
Timeline
About me
Marketing Specialist@FuseForward | MOT MBA & B.Sc. Interactive Arts & Technology
Education

Kwantlen polytechnic university
2000 - 2001General studies business/commerce, general 3.67 gpaStudied Canadian business, small business, marketing, management, and business & technical communications.

Simon fraser university
2004 - 2004Field study italia design field study 4.0 gpaActivities and Societies: SFSS, SFU Forum, IATSU, Educational Gaming Group, High Definition Video Group Studied the link between art, design, innovation, and economic success through tours of Italian design studios, automotive factories, significant architectural, cultural and historic centres, and observation of the Italian way of life.

Simon fraser university
2001 - 2005Bachelor’s degree bachelor of science (interactive arts, techbc) - major in interactive arts 2.97 gpaActivities and Societies: IATSU SFSS/SFU Forum Interaction Design Concentration & Business ElectivesStudied user experience, user testing, interface design, web design, social media, online community, game design, branding, graphic design, photography, video production & editing, computer graphics & animation, film & interactive narrative, managing interdisciplinary team projects. 3.35 Upper Division GPA

Beedie school of business at simon fraser university
2015 - 2017Master of business administration (m.b.a.) management of technology (mot) 3.73 gpaThe MOT MBA is a technology industry focused business degree that explores traditional business concepts as they can be applied to technology companies and focuses on how technology can be leveraged in the business environment to enhance competitiveness.
Experience

Thrifty foods
Jul 2000 - Jun 2001ClerkProvided Customer Service. Stocked shelves. Responsible for bulk foods section.

Abstract technologies
Jul 2000 - Jun 2001DesignerWorked as a graphic and web designer for a small web design startup that created business websites for clients and also developed a network of several advertisement supported sites.

Telus
Jul 2001 - Jun 2004Sales associateWorked at 3 retail locations for a TELUS Mobility Dealership (Previously Cellular Mobile Services now Open Connection). Sold cellphones, maintained inventory and provided customer service.

Simon fraser university
Jun 2004 - May 2005Research assistantWorked as an assistant in two multi-disciplinary teams researching, interviewing, writing papers & reports. Researched high definition video technology (editing and formats) for the Ambient Video Group and gaming/educational technology for the Educational Game Development Group.

Self-employed freelance designer
May 2005 - Jan 2007Freelance graphic web designerCompleted numerous freelance design and web development projects.

Delta law office
Jul 2005 - Jan 2007Legal assistantWorked as an assistant at a local law office in Ladner. Also helped with technology support.

Dreyer group verico mortgages
Jan 2007 - Dec 2007Marketing & technology specialistCreated graphics & photography, advertising, newsletters, stationary, website, flyers, and posters. Developed web and advertising strategic plans. Handled print/e-mail communication with clients/referral sources. Wrote weekly economic & mortgage digest for company partners. Managed client database and company server. Created & maintained monthly company statistic reports. Launched dreyergroup.ca website and Build-A-Mortgage online rate tool. Continually updated and improved website. Performed Search Engine Optimization, technical support and technical consulting. Show less

Verico canada
Sept 2007 - Apr 2011Corporate branding and technology coordinatorDesigned advertisements, websites, print materials and event presence. Created and updated social media accounts. Developed marketing plans. Produced photography and video assets. Developed VERICO Brand guidelines and supported local offices in executing brand standards. Developed, launched and supported multiple ongoing technology projects, including: iPhone, iPad and blackberry applications, Corporate Intranet/online community, CRM software, web templates & sites, customized tools/marketing materials, and educational videos. Ran monthly training webinars. Provided support for member inquiries and in-house staff. Managed corporate e-mail, reporting system, servers, intranet, workstations, backups and network. Show less

False creek healthcare centre
Aug 2011 - Apr 2018Marketing managerDeveloped ad campaigns for diverse marketing channels including radio, newspapers, magazines, websites, search, social, sponsorship and events. Managed a marketing budget of several hundred thousand dollars and built a plan and strategy to compete in several very competitive business segments including: Surgical Services, Specialist Consultation, Advanced Diagnostics (MRI/CT/Ultrasound), Plastic Surgery & Medical Spa, Executive Health (and other Wellness programs) and Family Medicine.Designed corporate marketing, advertising and branding materials. Wrote social media, blog, and newsletter content. Managed and upgraded network of websites. Coordinated events and trade show presence. Created PR opportunities. Produced photographic and video content. Developed search engine optimization, google analytics and online pay per click campaigns. Created and analyzed statistical reports on campaign effectiveness and conversion. Tripled web traffic and increased inquiries while reducing costs by 30%. Consulted with other divisions on branding, online marketing, web strategy. Launched several new products and services. Initiated and activated a major partnership agreement with the Vancouver Canucks. Show less

Centric health corp.
Apr 2014 - Apr 2018Marketing manager - surgical divisionManaging marketing, advertising campaigns, graphics, websites and social media for several independent medical facilities across Canada (Vancouver, Calgary, Winnipeg, Toronto and London).

Garaventa lift
Apr 2018 - Jul 2019Marketing specialistMarketing and Advertising strategy, with a focus on digital, for an elevator and stairlift manufacturing company.

Phemi systems
Jul 2019 - Dec 2021Marketing, Advertising and Lead Generation Strategy with a focus on digital, for an innovative big data startup technology company.
Marketing Specialist
Jan 2020 - Dec 2021Inbound Marketing Specialist
Jul 2019 - Jan 2020

Fuseforward
Dec 2021 - nowMarketing specialistMarketing Specialist at FuseForward Solutions Group.
Licenses & Certifications
- View certificate

Worldhost
Worldhost training services
Honors & Awards
- Awarded to Aaron OtthoBest Branding Canadian Mortgage Awards 2011 VERICO won the award for best branding at the annual CMP Canadian Mortgage Awards show.
- Awarded to Aaron OtthoBest Branding Canadian Mortgage Awards 2008 VERICO won the award for best branding at the annual CMP Canadian Mortgage Awards show.
- Awarded to Aaron OtthoBest Advertising Canadian Mortgage Awards 2007 VERICO won the award for best advertising at the annual CMP Canadian Mortgage Awards show.
Volunteer Experience
Vice President - Rotaract New Westminster
Issued by Rotaract
Associated with Aaron OtthoPresident - Rotaract South Delta
Issued by Rotaract
Associated with Aaron Ottho
Languages
- enEnglish
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