiveness and competitiveness. *Championed succession plan to identify and mentor high-potential sales employees for leadership roles that resulted in generating an additional 30% in revenue. Show less

  • Training Manager-ONYX

    Sept 2013 - Mar 2020

  • Sales Trainer

    Jun 2012 - Mar 2020
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  VC Direct

  Mar 2019 - Dec 2020

  Founder/President

  Cultivated/maintained partnerships with entrepreneurs and venture capitalists as a trusted advocate to deliver business solutions that involved digital sales and brand development for growing startups and early-stage companies by determining growth potential and risks for high return on investments (ROI’s).*Capitalized on digital publications which doubled sales force and boosted sales productivity while mediating capital raise deals to attain mutually-beneficial outcomes and connected with key stakeholders within Major League Baseball (MLB) and non-profit organizations to gain revenue-generating business relationships. Show less

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  Internet Brands

  Jan 2021 - now

  Sr.Sales Trainer
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  Internet Brands-Legal Division (Martindale-Hubbell/Avvo/Nolo)

  Mar 2022 - now

  Sales Training Manager