Experience

• 

  Publicar do brasil

  Feb 2007 - Apr 2011

  Process analyst

  - Daily verification of updates and indexing on GuiaMais.com Portal.- Conducting tests requested by IT to validate functionalities on the GuiaMais.com Portal.- Providing support to internal and external clients through service tickets.- Preparation of managerial and area control reports.

• 

  Groupon

  Feb 2012 - Feb 2017

  Responsible for managing and analyzing sales models (Hunter, Farmer, Inbounds, and Key Account), segmenting the portfolio mix to maximize revenue, and developing strategies to increase contract conversion and generate new leads by monitoring competitors.- Spearheaded the development and implementation of a new partner segmentation process, resulting in a sales increase from 210% to 380% in 3 months.- Played a key role in constructing a new lead generation process, which saw a 387% increase in new accounts and a 500% revenue increase from this account type, escalating from $20k monthly to $100k.- Implemented, managed, and provided training on sales tools to enhance commercial productivity, including Salesforce, Blackbird, Yesware, and Coffee-to-go.- Provided support to commercial leadership and collaborated with other departments, particularly Strategic Planning and Business Intelligence.- Contributed to a committee of managers in projects focusing on operational excellence and continuous improvement. Show less

  • Senior Sales Intelligence Analyst

    Oct 2015 - Feb 2017

  • Sales Intelligence Analyst

    Jan 2015 - Oct 2015

  • Junior Strategic Planning Analyst

    Feb 2014 - Feb 2015

  • Market Intelligence Internship

    Jan 2013 - Jan 2014

  • Lead Generation Internship

    Feb 2012 - Feb 2013
• 

  Strattner

  Feb 2017 - Sept 2024

  Responsible for leading a proprietary software project aimed at customer relationship management integrated with the ERP, tailored to the intricacies and complexities of the business. - Headed a multifunctional squad comprising representatives from eight business and technology areas. - Conducted internal customer research to understand user needs, preferences, and pain points. - Defined the roadmap by aligning user needs with company objectives. - Participated in Discovery sessions led by the Design and UX team, as well as usability and navigability tests to validate the prototype. - Created and maintained the development backlog in collaboration with business areas and stakeholders to define clear requirements aligned with the product vision and strategy. Tool: Azure - Collaborated with the development team in Agile ceremonies, such as sprint planning meetings, reviews, and retrospectives. - Validated and accepted the product through testing to ensure its quality. - Communicated with stakeholders, including internal teams and clients, to announce releases and new features. - Provided training to approximately 150 users to ensure they were effectively equipped to use the product. - Created support materials such as manuals, tutorials, and explanatory videos. Post-launch, significant gains, and improvements were identified: - Reduced commercial proposal creation time by up to 70%. - Streamlined order entry without support team interaction. - Centralized information on Inventory, Delivery Forecast, Promotional Prices, and Customer order Acceptance, among others, reducing the need to consult multiple systems. Show less - Conducting market analyses and scaling business units to design sales territories.- Monitoring competitors by mapping their imports.- Identifying sales opportunities by analyzing customer history and profiles.- Leading the CLV initiative in the Integrated Customer Management project. Developing an automated tool to map sales opportunities and creating an interface for portfolio management. Acting as a bridge between business and IT departments.- Implementing PowerBI in the Market Intelligence area.- Segmenting customers and prospects based on their needs.- Monitoring relevant health news about the healthcare sector and key players.- Conducting market analyses to support strategic planning.- Working with health databases such as CNES, DATASUS, and TISS ANS. Show less

  • Project Specialist | Product Manager | CSPO®

    Apr 2022 - Sept 2024

  • Analista de Inteligência de Mercado Senior

    Feb 2019 - Apr 2022

  • Market Intelligence Analyst

    Feb 2017 - Feb 2019