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Nikkola Wichenko

Nikkola Wichenko

Marketing and Special Events Intern

Followers of Nikkola Wichenko421 followers
location of Nikkola WichenkoToronto, Ontario, Canada

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  • Timeline

  • About me

    Marketing & Brand Management | Consumer Insights & Data Analysis | Passion for creating an exceptional experience for clients and customers | Account Manager @ SALT XC

  • Education

    • Anderson University (SC)

      2013 - 2016
      Bachelor's Degree Business Administration and Management, General 3.81

      Activities and Societies: NCAA Division II Women's Tennis Competitor | Maintained Dean List's all 4 years, graduated Manga Cum Laude with 3.81 GPA | Member of Student Athletic Advisory Committee (SAAC) representing AU women's tennis team at school events and Anderson University at conference events with other schools in the South Atlantic Conference.

    • George Brown College

      2020 - 2021
      Postgraduate certificate Sport and Event Marketing 4.0

      Dean's List all semestersRelevant courses: Sport & Event Marketing Management, Event Planning & Management I and II, Sponsorship, Fundraising, Principles of Marketing Research, Personal Selling and Communications.This 12-month (three-semester) postgraduate program teaches students to leverage sports, entertainment and cause-related marketing to provide innovative marketing solutions. Students gain an understanding of the building blocks of a marketing plan by analyzing markets… Show more Dean's List all semestersRelevant courses: Sport & Event Marketing Management, Event Planning & Management I and II, Sponsorship, Fundraising, Principles of Marketing Research, Personal Selling and Communications.This 12-month (three-semester) postgraduate program teaches students to leverage sports, entertainment and cause-related marketing to provide innovative marketing solutions. Students gain an understanding of the building blocks of a marketing plan by analyzing markets, competitors and consumers to build solid promotional marketing plans. Show less

    • California State University, Los Angeles

      2012 - 2013
      Bachelor of Science - BS Kinesiology and Exercise Science 4.0

      Activities and Societies: Cal State LA's Women's Tennis Team Student Athletic Advisory Committee (SAAC) member Completed freshman year with a 4.0 GPA at Cal State LA studying Kinesiology and Exercise Science and competing on the NCAA Division II Women's Tennis Team. Transferred to Anderson University, SC for final 3 years.

  • Experience

    • Trafalgar Ales & Meads

      Apr 2015 - Aug 2015
      Marketing and Special Events Intern

      Conducted research to assess the validity and ease of implementing various marketing strategies and presented findings to senior management. Increased product awareness in the community and customer traffic into the retail store by leading special events throughout the GTA and creating buzz through managing all social media accounts.

    • Bison Transport Inc.

      Jun 2016 - Nov 2017

      Brokered and negotiated competitive rates, understanding client service expectations, and securing third party carriers on over 25 loads daily, while identifying new carrier opportunities by following up on new carrier leads to expand fleet capacity. Communicated daily with several carriers and Logistics Coordinators to design new and strengthen existing tracing strategies in order to efficiently trace and update information for 140+ orders per day, including monitoring load location for on-time delivery, and confirming pickup and delivery times and location.

      • Logistics Coordinator

        Jun 2017 - Nov 2017

      • Logistics Assistant

        Jun 2016 - Jun 2017

    • Panalpina

      Nov 2017 - Aug 2018
      Air Import Customer Service Agent

      Acted as a liaison to plan and coordinate customer shipments between overseas offices in Europe, Asia, South America and Australia, and customers domestic and internationally; this included customs clearance in Canada and final delivery of time and temperature sensitive freight in Ontario.

    • BGIS

      Jul 2019 - Oct 2019
      Sourcing Coordinator

      Led the installation and acted as the main point person with over 25 strategic vendors for a new Oracle Invoicing Tool; performed duties such as training vendors, resolving external issues, and rectifying invoice discrepancies.

    • The Royal Windsor Pub & Eatery

      Jan 2020 - Sept 2020
      Bartender and Server

      Provided optimal guest experience by seating guests, taking and serving orders, preparing alcoholic beverages, and removing dinnerware promptly and with a positive attitude. Managed orders and accompanying financial transactions using digital Point of Sale system. Compiled nightly sales figures and profits and accurately completed accounting tasks.

    • Coloplast

      Aug 2020 - Feb 2021
      Consumer Marketing Administrator

      Manage offline advertisements with print and digital publications by designing and updating ads and communicating with publications. Update Coloplast Canada website pages through EpiServer. Monitor marketing campaigns through Google Analytics and Salesforce, ensuring viability and success of campaigns.

    • My Wine Canada

      May 2021 - Aug 2021
      Digital Marketing Manager

      Created content for and managed MWC's 3 social media channels (Facebook, Twitter and Instagram). In 3 months, I increased Facebook post reach by 27% and Instagram post reach by 32%.Built weekly and monthly social media campaigns in MailChimp and WordPress with the goal to drive customers to MWC website to increase wine and spirit sales.

    • Haywood Securities Inc.

      May 2021 - Nov 2021
      Administrative Assistant

      Assist in opening new client accounts within Canada and the US, manage document flow internally and with the client, and ensure all client files are up-to-date.

    • MLSE (Maple Leaf Sports & Entertainment Partnership)

      Nov 2021 - Jun 2023
      Promo Team

    • Lumency Inc.

      Nov 2021 - Sept 2022

      • Account Manager, Experiential Marketing

        Mar 2022 - Sept 2022

      • Account Coordinator, Experiential Marketing

        Nov 2021 - Mar 2022

    • SALT XC

      Sept 2022 - now
      Account Manager, Experiential & Shopper Marketing

  • Licenses & Certifications

    • Advance as a Digital Marketing Specialist

      LinkedIn
      Dec 2023
      View certificate certificate

    • Develop the Skills to Manage Others Effectively

      LinkedIn
      Nov 2023
      View certificate certificate

    • Beginner & Advanced Google Analytics Certificate

      Google Analytics for Business
      Apr 2020

    • Smart Serve Certified

      Smart Serve Ontario
      Jan 2012

    • SEO Foundations

      National Association of State Boards of Accountancy
      Apr 2021

  • Volunteer Experience

    • Team Lead and Event Coordinator

      Issued by Sweat and Sip on Sept 2020
      Sweat and SipAssociated with Nikkola Wichenko