Rob White

Experience

• 

  Sound Publishing

  Aug 1999 - Feb 2010

  Publisher

  - Delivered and managed operations (marketing, editorial, circulation, and production departments) of five community news publications over my tenure at Sound Publishing. The publications included: Federal Way Mirror, North Kitsap Herald, Central Kitsap Reporter, Bremerton Patriot, and Northwest Navigator (Navy).- Managed a staff of 20 employees.- Developed accounts for largest revenue producing customers.

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  The E.W. Scripps Company

  May 2010 - May 2014

  Director of Account Development

  - Responsibilities include: local, key and national accounts advertising department, with over $6 million in annual revenue- Developed incremental revenue of more than $100,000 with two major accounts in the first 6 months with the Kitsap Sun.- Delivered new commercial account that had advertised with a competitor for over 10 years.- Successfully assisted in acquiring and contracting a multi-million dollar Navy publication from a competitor.

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  Standard-Examiner

  Jun 2014 - Aug 2014

  Director of Advertising

  - Responsible for developing and executing programs that drive customer loyalty and increase revenue across all digital and other media platforms.- Create training programs that improve the advertising department’s overall performance.- Maintain up-to-date knowledge of the market. Identify trends and develop solutions to grow market share.

• 

  The News Tribune

  Sept 2014 - Dec 2019

  Advertising Sales Manager

  - Lead the Retail Advertising Team across two different locations.- Responsible for developing and executing digital sales campaigns that drive new and incremental business to increase revenue.- Responsibilities include: local, key and national accounts within the advertising department, with over $10 million in annual revenue.

• 

  Salem Media Group

  Mar 2020 - Sept 2023

  General Sales Manager

  - Grow and maintain personal and sales team accounts while developing new local direct accounts in the Puget Sound area.- Prospect, directly sell and lead sales team in incorporating digital and broadcast advertising plans.- Responsible for hiring, training and leading the Media Strategist team to exceed monthly and quarterly revenue goals.- Forecast and develop weekly reports to executive team.- Accomplished continuous digital revenue growth year over year.

• 

  Olympia Broadcasters, Inc.

  Oct 2023 - Nov 2024

  General Manager

  - Lead the overall station operation, including sales, promotions, and marketing functions.- Ensure station profitability are in compliance with FCC regulations.- Prepare operational budget and monitor expenses for the stations.- Sets revenue goals for the Account Executives - Works collaboratively with local on-air talents and promotional staff to maximize station exposure- Represents stations at community events and ensures visibility within coverage areas.

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  CRISTA Ministries

  Dec 2024 - now

  General Sales Manager

  - Lead and oversee sales teams for KCMS, KCIS, and KWPZ to achieve annual revenue goals.- Develop strategies for ad sales, digital platforms, event sponsorships, and promotional opportunities.- Recruit, train, and provide leadership to account executives and sales managers, fostering teamwork and spiritual growth.- Collaborate with programming and promotion departments to align with organizational values and maximize revenue opportunities.- Manage budgets, forecast revenue, and maintain key relationships with clients and advertisers.- Reflect CRISTA's mission to serve with excellence, integrity, and Christ-centered leadership. Show less