Experience

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  Communication resources

  Jan 1998 - Dec 1999

  Editor in chief

  I managed and headed a team of three editors in Singapore and Malaysia for The Web magazine. My role was to revamp the entire content and design. I also had to look at means of increasing subscription rates. During my tenure, together with my subscription manager, we helped to increase our local subscription rate to 73% in June 1999 from its 35 to 40% range in previous years. With the new editorial direction, I also had to review the sales executives’ strategy in achieving their targets, too. Moreover, my editorial team had to empower the sales executives with the knowledge of the magazine’s new editorial positioning and direction in order to sell content and render support to our clients in the long run. In Dec 1999, my management signed an agreement with Singnet to publish Planet-e magazine and pulled the plug on The Web magazine. Show less

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  Mph / blu inc magazines

  Jan 2000 - Mar 2003

  Editor, upload magazine

  I created Upload magazine, a monthly gadgets/technology magazine that was distibuted free at 110 locations (namely cafe, clubs, bars, restaurants) in Singapore. It delved in gadgets, music, movies, hip places, websites, games and everything trendy for the MTV generation. It was bought over by MPH (then in 2000) and my team of 10 people joined the publishing group. MPH was then rebranded to Blu Inc in 2002.

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  Live-e.com

  Jan 2000 - Dec 2000

  Editor in chief

  I managed and headed a team of four editors and twenty freelancers for an entertainment and lifestyle youth portal in Singapore. I also had to oversee editorial content for Malaysia and Thailand. I worked and liaised with numerous content partners and technology clients. June 2000, I founded Upload magazine, another division of Live-e.com. This was to provide additional revenue to the online portal, and it was to further add a “physical and tangible” branding for the company as a whole. We launched in June 2000 with 30,000 copies distributed free at 150 locations in Singapore. I wore many hats from being an Editor for Live-e.com and Upload magazine. With the Dot.com bomb in late 2000, Live-e.com had to think about selling off Upload magazine to repay its debts. Show less

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  Hill & knowlton singapore

  Feb 2004 - Sept 2004

  Consultant

  Managed clients for HP (PSG) and Motorola handsets. Interfaced between client and media, planned events, media tracking, brainstormed for ideas, et al.

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  Technology communications pte ltd

  Oct 2004 - Aug 2005

  Editor

  I edited Channels Asia a regional IT magazine covering the channels and distribution of IT services and products. I also helmed FLASH magazine, a consumer IT title targetting young people. It dealt with gadgets, movies, music and trendy places to hang out. The magazine folded because of a lack of funds.

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  Panpac lifestyle magazine pte ltd

  Sept 2005 - Sept 2007

  Editor

  I edited stories, styled interior shoots and managed the editorial work and budget for Singapore's second most popular home/interior magazine - Home Concepts Singapore. The magazine had a print-run of 25,000 copies monthly and was distributed across 36 Singapore hotels, 18 well-known country clubs and 8 major property developers. I left the company because I was headhunted by Singapore Tatler.

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  Editor, edipresse plus

  Sept 2007 - Jun 2010

  Editor

  Editor for special projects (EDIPRESSE PLUS): Singapore Tatler Homes (quarterly), Singapore Tatler Weddings (annual), Singapore Tatler Best Restaurants Guide (annual), Singapore Tatler Best Restaurants Guide Regional (annual), Singapore Tatler Best of Singapore (annual), Singapore Tatler MenMode (bi-annual), Boat Asia, Homes of De Dietrich (annual), Luxedining.com (weekly), Luxedining EDM (weekly)

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  Nokia singapore

  Jul 2010 - Jan 2011

  Corporate communications manager sg, nokia singapore

  Singapore communications manager for Nokia. Launched 6 phones in Singapore, notably the C6, C7 and N8, to name a few. Managed media relations, tracked responses, planned media events, worked with Text100 agency on PR plan for the year, etc.

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  Lexicon publishing pte ltd

  Jan 2011 - Oct 2011

  Managing editor

  Managing Editor for Wine & Dine Singapore (26 years old, then in 2011), Home Concepts Singapore (16 years old, then in 2011), Wine & Dine's Top Restaurants Guide Singapore and Wicked (an annual luxury home/interiors magazine).

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  Ezyhealth holdings pte ltd

  Nov 2011 - Jul 2014

  Senior editor

  I was the senior editor for Ezyhealth magazine and Medical Grapevine. Ezyhealth was Singapore’s leading health magazine back in 2012. I led a small team of four editorial and creative persons. I interviewed many doctors and medical experts for both magazines’ stories. I worked with a sales director and three sales managers to bring in revenue through our editorial support and advertorials. I helped to organise two Ezyhealth events for my clients, with the help of my sales and editorial teams. I also edited a sleep book written by renowned sleep expert Dr Kenny Pang. I left because Singtel headhunted me to launch an enterprise technology portal. Show less

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  Singtel

  Aug 2014 - Jan 2015

  Editor, web content

  I was head hunted by Singtel to plan, develop, source, write and edit an enterprise portal called www.ideazcanvas.com for a 6-month period. The portal provided knowledge-based topics such as networking, mobile, big data, telephony, mobile apps, 3G/4G, where the information could be shared across Singtel’s associates namely Indonesia (Telkomsel), Philippines (Globe), Thailand (AIS), Australia (Optus) and Africa (Airtel). Content silos include Mobile Broadband, LTE/4G, Over-the-air, Product Innovation, Pricing, Roaming, Data Analytics, Customer Lifecycle Management, Content and Apps, Partnerships and Alliances, Regional Collaboration, to name a few. The portal was launched in Nov 2014. Show less

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  Honestbee

  Jan 2015 - Mar 2017

  Content manager

  I was hired as Content Manager for HonestBee, a new start-up that was going to change the grocery and food delivery service industry in Singapore. Its core business was about concierge service for delivery of groceries to Singapore homes. HonestBee was set to expand in the region namely Malaysia, Taiwan, Indonesia, Japan, Philippines. Its other business was its parcel delivery service for B2B clients. My day-to-day role was to manage, curate, plan and write content for HonestBee’s food blogs, food channels, print collaterals, social media posts, videos, menus, partner’s sites, to name a few. I had to manage a small team of writers to plan, coordinate and execute the content. Show less

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  Lazada

  Apr 2017 - May 2018

  Regional communications manager

  I was tasked to manage, plan, curate, and create lifestyle stories for six country PR heads (Malaysia, Hong Kong, Vietnam, Thailand, Philippines, Indonesia) to adapt/follow for their PR campaigns and across all social media platforms. I planned, wrote, and edited internal articles on Lazada’s blog. I worked with Lazada regional PR to write and edit their C-level Executives' bios, messaging, quotes for media, opinion pieces in magazines, etc. I also managed media requests for C-level executives. I worked on strategic messaging to promote Alipay on Lazada (i.e., write in simple layman English to teach people how to use Alipay and the benefits) – blogs, press releases, content marketing, etc. Show less

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  Lux inc integrated media

  Jun 2018 - now

  Managing editor

  I currently manage two luxury print periodicals – Yacht Style and Palace magazine. I help to plan stories and budgets; commission editorial work to freelancers; work with sales on editorial-sales strategies with commercial value; work with art team to produce layouts, collaterals, supplements; manage yachting and property stories on www.luxuo.com. On the digital side, I delve deep into digital data and community management for key industries - Luxury yachts, luxury properties, luxury furniture, finance, cryptocurrency, family estate, citizenship investment, etc. We also fine-tune our SEO for www.luxuo.com to get better ranking on Google and we analyse our site’s data and keep traffic numbers up. I work with a small team to manage, analyse, develop, plan, curate, and create content for all our print magazines, digital stories, and social media platforms. Show less