
Maria Kalczyńska
Assistant Researcher in the Marketing Studies and Network Development department

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About me
Global & Regional Marketing Manager | B2B2C | Go to Market Strategies | Business Development | Trade Marketing | FMCG | ex-Unilever | ex-Novonesis | Consumer Health | Haleon
Education

IAE Toulouse, Ecole de Management de l'Université Toulouse 1 Capitole
2010 - 2012Economie et gestion Business/Managerial EconomicsActivities and Societies: Volley-ball

Copenhagen Business School
2013 - 2016Business, Language and Culture Business and Development StudiesActivities and Societies: Volley-ball, Oikos Copenhagen Obtained an A (12) on Master Thesis Dissertation which investigates the role frugal innovation plays in Indian pharmaceutical companies business models. Included an extensive field research in India.The overall Masters degree included international business with a strong focus on developing countries and emerging markets: -Managing FDI projects, -Development intervention, -Business strategy in developing countries, -Marketing: CSR, CRM, -Research methods with… Show more Obtained an A (12) on Master Thesis Dissertation which investigates the role frugal innovation plays in Indian pharmaceutical companies business models. Included an extensive field research in India.The overall Masters degree included international business with a strong focus on developing countries and emerging markets: -Managing FDI projects, -Development intervention, -Business strategy in developing countries, -Marketing: CSR, CRM, -Research methods with writing strategies. Classes taught both in English with a general developmental focus and in French with a focus on Africa. Following my interests in Latin America's development I also attended classes thought in Spanish. Show less

Universitat Pompeu Fabra
2012 - 2013Bachelor of Business Administration (B.B.A.) Business/Managerial EconomicsActivities and Societies: Volley-ball Full year Erasmus exchange in Business Administration at UPF. Main subjects taught both in Spanish and in English including: -Marketing, -Psychology and business,-Strategic management.

Uniwersytet Warszawski
2009 - 2010Makrokierunek- Foreing languages and cultures Foreign Languages and Literatures, GeneralActivities and Societies: Part of Rotaract Warsaw group.
Experience

Aéroport Toulouse-Blagnac
Mar 2012 - May 2012Assistant Researcher in the Marketing Studies and Network Development department3 months internship as project manager responsible for analysing the demand for a new direct flight route.

Young Guns
Jun 2012 - Aug 2012Personal AssistantPersonal Assistant in a music management company providing bespoke entertainment for events, creating music groups from concept and developing music with major brands.

Shopbox
Nov 2013 - Feb 2014Personal Assistant to the FounderI helped the company to grow into new markets via strategic partnerships. -Finding potential investors, -Maintaining relations with current clients,-Drafting business plans. As a PA to Christian Zigler I was also in charge of many organizational tasks (meetings preparation, seeking relevant information and any ad hoc activities).

Embassy of the Republic of Poland in Argentina
Sept 2014 - Dec 2014InternAssistance in political, economic, cultural and consular affairs. -Drafting reports from multilateral meetings,-Writing documents concerning international relations between Argentina and Poland, as well as between Argentina and the US, Uruguay and Paraguay.-Specific focus on the economic state of Argentina, the inflow of FDI into the country and its bilateral relations with the USA and Poland,-Translation and correction of consular documents.

Milestone Systems
Jun 2015 - Jun 2016Associate Sales Supporter-Project management: organisation of campaigns for the EMEA region, planning of activities for the team, and work structuring.-Responsible for sales lead qualification primarily in Spanish and French speaking markets.-Lead Management in selected countries.-Event recruiting and follow ups.-Interaction with potential and existing customers and partners.

GreenChar
Jun 2016 - Jul 2016AssociateI worked on projects that aimed at promoting clean energy and empowering women, mainly from the slums. Building their confidence and the understanding of how to manage their own small businesses is a task far more difficult to put into reality than it seems on paper. It has been a very enriching experience and a real chock with the African business culture.

Unilever Food Solutions
Sept 2016 - Jun 2020UFLP is a graduate program designed to develop future leaders. The program encompasses rotations within and across functions in an accelerated learning environment.1st rotation - field force (5months)2nd rotation - senior trade marketing specialist (1,1 year)- Global marketing plans adaptation to local clients needs- Exploration of new sales channels3rd rotation - project marketing manager (1year) - Brand entry strategy into the new categories- New products launch in 3 different markets- Creation & implementation of sustainability strategy for the biggest food brand in Poland Show less
Marketing Specialist Food
Jan 2019 - Jun 2020Unilever Future Leaders Program
Sept 2016 - Dec 2018

Novozymes
Jun 2020 - May 2024Marketing Strategy creation and execution within Househoold Care, Consumers Bio-solutions, Novozymes largest division (supplying enzymes and unlocking claims to Unilever, P&G, RB, Henkel...)Main Responsibilities:• Regional Strategy• Product Portfolio Ownership (Incl.Strategic Pricing)• Business Development (launch of new products and concepts in the region)• Customer Pitches & Workshops for large and midsized FMCG companies• Market & Consumer Research• Digital MarketingHeaded Novozymes’ visibility in the industry within EuropePart of Industry Group Management TeamRun a group of 4 Marketing Assistants Show less
Regional Sales Marketing Manager (Europe)
Jan 2022 - May 2024Business Development Manager
Jun 2020 - Jan 2022

Haleon
Nov 2024 - nowGlobal Marketing Manager
Licenses & Certifications
- View certificate

Business Analysis Techniques for Business Transformation
LinkedInOct 2024 - View certificate

Scrum: The Basics
LinkedInDec 2024 - View certificate

Marketing Foundations: Ecommerce
LinkedInAug 2024 - View certificate

SEO: Ecommerce Strategies
LinkedInSept 2024 - View certificate

AI-Powered Presentations: Crafting Compelling PowerPoints with ChatGPT and Copilot
LinkedInAug 2024 - View certificate

Ecommerce Fundamentals
LinkedInAug 2024 - View certificate

How to Research and Write Using Generative AI Tools
LinkedInOct 2024
Volunteer Experience
Mentor
Issued by Copenhagen Business School on Sept 2020
Associated with Maria KalczyńskaClub member
Issued by Rotaract on Dec 2009
Associated with Maria KalczyńskaCommunication Manager
Issued by oikos Copenhagen on Nov 2015
Associated with Maria Kalczyńska
Languages
- poPolish
- frFrench
- enEnglish
- spSpanish
- itItalian
- poPortugais
- daDanish
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