William Yeske

William Yeske

District Manager

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location of William YeskeWashington DC-Baltimore Area

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  • Timeline

  • About me

    Author | Marketing Strategist | Storyteller

  • Education

    • U.S. Army Special Operations Center of Excellence

      2010 - 2014
      Special, Irregular and Counterterrorist Operations

      The U.S. Army John F. Kennedy Special Warfare Center and School, the U.S. Army’s Special Operations Center of Excellence, trains, educates, develops and manages world-class Civil Affairs, Psychological Operations and Special Forces warriors and leaders in order to provide our nation with highly educated, innovative and adaptive operators.

    • University of Connecticut

      2001 - 2002
      Bachelor of Business Administration (B.B.A.) Business Administration and Management, General
    • Cornell University

      2019 - 2020
      Marketing
    • Towson University

      2017 - 2019
      Bachelor of Science - BS Business Administration and Management, General 3.054

      Activities and Societies: Outstanding Graduate Recognition Award Fall 2019 - Digital Marketing Competition Fall 2019 - Sales Competition Fall 2019 - Live Case Study Finalist

    • Columbia Business School

      2022 - 2023
      BUSINESS, MANAGEMENT, MARKETING, AND RELATED SUPPORT SERVICES

      CMO based executive education classes focused on management of executive marketing functions.

  • Experience

    • Bob Marino Aftermarket Specialty Company

      Jul 2002 - Feb 2003
      District Manager

      Maintain and ensure excellent customer satisfaction and attention to detail. Managed employees and technicians to optimize labor for ultimate efficiency. Trained and coached employees on duties, meet, greet, and delivery of customer vehicles. Monitored employee performance, inventory and supplies. Recruited and hired staff. Ensure customer satisfaction on all service customers. Manage overall vehicle flow and production. Increased amount of active contracts and brought in new clientele.

    • AutoTechnic

      Feb 2003 - Aug 2005
      Automotive Technician

      Diagnose, estimate, and repair of customer and team vehicles; track support; fabrication; high performance testing and tuning; and inventory.

    • No Limits Racing

      Aug 2005 - Jun 2007
      Team Manager

      Management and logistics of a professional rally racing team that operated from coast to coast within the continental United States, team marketing and branding, and event coordination.

    • Circuit City

      Jun 2007 - Feb 2008
      IT Specialist

      Responsible for providing technical assistance and support related to computer systems, hardware, or software. Respond to queries, runs diagnostic programs, isolate problems, and determine and implement solution. Install, modify, and repair computer hardware and software.

    • 82nd Airborne Division, U.S. Army

      Mar 2008 - Mar 2011
      Infantryman

      Performed as a member of a fire team during drills and combat; aided in the mobilization of vehicles, troops and weaponry; assisted in reconnaissance missions; used, maintained, and stored combat weapons. Completed a year long deployment in Afghanistan participating in Operation: Enduring Freedom; conducted numerous amounts of patrols during day/night missions as a machine gunner and Radio Telephone Operator. Received an Army Commendation Medal for exemplary performance during time overseas. Was responsible for over 6.5 million dollars worth of equipment while over-seas and was able to successfully maintain and track all equipment. Integrated new standard operating procedures that enabled successful communications during combat operations while in combat theater. Show less

    • U.S. Army John F. Kennedy Special Warfare Center and School

      Mar 2011 - Oct 2013

      Enhanced organization's effectiveness and efficiency by defining, delivering, and supporting strategic plans for implementing information technologies; completed projects by coordinating resources and timetables with main office; conducted system audits of technologies implemented; implemented disaster recovery and back-up procedures and information security and control structures; Created information technology strategies, policies, and procedures by evaluating organization outcomes; identified problems and anticipated requirements needed for future success. Show less

      • IT Project Manager

        Aug 2012 - Oct 2013
      • Special Forces Student

        Mar 2011 - Aug 2012
    • US Army Special Warfare Center (SWC)

      Oct 2013 - Dec 2014
      Civil Affairs Trainee
    • 82nd Airborne Division, U.S. Army

      Dec 2014 - Oct 2015
      Platoon SGT

      Primary Duties include management, training, and administrative actions for over 20+ personnel. On multiple occasions, filled in for positions two grades above during meetings with higher command. Served as the unit Environmental Compliance Officer and corrected multiple deficiencies within the unit while saving money by utilizing little known resources that recycled expensive equipment from deploying and deployed units to units in need of such equipment to be in compliance. Served multiple times as a range safety officer during training with the Battalion. Ensured the unit's diversity of skills by making sure the soldiers under my command were certified and trained in skills such as certified military vehicle drivers, field sanitation, CBRN, DTS, RTO, CLS, Combatives, PRC, Ranger, and Combat Swimmer. Show less

    • United States Army Civil Affairs and Psychological Operations Command

      Nov 2015 - Oct 2018
      Civil Affairs NCO

      Responsible for supporting overseas contingency operations, overseas deployments for training in worldwide theater operations, combat training center rotations, and battalion ­level airborne operations; supports civil/­military operations including humanitarian assistance, foreign nation support and support to civil administration; trains team members in tactical skills; assists in preparation and load-out of equipment for missions and conducts pre-­mission inspections; gathering information and atmospherics of operational area; participates in analysis, planning and production of civil affairs estimates, reports, orders and briefings. Show less

    • No Limits Motorsports

      Jan 2016 - now
      Project Consultant

      Motorsports startup that specializes in regional level events. In charge of logistics, social media marketing, and acquiring new sponsorship proposals.-Successfully ran a social media campaign that grew 50,000 followers in a period of 6 months with a 92% retention rate.-Created original content that receives high recognition ratings from target audiences.-Worked consistently in Google AdWords campaigns and other PPC Marketing tools.

    • No Limits Marketing Group

      Dec 2019 - now
      Managing Director

      No Limits Marketing Group (NLMG) was founded to help small businesses survive and compete during the COVID-19 pandemic. It uses a combination of modern marketing techniques coupled with a non-lethal targeting framework learned while serving in the military to provide clients with winning strategies.

    • Casemate Group

      Nov 2022 - now
      Book Author

      Wrote and directed the marketing campaign that has resulted in a bestseller with a consistently performing record that continues to see growth.Established a social media following of over 30,000 fans of the book across channels within a year's time period.Gained speaking experience with over 60+ podcasts and media appearences to date.Worked with veteran community initiatives in both private and government sectors to provide a combat veteran's experience that shows a picture that most will never open up to or talk about. Show less

  • Licenses & Certifications

    • Digital Marketing Certificate

      Cornell University
      May 2020
    • Microsoft Office Specialist

      Microsoft
      Mar 2017
      View certificate certificate
    • Chief Marketing Officer Program

      Columbia Business School Executive Education
      Feb 2023
      View certificate certificate
    • Persuasion

      Columbia Business School Executive Education
      May 2023
      View certificate certificate
    • Inbound Marketing

      HubSpot
      Mar 2019
      View certificate certificate
    • Mimic Pro

      Stukent
      Apr 2019
      View certificate certificate
    • Certified Facility Maintenance Manager

      Association for Facilites Engineering
    • Mastering Customer Insights (Online)

      Columbia Business School Executive Education
      Jul 2023
      View certificate certificate
    • Customer Experience Strategy (Online) - Design and Deploy a Successful CX Plan

      Columbia Business School Executive Education
      Sept 2023
      View certificate certificate
    • Google Analytics Individual Qualification

      Google
      Apr 2020
  • Volunteer Experience

    • Veteran Mentor

      Issued by RacingforHeroes.org 501c(3) on Aug 2018
      RacingforHeroes.org 501c(3)Associated with William Yeske
    • Web Developer

      Issued by Veteran Peer Groups on Nov 2020
      Veteran Peer GroupsAssociated with William Yeske
    • Founding Board Member

      Issued by Rally for the Troops on Feb 2016
      Rally for the TroopsAssociated with William Yeske