
Ji Whan Yoon

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About me
Business Planner @ Microsoft | MBA
Education

University of Virginia Darden School of Business
2019 - 2021Master of Business Administration - MBA
Seoul National University
2012 - 2014Master of Science - MS
Hanyang University
2005 - 2012Bachelor of Science - BS
Experience

Hyundai Mobis
Dec 2013 - Apr 2019Developed business opportunities and managed commercialization for the emerging autonomous vehicle market• Negotiated with global providers of digital-signal-processor services for Advanced Driver-Assistance System products, including Intel and Texas Instruments, to secure a contract• Developed a new image recognition module for self-driving cars and reviewed its compatibility with various global suppliers, leading to executive-level discussions on its potential annual revenue• Established and maintained a strategic relationship with KT, one of the largest telecommunication companies in Korea, to collaborate in a self-driving tech partnership, a 3-year V2X (Vehicle-to-Everything) joint research initiative• Created a prototype for a connected car infrastructure as a hands-on developer with an engineering team and implemented technology for 18 autonomously circulating buses at the 2018 Pyeongchang Olympics Show less Managed bidding strategy and product development processes in various cross-functional business settings• Spearheaded the bidding strategy and price for the Multi-Function Camera and Smart Parking Assist System by analyzing intricate data from past biddings and competitor investment, contributing significant sales revenue per annum• Led multi-functional teams including R&D, Logistics, Procurement, Quality Control, Marketing, and Finance to meet customers’ needs and market trends, increasing the customer retention rate and market share by 35% and 25%• Discovered feasibility of Ethernet Switch Camera and Blind Spot Warning System and presented findings to senior management and executives to win approval; added new revenue stream of multi-million dollars• Reshuffled vendors and products to exploit supplier competition in market; resulted in a 24% cost reduction and a 15% profit increase, enhancing price competitiveness• Analyzed design specifications and market price of competitors’ 3,000+ electronic components and determined optimal price for Ultrasonic Sensors in annual negotiations, prompting the turnaround from 5% loss to 6% profit• Initiated monthly conferences on feedback and long-term business strategy in the car industry, eliciting shared vision and interaction between business and tech subject matter experts; consolidated three research projects, saving multi-million dollar R&D cost Show less Enhanced sales by developing and consolidating forecast models and supply chains for nascent commercial self-driving industry• Modeled customers’ estimated procurement criteria scoring system by quantifying secured or failed bidding records of the past 9 years, increasing the likelihood of securing contracts by 11%• Improved efficiency in supply management by conducting analysis of 5 years’ worth of accumulated sales data to reassess demand-driven safety stock, leading to a 12% increase in sales forecast accuracy and a 65% increase in inventory turnover• Planned new business models based on automobile future trend analysis with R&D, Marketing, and Product Management; contributed to the launch of dash camera business of multi-million dollars per annum• Led an initiative project to enhance sales teams’ core competency; built a learning platform for 36 sales department members to develop expertise in product design specification and share insight into future car industry Show less
Self-Driving Car Business Developer
Jan 2017 - Apr 2019Senior B2B Sales Manager - Autonomous Driving System
Oct 2015 - Dec 2016B2B Sales Manager - Mechatronic Systems
Dec 2013 - Sept 2015

Microsoft
Jun 2020 - Aug 2020Category Marketing MBA Intern, Xbox• Led a specific audience targeted Go-to-Market strategy and execution for the new console launch• Renovated subscription Power BI dashboard with user needs research, increasing the dashboard usage by 150%• Conducted gift card market research and launched Xbox gift cards with new designs, generating more demand by 20%

Microsoft
Aug 2021 - Mar 2024Category Manager, Xbox• Led long-term strategic initiatives in subscription business, such as new Game Pass SKU launch or customer endpoint optimization for long-term growth in revenue and gross margin• Led short-term strategic initiatives in subscription business, such as restructuring Game Pass trial offers, retail promotions, price increase, growing subscribers by +37% and revenue by +40% over 3 years• Orchestrated multi-billion dollar business’ financial analysis including budgeting and forecasting by developing the most logical models that are used by entire Xbox global teams, making significant impact on KPIs• Initiated communication improvement between different global regions and teams including product management, marketing, sales, operations and engineering, driving more transparency, less silos, and clear shared goals• Managed crucial business trackers and reports for performance reviews, providing key insights in subscriptions such as ending balance, market trend, growth drivers, etc to various stakeholders from sales representatives to VPs• Optimized Xbox gift card in SKU mix, margin structure and presentation, boosting revenue• Developed regionally catered Go-To-Market strategies for subscriptions and gift cards, increasing growth adds, conversion and retention rate• Managed distribution partners for retail gift card and Game Pass, cutting down annual production cost significantly• Started entirely new partnerships with telecommunication companies and banks, reaching over 100M new audiences Show less

Microsoft
Dec 2024 - nowSenior Business Planner, XboxBuilding business strategy to expand gaming platform off console
Licenses & Certifications
- View certificate

The Structured Query Language (SQL)
University of Colorado BoulderOct 2024 - View certificate

Introduction to Financial Accounting
University of PennsylvaniaAug 2018
Languages
- enEnglish
- koKorean
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