Danielle Gregerson

Experience

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  Impact Sports Marketing

  Sept 2013 - Aug 2014

  Marketing Team Member

  Impact Sports was my introduction to marketing programs during my freshman year at MSU. Together with my team, I assisted with developing a strategic brand awareness plan, launching social media accounts, and forming partnerships with local businesses. A significant achievement in this role was doubling the Impact Sports Facebook following in one week.

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  Michigan State University

  Mar 2014 - Aug 2016

  In this role, I worked with a team of five students in the Open Orders department to file purchase orders and invoices with sensitive information. As a teaching assistant for ADV 260, I worked with a team of three other TAs to track attendance and grade assignments, quizzes and exams. Additionally, I conducted a 20-minute presentation to highlight a brand management campaign, Opportunity Detroit. Loaned out keys, IDs, tools and cleaning suppliesCatered to residents to help provide them with an exceptional residential hall experience

  • University Services Student Office Assistant

    Mar 2015 - Aug 2016

  • Teaching Assistant

    Jan 2015 - May 2015

  • Service Desk Representative, Resident Education and Housing Services

    Mar 2014 - Mar 2015
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  Quicken Loans

  May 2014 - Aug 2014

  Detroit RiverFront Conservancy Intern

  In this role, I supported the programming team's efforts in planning and executing community events for 200 to 3,000 people. Additionally, I created press releases, media pitches, newsletters, and information cards to market the events to the public.

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  Public Relations Student Society of America (PRSSA)

  Apr 2015 - Apr 2017

  During my first year on MSU PRSSA's executive board, I co-coordinated with Wayne State University’s PRSSA Chapter to submit a bid to host a regional conference. Together, we developed a program outline to present to the Regional Conference Selection Committee and was granted a bid to host. I help lead a team that created a website (taleofdetroitrc.com) and social media accounts (Facebook, Instagram, Twitter) to advertise the event, established a sponsorship plan; which fundraised over $13,000 to cover program costs. Show less

  • President - Michigan State University Chapter

    Apr 2016 - Apr 2017

  • Regional Conference Coordinator - Michigan State University Chapter

    Apr 2015 - Apr 2016
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  Title Source

  May 2015 - Aug 2015

  Title Support Intern

  During my internship with Title Source (now Amrock), I created production reports to evaluate efficiency, developed a team yearbook and other internal marketing pieces to instill high team member morale, coordinated team building events, and shadowed multiple marketing, advertising and public relations teams throughout Quicken Loans and the Family of Companies. This position also served as my introduction to designing promotional materials in Adobe Illustrator, Adobe InDesign, and Adobe Photoshop. Show less

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  Ford Motor Company

  Sept 2015 - Dec 2015

  Team Member- College Ambassador Challenge

  The Ford College Ambassador Program was a competition between 8 universities to showcase the Ford brand at higher education institutions. As a team member, I helped develop a 15-second Instagram commercial to showcase college life at MSU with Ford, host a Ford Zipcar Test Drive event for charity with 150 attendees, and complete a social scavenger hunt to advertise Ford and Zipcar through Facebook, Instagram, Snapchat, Twitter.

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  Ford Motor Company

  May 2016 - Aug 2016

  Digital Marketing, Sales & Service Intern

  My primary intern project was to generate a digital marketing program to streamline the new vehicle sales process in dealerships. As I was developing the program, I visited 11 dealerships in the Chicago Region to learn digital, sales and FCSD processes. The final project included the creation of a Zone Manager Information Kit to supplement digital consultations with dealerships and a presentation of the enhanced digital marketing program to Great Lakes Market Area and Chicago Region Managers.

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  Martin Waymire

  Aug 2016 - Apr 2017

  Student Practitioner

  As an intern with Martin Waymire, I grew my knowledge of the digital communications field by learning the Google Ads platform, developing content for blogs and social media, tracking media coverage with Cision, and reporting campaign performance.

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  Airfoil Group

  May 2017 - May 2019

  After a year at Airfoil, I earned a promotion to the social media specialist position. In this role, I served as the lead social media client contact for two national brands, Comcast and Village Green. My duties included:1. Strategically reconstructing Village Green's social landscape2. Launching social media advertising campaigns3. Growing clients' social following, impressions, and engagements4. Managing influencer programs to increase brand5. Assisting with the execution of lead nurture campaigns Show less

  • Social Media Specialist

    May 2018 - May 2019

  • Social Media Coordinator

    May 2017 - May 2018
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  Sachse Construction

  Jun 2019 - now

  • Marketing Manager

    Jan 2022 - now

  • Marketing Strategist

    Jun 2020 - Jan 2022

  • Social Media Specialist

    Jun 2019 - Jun 2020