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Minaal Rita

Minaal Rita

Content Writer intern

Followers of Minaal Rita2000 followers
location of Minaal RitaNew York City Metropolitan Area

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  • Timeline

  • About me

    Brand & Marketing | Published Author

  • Education

    • S.G.K.M International school

      2006 - 2010
      Middle School Diploma Business/Commerce, General

    • MICA | The School of Ideas

      2019 - 2020
      Higher National Diploma Mass Communication/Media Studies

    • Columbia Business School

      -
      Executive MBA Digital Communication and Media/Multimedia

      Digital Marketing: Customer Engagement, Social Media, Planning & Analytics

    • Ramnarain Ruia College - Mumbai

      2013 - 2016
      Bachelor’s Degree Bachelors of Mass Media

      1. Specialization: Advertising2. Visited 7 universities in the USA as a part of the 1st Penn-hub visit by Ramnarian Ruia College (2015).3. Public Relations Department Head for the Media Festival: Tilt Shift, 2016.4. PR Team Leader for the College Cultural & Media Festival: Tilt Shift (previously, Maadhyam)5. Contingent Leader for the Public Relations Team for the Annual Festival, Utsav-Aarohan 2015-16.

    • Pace University - Lubin School of Business

      2021 - 2023
      Master of Science - MS Social Media and Mobile Marketing

  • Experience

    • The Indian Wire

      Apr 2014 - Sept 2014
      Content Writer intern

      - Curated blogs and articles for Delhi, Bangalore cities - Gained in depth knowledge about SEO and keyword research and application- Co-ordinated with various writers across different regions of India and managed to compile content until or before deadline as per assignment

    • Ascian Consultancy

      Apr 2014 - Nov 2014
      Research Analyst and Conent Management Intern

      - Curated blogs and articles in fiction and non fiction genre- Created character sketches in various instances - Application of SEO knowledge and worked on getting the website page ranking on Google on first page organically- Learned and created keywords that boost visibility of website on search engine- Prepared website content and updated the company brief

    • VVIDIA

      Dec 2014 - Jun 2015
      Junior Content Executive

      Worked as a Junior Content Executive at VVIDIA Communications- Metadata Management- Publishing content via CMS on various platforms and products- Planning and executing deliveries in line with the content calendar and business requirements- Creating a weekly and monthly content reports- Knowledge of creative writing for social media platforms to publish content that has been analysed and edited - Acquire basic Knowledge of video editing and Photoshop- Acquire Advance knowledge of Microsoft Excel and Power point presentation.- Associated with brands like Al Jazeera, Chic TV, Sony Music, Times Music, Zoomin Show less

    • Desert Group

      Oct 2016 - Nov 2019

      • Head of Marketing and Public Relations

        Sept 2016 - Nov 2019

      • Social Media Marketing Specialist

        Oct 2016 - Sept 2017

    • Khaleej Times

      Apr 2019 - Apr 2019
      Contributing Writer

    • Aurora The Agency

      Nov 2019 - May 2020
      Social Media Executive

      Worked on brands like Maje, Zaroob, Abu Dhabi Culinary Season, Fujifilm Instax Middle East, BurJuman, Theatre by QE2, Al Ain Square, Injazat, Zaroob, Aurora etc.

    • Lite Bite Foods Pvt Ltd

      Jul 2020 - Nov 2020
      Marketing And Public Relations Specialist

    • Banke International Properties LLC

      Dec 2020 - Apr 2021
      Marketing Communications Specialist

    • HoliCHIC by Megha

      Mar 2021 - Feb 2022
      Partnerships Manager

    • Apex Clean Energy

      Jun 2022 - Nov 2022

      - Worked on a video campaign partnering with Special Olympics Illinois to aid athletes like Rachel reach full potential ( Link: https://youtu.be/0N49KLap3j8)

      • Fall Marketing and Communications Intern

        Aug 2022 - Nov 2022

      • Summer Marketing and Communications Intern

        Jun 2022 - Aug 2022

    • Pace University

      Aug 2022 - May 2023
      International Admissions Assistant

    • Healing Schools Project

      Jul 2023 - Sept 2023
      PR and Communications Intern

    • Bacchus Agency

      Jul 2023 - Sept 2023
      Public Relations Intern

    • Effie Worldwide

      Sept 2023 - now
      Social Media Coordinator

  • Licenses & Certifications

    • Google Analytics 4 (GA4) Essential Training

      LinkedIn
      Nov 2022
      View certificate certificate

    • Key English Test

      University of Cambridge

    • Inside LVMH

      LVMH
      Dec 2024

    • Preliminary English Test

      University of Cambridge

    • Introduction to Search Engine Optimization

      University of California, Davis
      Jul 2020
      View certificate certificate

    • Digital Marketing: Customer Engagement, Social Media, Planning & Analytics Course

      EMERITUS Institute of Management
      Aug 2017

    • Google Analytics for Beginners

      Google
      Jul 2020
      View certificate certificate

    • Microsoft Advertising Search Certification

      Microsoft
      Mar 2023
      View certificate certificate

    • Certified Scrum Professional®-ScrumMaster

      Scrum Alliance D-A-CH e.V.
      Apr 2024
      View certificate certificate

  • Honors & Awards

    • Awarded to Minaal Rita
      Promising Employee Award Dubai Garden Centre Dec 2018

  • Volunteer Experience

    • Director of Marketing

      Issued by Lubin Graduate Marketing Society on Sept 2022
      Lubin Graduate Marketing SocietyAssociated with Minaal Rita

    • Human Resources Director

      Issued by Lubin Graduate Marketing Society on Feb 2022
      Lubin Graduate Marketing SocietyAssociated with Minaal Rita

    • Public Relations Coordinator

      Issued by Ramnarain Ruia College - Mumbai on Jun 2014
      Ramnarain Ruia College - MumbaiAssociated with Minaal Rita