Kriti Arora

Experience

• 

  Concentrix

  Jan 2016 - Oct 2018

  Google ads optimizer

  I was hired as a Senior Analyst for Analyzing and Reporting the performance of Large Business Google Clients, preparing pacing reports for targeted campaigns, keeping track of the pacing rate (under pacing/over pacing), check for the opportunities in the account for improvement and make the relevant suggestions basis the analysis. Soon after completing my tenure, I was promoted as a Data and Quality Analyst where my KRAs were Training, knowledge management and skill improvement Experience in Quality Auditing, RCA, 5 Why’s Study, T&M & Quality Framework Development. Show less

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  Cognizant

  Jan 2019 - Nov 2021

  Account Manager

  Optimization of Search, Display, shopping and YouTube Campaigns.Creation of new campaigns, ad groups, ads and keywordsDeep dive into the account, looking for the right opportunities and optimising the account.Use of tools such as Google analytics, data studio, keyword refinery etcQuality auditing the optimization for the team before implementing the same and providing them with time to time upskill trainings and refreshers for knowledge enhancement, updates and more.

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  Publicis Groupe

  Nov 2021 - now

  • Group Head

    Sept 2024 - now

  • Business Manager

    Nov 2021 - Sept 2024